Dentists Should Shoot for the Moon

Patient Attraction Episode 444

Today, I want to tell you the story of the $417,000 towing bill. Stay tuned.

– Colin here, and I would imagine that many of you have seen the movie Apollo 13.

– I love history, and I think it is a great movie.

– Some of you may actually remember this happening, while others of us have only read and seen the movie about it.

– It really is so amazing.

– Here is what happened:

– In April 1970, three astronauts take off for America’s third lunar landing.

– A little less than 56 hours into the trip, an oxygen tank explodes and cripples the space ship that is carrying the lunar landing module.

– So for about 2 or 3 days, the astronauts and ground control have to figure out how to get the astronauts back to the ground safely.

– Remember, this is all before the days of computers.

– Then other stuff goes wrong in the ship, like not having a guidance computer, they’re hot, and running out of oxygen.

– So they figure out a way to get the lunar lander to power and guide the rest of the ship back to Earth.

– The crew dumps the damaged service module and returns to Earth safely in the lunar lander.

– It goes to show the ingenuity that people possess.

– I wish I had a marketing message in that, but I don’t.

– It’s just a really cool story.

– Now here is where it get’s funny.

– Everybody is safe and sound and feeling happy that the astronauts made it back safe and marveling at their own ingenuity.

– So not long after splashdown, a guy with Grumman Aerospace Corporation, which made the lunar lander, sent his counterparts at North American Rockwell a towing bill for the command and service modules!

– A $400,000 towing bill at $4 for the first mile and $1 for each additional mile.

– He even charged them $4.05 for a battery jump since the lunar module had to supply power to the rest of the spaceship.

– But he was good enough to give them a 20 percent commercial discount and 2 percent cash discount, bringing the total to $312,421.24!

– Plus there was a $100,000 confidentiality fee on the copy of the invoice I saw, though other copies don’t have that charge.

– Even though it was all in fun, North American Rockwell refused to pay the invoice, citing previous trips to space in which it had successfully carried Grumman Aerospace Corporation landers.

– So what does any of this have to do with dental web marketing?

– I don’t know.

– Maybe there is a lesson there about turning tragedy into triumph.

– Or overcoming even the most seemingly insurmountable obstacles.

– Or how you’re not alone even when it seems like you are.

– But mostly I just think that is a hilarious story.

– Come back tomorrow when we will get back to the business of web marketing.

– Until then, keep moving forward.




Leave a comment

About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.