Dentists Who Write Better Headlines Get More Readers

Patient Attraction Episode 375

Headlines for your dental blogs and web pages are much like the appearance of someone you date. They aren’t all that matter – in fact, they may matter very little, ultimately. But they are the first thing you use to decide if you are interested. We’ll look at that in more detail when we return.

– Welcome to the final Friday of March.

– I am Colin Receveur, host of the Patient Attraction Podcast.

– I am pleased to say that today is episode 375 for this podcast, which is quite a feat.

– Today we are going to talk about writing good content headlines and why that is important.

– In the intro, I likened headlines to someone’s appearance.

– It is usually the first factor we use to decide whether we are interested in someone.

– Thankfully, it is not the only thing.

– Just like with appearance, sometimes the headline is enticing but there isn’t much substance.

– Conversely, sometimes the headline is weak but we take a chance and the substance is better than we expected.

– But what if you could have both?

– Isn’t it awesome when you start a relationship with someone who is both attractive AND has substance?

– That’s why I want to give you some tips on how to get a headline that compels someone to look at your content.

– Why?

– Because there is a lot of competition for people’s attention.

– Your dental prospects are not going to read your blog just because it’s there.

– There are too many YouTube cat videos and Seinfeld reruns to distract them.

– No, your headlines must do something that none (or at least few) of these distractions can do: solve their problems.

– Or at least give them a benefit.

– For instance, take these two examples:

– “Dental Implants Are Great for Replacing Teeth”

– And “Eat the Foods You Love Again With Dental Implants.”

– The idea behind both is the same.

– But in the first example, you expect the reader to understand the implications why teeth need to be replaced.

– In the second, you solve their problem slash give the benefit to using implants.

– It’s a not-so-subtle distinction you should be aware of.

– Notice there is no cute play on words.

– There is no call to action.

– That’s because people see that stuff all day long and have learned to tune it out.

– So write content that is useful to the kind of dental patients you want and top it with a headline that tells them the benefits of the content.

– That’s a successful formula for drawing more potential patients to your dental blog.

I hope you had a successful week and, until tomorrow, keep moving forward.




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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.