Don’t Drink the Dental Marketing “Kool-Aid”

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Patient Attraction Episode 906

If you’re not the “dentist with a difference” these days, you’re likely to get mostly bottom-of-the-financial-barrel, new dental patients. After we come back, I’ll tell you how to turn your practice into a magnet to attract more and better new patients. Stay tuned.

– Welcome to the Patient Attraction Podcast™.

– I’m Colin Receveur, Founder and CEO of SmartBox Web Marketing.

– I think that a lot of dentists don’t realize just how much the internet has changed, and continues to change, dental marketing.

– I see them doing what dentists have always done – having a basic website that probably hasn’t been updated in years, and running “specials” online and in newspapers to lure new patients.

– Basically, those dentists drank the dental marketing Kool-Aid.

– In today’s marketing environment, that’s a formula for failure.

– When you market yourself and your practice like everybody else, you become “just another dentist” to your prospects.

– They have absolutely no reason to choose you over your competition.

– That means you’ll get fewer and fewer new patients as competition increases.

– And the ones you will get will tend to be the insurance-driven, one-and-dones, and price shoppers because you’re advertising on price.

– That’s a race to the bottom, and a bleak future for any dentist.

– The traditional approach to marketing a dental practice is either dead or on its last legs.

– The internet makes the marketing process more complicated but much more rewarding when it’s done right.

– And few dentists have the time or energy to handle SEO, produce fresh and unique content, Google quality scores, killer patient testimonial videos, and so on.

– They’re too busy practicing dentistry and hopefully making money.

– There is a way you can stand out from your competition, give new patients a reason to choose you, and still do what you love.

– Go to www.smartboxwebmarketing.com/blueprint and schedule a Patient Attraction System Blueprint™ Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. You can get more patients, more profits, and more freedom.

– Stop chasing patients with your advertising and join the internet age of dental marketing.

– Tune in to our next podcast.

– Until then, keep moving forward.




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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.