Episode 026: The One About the Cost of Doing Nothing

The Cost of Doing Nothing

Wanted to talk today about the cost of doing nothing. I had this thought about the cost of doing nothing, what if I did nothing and just kept on doing what I’m doing, I would keep getting what I’ve always got. I wouldn’t have a plan to retire on it some point on in the far, far future. Maybe having my first child a couple of weeks ago has got me thinking more about long term goals and where I want to be in 20 or 30 or 40 years. With your dental practice what is the cost of doing nothing? What is the cost of continuing to do just as you’ve always done? What if you had another ten years like the year you had last year or the year before or have for this year? Would that be good? Do you want to grow from that or do you want to stay right where you’re at or if your trend is going down do you want to continue to decline? We talk to dentists everyday that are trying to ramp up their practice to sell, businesses that are just getting started and wanting to add in associates. We have many booming practices that are wanting to take it to the next level and all those guys, I think, would agree that their cost of doing nothing is being in a place where yeah they were happy with last year but they were happy with last year because it was the improvement over the year before that and the year before that.

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Posted under Video Podcasts, Web Marketing on February 6th, 2013 |

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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.