Get Rid of Your Awful Dental Video Testimonials

Patient Attraction Episode 637

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News Flash: Nobody wants to view low-resolution video testimonials of patients sitting in a dental chair after their treatment looking confused – or worse – coached about what to say. Stayed tuned to see how you can harness the power of video to draw more and better patients to your dental practice.

– Colin here, and today I want to encourage you to cut ties with your bad video testimonials.

– No more interviewing patients with a shaky camera or having them answer uncomfortably with one-word responses.  

– No, you need much more to attract the patients you want if you want to grow your practice and stay competitive.

– Studies show that web pages with professional video are more than 50 times likely to appear on Page 1 of a Google search.

– The key word here is PROFESSIONAL.

– Dentists often make the assumption that any video is better than none at all.

– That’s far from the case.

– Ask yourself if any text on your website is better than nothing at all?

– Of course it’s not.

– The same applies for video.

– Bad video does not cut it today.

– Dentists can benefit from outsourcing their video testimonials for several reasons.

– First off, viewers are more likely to trust a testimonial that comes from a third party and not the dentist.

– This gives you a more honest testimonial in which the patient will open up about their problems, concerns and gains – which are all the things your viewers and prospective patients want to hear.

– Secondly, production is everything.

– Great lighting, sound and editing make the difference between an unwatchable video and a powerful and emotional one.

– This one piece of information might surprise you, but potential patients want to hear about YOU and how the treatment will make them feel.

– They do not need a 5-minute description about the procedure.

– John Q. Public couldn’t pick a 3D scanner out of a lineup, and there’s no reason for them to worry about such things.

– They just need to know how ONLY YOU can fix their problems and improve their oral health.

– Powerful testimonials work wonders to grow your practice and bring in the patients that you want to treat.

– Are you ready to fast-track your success? Are you ready for more patients, more profits, and more freedom? If so, go to or just and click the green button on the side that says “Get your Marketing Analysis.”

– Join us again tomorrow to hear why you should look EVERYWHERE for testimonials.

– Until then, keep moving forward.  

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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.