Get the Insurance Yoke From Around Your Neck

Patient Attraction Episode 454

Many of you left corporate dentistry or being an associate so you could run a dental practice the way YOU thought it should be run. But since  “becoming your own boss, “ you have found that you now answer to a different master. We’ll talk more about this when we return.

– Happy Sunday, June 14.

– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.

– Yesterday, we talked about a response I got to a podcast https://www.smartboxwebmarketing.com/podcast/viewers-agree-discounting-dental-fees-is-bad/ in which viewers responded to an earlier podcast https://www.smartboxwebmarketing.com/podcast/resist-the-lure-of-discounted-fees/ where I encouraged dentists to stop discounting fees because it devalues what you do.

– Today, I want to look at another response I got on that same podcast.

– The response was:

–  “I think one of the biggest problems is with the insurance companies.

–  “Once you sign a contract no matter how long ago, they hold you to whatever they chose to do.

–  “They have been cutting reimbursement and claim ’agreed upon or accepted fees by the doctor.’

–  “Very difficult to deal with these companies.

–  “Solutions??

–  “Patients are more and more conscious of fees.”

– This dentist did not provide his name, so I won’t use it, but I will say that he works in San Francisco.

– I know many, many dentists look at insurance companies like the Empire in the  “Star Wars “ movies.

– Well, if that is the case, call me Luke Skywalker, because I have a response that can help dentists move away from indentured servitude to the insurance companies and into the freedom of fee for service.

– Here is my response:

–  “Insurance discounts are 2-3x what it costs to market a practice.

–  “Insurances demand a 25-50% cut from regular fees.

–  “Marketing a practice costs you 5-15%.”

– So by spending less money on marketing than you are losing to insurance companies, you could make more money.

– The classic example of addition by subtraction.

– If you’re ready to discover what my clients know that you don’t about attracting patients online, you should schedule a Patient Attraction Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to www.smartboxwebmarketing.com/blueprint.

– Until tomorrow, keep moving forward.




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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.