How Google’s Trick Deceives Dentists

Patient Attraction Episode 625: How Google’s Trick Deceives Dentists

Hi again, Colin here with December’s first Wayback Wednesday episode of the Patient Attraction Podcast. There’s a trick that Google plays on dentists and everyone searching for your practice on Google. It’s about how localized and personalized search results can make you think your ranking is an accurate reflection of how well your practice is doing. I first raised this problem in a February 2013 episode, The One About How Google Fools You. A few things with Google have changed since then, but this concept of using your location and personal information still factors into your online rankings. Learn how this affects your marketing and your potential patients, and join me again tomorrow.


– Until tomorrow, keep moving forward.

Leave a comment

About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.