How Your Great Dental Website Could Be Hurting You

Patient Attraction Episode 502

Are you really proud of your website? I bet you are if it has a great Flash intro, or a set of beautiful pictures that scroll across the top of the page, and a beautifully textured and layered background. Or maybe you have huge photos, amazing video, or catchy music throughout your site. Those things are all great, but if they delay your website from loading, they could cost you patients. I’ll tell you how when we return.

– Hello, I’m Colin Receveur.

– Welcome to the first Patient Attraction Podcast of August.

– Today I want to tell you why slow-loading websites could hurt your marketing efforts.

– First, how do you know if your dental website takes too long to load?

– Research shows that 47 percent of people expect a website to load in 2 seconds or less.

– 4 out of 10 will bail on a page that takes more than 3 seconds.

– People abandoning your page matters for 2 main reasons:

  1. You can’t convert prospects to patients if they never get to your message.
  2. Google sees that people are leaving your page quickly, which is a signal to Google that the page doesn’t have a good user experience or provide much value.

– That’s bad for several reasons.

– It hurts your search engine results rankings.

– It drives up your cost for pay per click ads by affecting your quality score and Ad Rank.

– So I want to give you some tips on increasing your websites load speed.

– Some of these you can do yourself.

– Some you will have to leave to your web designer or webmaster.

– The first one is very simple: go to Google’s site that specifically analyzes your site speed and user experience.

– You can find it at https://developers.google.com/speed/pagespeed/insights/.

– It will likely tell you problems related to the rest of these suggestions.

– For instance, use you may get a message to reduce server response time.

– That means use faster web hosting.

– If you are using the cheapest web hosting you can find, you are probably paying for it in lost patients.

– Next, you may see recommendations about JavaScript, CSS, and HTML.

– This means your webmaster or developer needs to do some code clean up.

– You may also see a message about your images.

– This means use smaller or compressed pictures.

– You may also get some user experience suggestions.

– This means clean up the design.

– Remember, these tips apply for both your standard and your mobile website.

– If you’d like me to evaluate your website and tell you how it can be improved, go to www.SmartBoxWebMarketing.com, go to the Learn tab, click Products, and then click on The Swift Kick Dental Website Review about halfway down the page. You can order a customized 30-minute video critique of your site, social media presence, online patient reviews, dental videos and more using our 131-point dental web marketing checklist.

– Come back tomorrow, and we’ll look at dental video.

– Until then, keep moving forward.




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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.