Patient Attraction Episode 061: Put Your Name on It

Patient Attraction Episode 061: Put Your Name on It

Commitment is today’s principle of persuasion. Dr. Robert Cialdini tells us that when people make a commitment verbally and especially in writing, they are more likely to keep it.

This goes way beyond whether patients keep appointments.

This is about getting potential patients to be become paying patients.

Here are three ways to get potential patients to schedule appointments:

Make sure patients give contact info when they visit your site. Talk about ways docs can do this.

Make regular, frequent contact based on the names you receive until the patient is ready to schedule an appointment. Talk about ways docs can do this.

Give potential patients every opportunity to make an appointment online. This means having a website where every page either has a place or a link to an appointment form.



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Posted under Behavioral Marketing, Video Podcasts, Web Marketing on February 12th, 2014 |

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Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.