Patient Attraction Episode 071: 9 Social Media Marketing Predictions and How They Affect You

Patient Attraction Episode 071: 9 Social Media Marketing Predictions and How They Affect You

Welcome again to another podcast. I’m Colin Receveur with SmartBox Web Marketing.

I recently saw an article called “9 Ways Social Media Marketing Will Change in 2014,” on a site called Mashable. Mashable is a pretty cool website that covers emerging technology and web trends, especially social media. It’s demographic skews a little younger, but it is really on top of what is going on in the digital world.

In full disclosure, I’m not as gung­ho on social media marketing as a lot of people.

● It should be a part of your strategy.

● It is not THE solution as some people believe.

● You can dump in a lot of money and not see much ROI.

But some of these predictions are interesting (though not all of them will be right). This isn’t a scientific survey. It was just nine people giving their opinions.

So here is one person giving his opinion on those opinions. We’ll do the first four today and the next five tomorrow.

1. Graphic software will rise.

“Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click­throughs than text­based posts, according to Kissmetrics. With the rise of Pinterest and Tumblr, it’s going to become increasingly important to produce content in visual form, whether it is infographics, images with text overlay or pretty quote graphics. We’ll be using more graphic software to turn our written content into visual content to make it more shareable on social media.”

● Do you think this is true? Are parts of it true and other parts not true.

● How will this affect dentists as they use social media in their marketing?

2. Social won’t be used for sales.

“People love to buy, but they hate to be sold. Companies currently celebrating the most success in social media focus on engagement, nurturing relationships and sharing value through their social outreach. Customers and prospects will seek out companies offering value, entertainment, discounts, help and engagement.”

● Do you think this is true? Are parts of it true and other parts not true.

● How will this affect dentists as they use social media in their marketing?

3. Automation will explode.

“A lot currently rides on the shoulders of social media marketers. They have to be on top of brand voice, any current company promotions or marketing campaigns, the tools they measure social media with, the various communities on the platforms, etc. It’s a lot, and it’s more varied than most people are capable of doing well. In 2014, we’ll see a lot of automation of the tactics (think timing, platform, structure, etc.), so social media marketers can focus on the content and the genuine social interaction. Autonomics is being adopted now and will only explode as more technologies come online in 2014.”

● Do you think this is true? Are parts of it true and other parts not true.

● How will this affect dentists as they use social media in their marketing?

4. LinkedIn will become the most important publisher.

“Imagine a publication with more than 100 million captive readers and writers, such as Bill Gates and Richard Branson, all natively hooked into and targeted to a social network.

LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often. Publish original content, network among peers in groups and raise your profile now.”

● Do you think this is true? Are parts of it true and other parts not true.

● How will this affect dentists as they use social media in their marketing?

So there are our first four. What do you think? Leave comments below if you’re watching on YouTube, or you can email me if you got this via email or iTunes.

Until tomorrow, keep moving forward.



Tags:
Posted under Behavioral Marketing, Video Podcasts on February 26th, 2014 |

Leave a comment

About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.