Patient Attraction Episode 072: Amazing Insights Into What the Year Holds for Social Media Marketing

Patient Attraction Episode 072: Amazing Insights Into What the Year Holds for Social Media Marketing

Hey folks, welcome back. It’s Colin again, and today we finish looking at Mashable’s “9 Ways Social Media Marketing Will Change in 2014.”

Yesterday I called some people clairvoyant and called some on the carpet for their predictions.

A quick recap:

1. Graphic software will rise because more people will want visual content. What did you say about that? 2. Social media’s use for sales will decrease. What did you say about that?

3. Automation of tactics in social media marketing will explode as technology grows. What did you say? 4. LinkedIn will become a major player in news dissemination. What did you say about that?

Now, the final five on the list:

5. Content will be bigger and better.

“Simple messages and simple questions aren’t enough anymore. To achieve a deeper connection with your customers, a company needs to engage on a deeper and more intelligent level. Short videos, infographics, quality imagery and polls are all ways to engage deeper. Companies need to look at the content they put out and ask themselves,

“Is this shareable?” An example of a huge company that’s doing this really well right now is Wal­Mart. Its content is smart and engaging, and the fan engagement is very high by comparison to its competitors. Also, companies need to focus on the fans they have and not the fans they want. If your message is always trying to reach out, you’ll bore the fans that have chosen to connect with you.”

● Do you think this is true? Are parts of it true and other parts not true.

● How will this affect dentists as they use social media in their marketing?

6. Social will need to stand out.

“Social media has really started to mature. Therefore, it will be a lot harder to stand out. To win big in social media, you’ll have to think outside the box and find ways to get your content to stand out in all the noise.”

● Do you think this is true? Are parts of it true and other parts not true.

● How will this affect dentists as they use social media in their marketing?

7. Social media campaigns will have to be paid.

“I assume that the most effective social media campaigns in 2014 will be paid. The key is learning how to use Facebook and Twitter’s paid tools now so that you’ll have an edge on the competition. For instance, are you using Facebook’s advanced audience tool? It allows you to upload your email database and send specific response messages directly to your focused audience. Imagine being able to segment both email marketing
and Facebook ads to your target audience. Facebook already offers these types of advanced tools, and they will become more mainstream in 2014. Similarly, Twitter is now public and has been making an aggressive push into paid advertising. If you are a brand and want to succeed on Twitter in 2014, get ready to pay for it.”

● Do you think this is true? Are parts of it true and other parts not true.

● How will this affect dentists as they use social media in their marketing?

8. Interactive content will trump static content.

“Creating static content is too easy. In 2014, the bar will be raised on the type of content people choose to engage with. Expect to see content become more interactive (think software­like). The year 2013 was the year of ‘Top 10’ lists. To get users to engage to the same degree in 2014 and subsequent years, publishers will need to make it increasingly engaging, and one effective way to do that is to make your content interactive.”

● Do you think this is true? Are parts of it true and other parts not true.

● How will this affect dentists as they use social media in their marketing?

9. Google+ will merge into the social scene.

“As Google continues to merge its products, it’s becoming more and more important in the social media landscape. There are so many benefits to using Google+. It creates a strong community that allows you to use your brand and identify consumers who share an interest in your products. It also allows your brand to become more social with like­minded consumers. They provide like­minded consumers a platform to connect with one another.
This builds a strong community, which is a great way to get feedback on new and old products from real­time consumers.”

● Do you think this is true? Are parts of it true and other parts not true.

● How will this affect dentists as they use social media in their marketing?

So there they are. What do you think about the 9 predictions and my observations on them? Leave comments below if you’re watching on YouTube, or you can email me if you got this via email or iTunes.

Until next time, keep moving forward.



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Posted under Behavioral Marketing, Video Podcasts on February 27th, 2014 |

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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.