Patient Attraction Episode 141: 5 Tricks to Establishing Authority on Your Website

Hi everyone, Colin here on Wednesday, June 4, to tell you how you can use your website to present yourself as THE dental authority in your community. Stay tuned.


– Welcome back. This is day 3 of our look at how you can optimize your website copy.

– Today I want to tell you about how your website can show prospects that you are the expert who can solve their problems.

– First, let me make something clear:

– Just because you have your degree, have a practice and have a website does NOT make prospective patients think you are an expert.

– People want proof – or at least what they perceive as proof – that you are an expert.

– How can you give them that proof?

– Here are 5 ways you can show that you are an expert on your website.

1. Post evidence from third parties that you are an expert. This could be a citation in a journal; quoted in a newspaper or TV news story; or interview in a specialty publication.

2. Offer your book. It doesn’t have to be a long book. You didn’t even have to have actually written the book; it just has to have your name on it. Then make sure potential patients can order it through your website.

3. Present in public. This could be a seminar at your office; a recorded webinar; or a speaking engagement at the local Kiwanis Club. Then make sure your website tells the dates and times.

4. Get people talking on social media. People believe other people. If you can integrate a Facebook or Twitter widget into your page, do so.

5. Write blogs. Blogging lets prospects know that you are engaged and gives you an outlet for showing your expertise. We’ll talk more about this in tomorrow’s podcast.

– Potential patients aren’t going to just concede that you are an expert. You have to prove it to them.

– If you want more information on presenting yourself as an authority, you should read my new book, “Attract More Patients in the Next Six Months Than in the Last Six Years.” The book is the culmination of all my marketing expertise, and it can be yours for only the $4.99 cost of shipping at

– You also can get monthly advice from our newsletter by getting a subscription at

– Until next time, keep moving forward.

Leave a comment

About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.