Patient Attraction Episode 75: Is Word of Mouth Still the Best Advertising?

Welcome back to day two of our week-long look at how prime dental prospects look at choosing a dentist. What you hear today might surprise you. Be right back.

– This is based on a survey of 300 30-65-year-old affluent Californians, about 60/40 affluent baby boomers to younger people interested in improving their looks, including teeth

– Of the nearly 90 percent who had a dentist, here is what they heard or read that interested them in checking out their dentist:

48% FRIEND, FAMILY OR ASSOCIATE REFERRED

28% REFERRED BY PERIODONTIST/ ORTHODONTIST/ REFERRED BY ANOTHER DENTIST

16% YELP

12% GOOGLE

– So the majority (70 percent) still come from human referrals

– When those same people were asked about the three most important qualities they would look for in a dentist to do complex dental work, Yelp Reviews, referrals from friends and likability tied for the top three spots – ahead of credentials, referrals from another dentist and doing good work

– Finally, 56 percent of those surveyed said they would listen to a personal referral rather than ignore it about a new specialist dentist. Only 24 percent said the same thing about a doctor or dentist referral.

– What does this tell us? Dentists would be smart to invest in strong referral programs, testimonials and Yelp reviews.

– Tomorrow we’ll look at the numbers on how to get prospects to look at a new dentist. Until then, keep moving forward.

 

 




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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.