Patient Attraction Episode 78: 3 Things You Can Do that Resonate with Potential Patients

Hello again, and welcome to the final day of analyzing results from a survey of 300 Californians who are either affluent Baby Boomers or affluents 30-somethings interested in improving their looks. Today, we’re going to look at how they want to feel when they leave the dentists’ office – and how you can use that information to get them into your chair. Stay tuned.

 – It’s Friday, March 7, 2014, and we’ve spent this week looking at survey data from prime dentistry prospects – potential patients that most dentists would love to market to.

– We’ve seen that most:

– have a dentist that they trust and most of whom they feel can do complex dental work

– do not need dental work

– were referred by a person and would trust recommendations over other ways of finding a dentist

– would trust your website, Google and patient reviews

–  are not persuaded to use dentists market teeth in a day, gentle dentistry or their expertise

– Today we’re going to look at how those surveyed want to feel after seeing the dentist.

– They want 3 things more than anything else:

28% HE CARES/FEELS LIKE FAMILY

28% FEEL TEETH ARE HEALTHY/DID A GOOD JOB

24% CONFIDENT IN THEM/KNEW WHAT THEY WERE DOING

– There are ways you can market to that.

– There is one that relates to an earlier podcast, and it’s not tough if you know how to handle it:

16% AFFORDABLE/ FAIR PRICE, TAKES INSURANCE

– Remember, that one is about value. We talked about it in Episode 71 about a week and a half ago.

– I hope you’ve enjoyed this series. Please take the time to send me a reply if you got this via email or are listening via podcast, or leave a comment if you’re watching on YouTube. Until next time, keep moving forward.




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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.