Proof You’re Wrong If You Think Available Patients Aren’t Out There

Patient Attraction Episode 155

 

Last year, nearly 35 percent of Americans did not visit a dentist, according to a Gallup poll released earlier this year. We’ll talk more about that and the opportunity it presents you when we return.

– In 2013, Gallup asked 178,000 Americans whether they visited the dentist in the previous 12 months as part of the Gallup-Healthways Well-Being Index. This mirrors a 2008 survey by Gallup.

– Here’s what they found:

– In 2013, 64.7 percent of Americans visited the dentist.

– That is 1 percent less, so statistically the same, as in 2008.

– The same holds true for women:

– 67.2 percent of women saw a dentist in 2013, compared to 67.8 in 2008.

– Men, on the other hand, went to the dentist less often and dropped more compared to 2008.

– For 2013, 62 percent of men saw a dentist compared to 63.5 percent in 2008.

– Of course, lots of factors contribute to these numbers.

– For our purposes, we will say that the numbers have changed little in the last five years.

– So we’ll call that the status quo: 35 percent of people didn’t visit the dentist in the last year.

– On the one hand, 65 percent of people are seeing a dentist. You need to figure out how to get more of them to come and see you.

– But rather than poaching existing patients, with roughly 250 million adults in the US, those 35 percent who DIDN’T see a dentist in the last year are a pretty big group of prospects.

– So if you’re not getting new patients, it’s not because they’re not out there.

– It’s not because you are losing them to competitors.

– It’s because no one has convinced them to choose seeing a dentist over doing nothing.

– At the end of this series, we’ll talk about some ways to do that.

– Come back tomorrow when we will break down the numbers by ethnicity and age.

– Until then, keep moving forward.

 




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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.