User Experience Tips For Dental Websites

Patient Attraction Episode 408

User experience, frequently called UX, has become a hot topic in the web design world. UX can be the difference in whether someone stays on your dental website for 3 seconds or 30 minutes. I’ll tell you how to improve your dental prospects’ UX when we return.

– Colin here on day 3 of our look at websites that convert prospects into patients.

– Today we are going to talk about how easy your website is to use.

– This is a big part of the user experience.

– You might have a lot of great information and content.

– Your design might be fantastic and convey exactly the message you want viewers to have.

– But if those prospects are frustrated trying to find what they want on your site, it will all be for nothing.

– There are just too many options and choices for people to spend their time struggling to navigate your site.

– So let’s start there.

– You dental website should be easy to move around on.

– It should be clear in both the traditional and mobile site how to find what you are looking for.

– Here are a couple of basics:

– Make sure basic site navigation is located in your site page footer.

– Primary navigation should be easy to follow and find.

– This is usually along the top of the page.

– We like to use tabs and a series of drop-down menus.

– Don’t give too many options on a page.

– We generally don’t like to see navigation that goes three or more levels deep.

– You also should include internal links within your copy.

– Another important factor to consider is consistency.

– Your website’s navigational elements should be the same across each of the pages.

– This gives the site a uniform look and feel, and reduces confusion for the user.

– There usually are three types of pages:

  1. Homepage
  2. Inside pages, which are the sub-pages that contain the content of the website.
  3. Landing pages.

– Landing pages are where users who click calls to action or PPC campaigns go.

– Keep these elements in mind and you will improve the UX for visitors – and your conversion rate.

– Tomorrow we will begin a more in-depth look at website content.

– Until then, keep moving forward.




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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.