How Education Based Marketing Can Make You The Expert

How Education Based Marketing Can Make You The Expert

Marketing your dental practice is tough – you have a tremendous number of things already on your plate.

From patient care to investigating new services to provide, your day is full. When you throw marketing on top of that, things can get very stressful, very quickly. In addition, you don’t want to come off as a marketer – you want to build trust and foster relationships, not “SELL, SELL, SELL!”There’s a way to do just that.

Education-based marketing provides you with the means to both entice and educate patients.

By thinking like an educator and providing educational, informative material (in a wide range of formats), you build your reputation (become the expert), offer something of immense value to your patients at no cost, and build strong relationships.

How do you start thinking like a educator?

What does a busy dentist do to embark on an information marketing program? You’ll find some simple, effective solutions that allow you to publish a broad range of content, create engaging stories and gather new ideas to entice and educate your patients.

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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.