Are Search Engines Outsmarting Search Engine Optimization?

It’s hard to have escaped hearing about search engine optimization (SEO) over the last few years. Every dentist wanted to be at the top of a Google (or Yahoo or Bing) search, so website developers and marketers discovered ways to make their sites more attractive to search engines. Many businesses, maybe even your dental practice, dumped dollar after dollar chasing the pole position on the results page.

But times have changed. Google, the most-used search engine in the world, has improved its search so that it doesn’t fall for tricks like keyword packing, cloaking and auto-generating websites anymore. Now, SEO really comes down to one word: content.

The goal of all search engines is to provide the best answers to any query, and they are getting smart enough to return results in context. That means that repetitive writing meant to be read by machines instead of humans isn’t going to cut it.

There is still a place for SEO

 Research across all businesses show that SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate. So SEO still has a place in your marketing plan. That’s because the SE (search engine) part of SEO is still relevant. Ninety-seven percent (97%) of consumers go online to find local services to the tune of more than 5 BILLION searches per month.

It’s the O (optimization) that has changed. Let us help optimize your results with fresh content, video for your website, social media mentions and other methods that will take you to the top of those search results.

To find out more, you should read the book “Web 3.0: What Every Dentist Must Know To Thrive in The New Economy,” which focuses on how changes on the Internet can benefit your practice.

To ensure that your dental practice DOMINATES web search results, contact us at 888.741.1413 or here. Also feel free to look around the site at the topics that interest you most or click here to see the results we’ve achieved for hundreds of your peers across the country.