SmartBoxTV Dental Marketing Videos





  1. Corporate Dentistry Specialty Clinics Are Targeting Your Revenue
  2. Is Traditional Dental Marketing Dead?
  3. When Dentists Are Tired of It All
  4. Dentists Shouldn’t Have to Sell Their Case Solutions
  5. How Will Your Dental Practice Make the Leap?
  6. Dental Practices Are Beset from All Sides
  7. Treadmill Dentistry Causes Your Bank Account to Lose Weight
  8. Are You Monitoring the Top 3 Dental Marketing Metrics?
  9. 3 Mistakes That Can Sink Dentists’ Retirement Ship
  10. Your Dental Practice’s New Patient Base Is at Risk
  11. Why You’ve Lost Your Love of Dentistry
  12. Why You’ve Lost Your Love of Dentistry
  13. Dentistry Is at War and May Lose
  14. Overwhelmed By Doing Your Own Dental Marketing?
  15. Is Your Dental Practice Poised to Expand But Can’t?
  16. Why Your Dental Practice Isn’t Growing
  17. Why Aren’t Your Dental Patients Making an Effort for You?
  18. Why Aren’t Your Dental Patients Making an Effort for You?
  19. You’re Losing Dental Prospects
  20. You’re Losing Dental Prospects
  21. Your Dental Practice Is Bleeding Money
  22. Your Dental Practice Is Bleeding Money
  23. Are You Scraping the Bottom of the Dental Prospect Barrel?
  24. Are You Scraping the Bottom of the Dental Prospect Barrel?
  25. Will Your Back Survive Dentistry?
  26. Will Your Back Survive Dentistry?
  27. When Your Dental Practice Won’t Fund Your Retirement
  28. When Your Dental Practice Won’t Fund Your Retirement
  29. How Low Can Your Dental Practice Afford to Go?
  30. How Low Can Your Dental Practice Afford to Go?
  31. Why You’re Getting Less From Your Dental Marketing
  32. What Kind of Freedom Is Most Important to Dentists?
  33. What Kind of Freedom Is Most Important to Dentists?
  34. Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla
  35. Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla
  36. What Will the Next Recession Do To Your Dental Practice?
  37. What Will the Next Recession Do To Your Dental Practice?
  38. By-the-Numbers Dental Marketing Rocks – Does Yours?
  39. Is Dentistry a Game for the Young?
  40. The Dental Marketing Race Is Heating Up
  41. Is Your Dental Marketing Out of Control?
  42. Why Aren’t You the Dentist Who Walks on Water?
  43. Why Dental Prospects Don’t Know Your Name
  44. Haunted By Your Dental Decisions?
  45. Are You Stuck in the Dental Quicksand?
  46. Will You Spend Your Life Bent Over a Dental Chair?
  47. Why Your Dental Practice Is Treading Water
  48. Dental Retirement: Dream or Nightmare?
  49. “Do-It-Yourself” Dental Marketing Is for Dolts
  50. Whatever Happened to Quality Dental Patients?
  51. The Last Daily Patient Attraction Podcast
  52. Drip Email Dental Marketing Removes the Guesswork
  53. What Your Dental Newsletter Says About You
  54. Is Your Dental Practice Circling the Drain?
  55. Online Reviews Are the Lifeblood of Your Dental Practice
  56. Should Dentists Do Their Own Podcast Series?
  57. Facebook Ads Done Wrong are a Waste
  58. You Need a Purpose-Built Dental Website
  59. Why Dentists Shouldn’t Write Their Books
  60. Use Local Networking to Grow Your Dental Practice
  61. How’s Your Dental Marketing ROI?
  62. Colin’s New Book Is Coming!
  63. Do Your Dental Visit Metrics Measure Up?
  64. Dentists Can Use Influencer Marketing
  65. Dentists Must Be Found on Voice Search
  66. Dentists Should Watch the “Birdie”
  67. Is Instagram Instant Success for Dentists?
  68. Go Local with Your Dental SEO
  69. Dentists Should Practice “Hands-Off” Marketing
  70. Plug the Hole in Your Dental Marketing
  71. Why Your New Dental Patients Are Vanishing
  72. COMING SOON: COLIN’S NEW BOOK FOR DENTISTS!
  73. Dentists Need to Get Linked
  74. Google Gives Dentists a Second Chance
  75. You Need 5-Star Dental Reviews
  76. Dentists’ Time-Wasters
  77. Beware Dental Marketing Hype-ocracy
  78. Dentists Should Chew on This
  79. And the (Dental) Survey Says?
  80. Dentists Will Drown in “Me, Too”
  81. Stop Selling Your Dental Experience
  82. Is Your Dental ROI in the Dumps?
  83. The Dental Marketing Free-for-All
  84. Yes, Dental Therapists Are Coming for You
  85. Facebook Failure Tactics for Dentists
  86. When Dentists Have More Bad Months Than Good
  87. Is Your Dental Website Ready for FREE Marketing Help?
  88. The One Mistake That Will Kill Your Dental Practice
  89. You Need Better Dental Patients
  90. The Great Dental Website Migration, Part 2
  91. The Great Dental Website Migration, Part 1
  92. One-Horse Dental Marketing Won’t Get You to the Finish Line
  93. Is Social Media Advertising Now an Option for Dentists?
  94. Dentists Shouldn’t Give Up on Offline Marketing
  95. Is Your Dental Newsletter Dying?
  96. The Black Hats Are Messing With Your Dental SEO … Again
  97. Lies Your Dental Prospects Tell Themselves
  98. A “Millennium” of Dental Marketing Podcasts
  99. Does Delta Dental’s Move Signify a Trend?
  100. Is Your Dental Practice Recession-Proof?
  101. Why Aren’t You “Luring” Your Dental Prospects?
  102. Does Your Dental Website Measure Up to Mobile Search?
  103. Guaranteed Dental Marketing Results?
  104. Dentists Have a Crack in Their System
  105. Keep Up with Your Online Dental Content
  106. Will Your Dental Videos Be Competitive in 2017?
  107. Dedicated Dental Phone Apps Aren’t Worth It
  108. Dentists Who Don’t Play “Capture the Lead” Will Fail
  109. Will You Pass the Great Dental Email Test of 2017?
  110. Dental Social Media Marketing Competition Heats Up
  111. Why Dentists Must AMP Their Web Pages
  112. Will AMP Change Dentists’ Mobile Marketing?
  113. Your Dental Marketing Must Grow “Legs”
  114. Anxious Dental Patients May Have Good Reason
  115. Why Is Your Dental Marketing Not Working?
  116. Don’t Be Content With Bad Dental Content
  117. You Could Be KILLING Your Dental SEO
  118. What’s In YOUR Dental Chair?
  119. Why Are Dentists Ignoring “Experience” Innovation?
  120. When Your Dental Email Calls-to-Action Stifle Action
  121. Are You Afraid to Lose a Dental Patient?
  122. Your Major Dental Marketing Challenge
  123. These Aren’t Your Father’s Dental Patients
  124. What’s YOUR Dental “Coin” Worth?
  125. The SmartBox $10K Guarantee
  126. Don’t Be the “Non-Disparagement” Dentist
  127. What Do You Really Get From Your Dental Marketing Firm?
  128. Should Dentists Trust Facebook?
  129. Stop Chasing, Start Nurturing Dental Prospects
  130. Lack of Economic Recovery Threatens Dentists
  131. Those @&%!# Online Dental Reviews!
  132. Dentists’ Wallets Aren’t Getting Any Fatter
  133. The Game Has Changed for Dental Search
  134. Do You Have ENOUGH Dental Website Opt-Ins?
  135. What’s Missing from Your Dental Marketing?
  136. Will Google Continue to Matter to Dentists?
  137. Dentists Should “Unhat”
  138. Are You Driven By Dental Insurance?
  139. Get More Dental Patients and Go Broke
  140. Disjointed Dental Marketing Fails
  141. Dental Checkups May Save Lives
  142. When Your Dental Website Betrays You
  143. Are You Using These 5 Tips for Winning Dental Emails?
  144. Periodontal Disease: Do Patients Need the Straight “Dope”?
  145. Where Is Dentistry Going?
  146. Holiday Dental Patient Attraction Thoughts
  147. Rescue Your Failing Dental Videos
  148. Fire Your Dental Marketing Firm!
  149. Are You Going to Be Trapped in Your Dental Practice?
  150. When Dentists Burn Out on Producing Content
  151. Dentists Who’d Rather Fight Than Switch Will Lose
  152. Lack of Live Video Could Cost You New Dental Patients
  153. Do You KNOW What Your Dental Prospects WANT?
  154. Why Dentists Should Take a Proactive Stance on Health
  155. More Facebook Woes for Dentists
  156. Why Dentists Absolutely Must Go Mobile
  157. Why Aren’t You a SmartBox Dentist?
  158. Sell Value, Not Dental Techniques
  159. Seeing (and Hearing) Dental Patients Is Believing
  160. Dental Email Timing Is Everything
  161. Are You Missing Dental Patient Calls?
  162. What’s Hot in Dental Marketing?
  163. Corporate Dentistry: Should You Believe the Hype?
  164. Are Seniors a Viable Dental Market?
  165. How Will Dentists Handle the Holidays?
  166. What Penguin 4.0 Means for Dentists
  167. Republican, Democrat, or Dentist, Let’s All Give Thanks
  168. Dentists’ Excuses for Lack of Success
  169. Dentists Must Go Mobile or Go Home
  170. Your Dental Competition Is Getting Younger
  171. Why “Junk” Dentistry Matters to Your Bottom Line
  172. And Now, Dentists and Colorectal Cancer
  173. Facebook Does Dentists Dirty
  174. Dare to Use Dental Videos
  175. Negotiating Your Dental Case Solution
  176. “No Sweat” Dental Marketing
  177. The Great Dental Insurance Squeeze
  178. The 5 Scams of Dental Marketing
  179. When Your Dental Website Doesn’t Rock
  180. What Looms in Your Dental Practice’s Future?
  181. How Do You Do Dental Patient Video Testimonials?
  182. Why Aren’t You the Dentist Who Wrote the Book?
  183. Don’t Be the Blocked Dentist
  184. Don’t Deluge Prospects with Dental Emails
  185. Google Doesn’t Care About Dentists
  186. Don’t Make Your Dental Newsletter a Drag
  187. Turn Dental Prospects into Patients
  188. Dentists Lack a Blueprint for Success
  189. The “Unused Dental Capacity” Dilemma
  190. The Danger of No Physician-Dentist Referral System?
  191. Why Aren’t You the Science-Inspired Dentist?
  192. Is All the Hype About Corporate Dentistry True?
  193. Don’t Drink the Dental Marketing “Kool-Aid”
  194. Dentists Beware: HIPAA Has Teeth
  195. The Danger of Pop-up Dental Schools
  196. The Dental Case Selling Mistake You’re Making
  197. Should Dentists Do School Programs?
  198. Does Your Current Dental Marketing Firm GUARANTEE Results?
  199. Your Dental Website Could Use a Checkup
  200. Your Dental Emails Have 5 Seconds or Less
  201. What Dental Marketing Numbers Matter?
  202. Could Corporate Dentistry Be Doing You a Favor?
  203. The “Holiday Curve” and Your Dental Marketing
  204. How Dentists Can Use the “Internet of Things”
  205. What Are Your Dental Press Releases Worth?
  206. The End of the Dental Filling?
  207. Your Practice Is in Trouble Without Dental Testimonials
  208. Why You’re Not Getting More Dental Patients
  209. Why Isn’t Your Dental Marketing Working?
  210. The Great Dental Floss Debate
  211. Is This Dental Advance the Death of the Root Canal?
  212. 5 Tips for Dental Emails That Convert
  213. Dentists Shouldn’t Be Like “Flo”
  214. Defining Your Worth as a Dentist
  215. More on Dental Data Breaches
  216. 4 in 10 Millennials Want WHO as a Dentist?
  217. Avoid These 5 Dental Blog Writing Mistakes
  218. What’s Wrong with Your Dental Website?
  219. If Your Dental Website’s Not Mobile, You’re Toast
  220. Take Off Your Dental Track Shoes
  221. Dentists Shouldn’t Get Distracted
  222. Dentists Shouldn’t Do Their Own Videos
  223. Share your vision to inspire your dental team
  224. Why Your Dental Emails Aren’t Being Read
  225. Get the Dental Social Proof on Your Side
  226. Dentists WILL Lose Online Wars
  227. The Dire Dilemma of Bad Dental Reviews
  228. Labor Day Thoughts for Dentists
  229. Dentists Should Be on Instagram
  230. The Right Dental Staff Will Lead, Too
  231. The Trust Factor in Dental Patients’ Decision-Making
  232. Dentists Who Don’t Set Their Own Value Fail
  233. Are Dental Press Releases Dead?
  234. Your Dental Prospects are Tracking Your Response Time
  235. Dental Content Marketing to Convert Prospects
  236. When Should Dentists Post Online?
  237. Un-optimized Dental Blogs Don’t Get Read
  238. What Facebook’s Algorithm Change Means for Dentists
  239. ADA Challenges Delta Dental’s Dire Decisions
  240. Dentists Shouldn’t Advertise Their Fees
  241. What Do You Really Get from Your Dental Marketing Company?
  242. Should Dentists Cater to Other Search Engines?
  243. Step Up or Step Out of Your Dental Market
  244. Say What? Dentists Fire Back at Colin
  245. AdWords Changes Might Addle DIY Dentists
  246. Will Google be the Death of Dental SEO?
  247. They’re Coming for Your Dental Patients
  248. One Big Trend Means Big Trouble for Dentists
  249. When Dentists Sue Over Reviews
  250. Inconsistent Dental Marketing is a Fail
  251. Educated Dental Patients Mean More Profits
  252. Where Are Your Online Dental Patients?
  253. Dentists Should be Very Afraid
  254. Don’t Trust the Dental Marketing “Experts”
  255. Should Dentists Dare to Fail?
  256. Our System Works – Or We’ll Give You $10,000
  257. “Google Goulash” is Ghastly Dental Marketing
  258. “Driving” Your Dental Marketing: Part 4 of 4
  259. “Driving” Your Dental Marketing: Part 3 of 4
  260. “Driving” Your Dental Marketing: Part 2 of 4
  261. “Driving” Your Dental Marketing: Part 1 of 4
  262. When You Fail to Sell Your Dental Case Solution
  263. Are You the Overly Busy Dentist?
  264. Shake Up Your Dental Emails
  265. How Dentists Do Well in Public
  266. Your Imaginary Dental Patient May Be Your Best
  267. Dental Content Marketing Lessons
  268. Why Your Dental Website is Like Dentures
  269. Dental Websites Patients Trust
  270. Doing Dental Business on Facebook
  271. Congruent Dental Marketing
  272. Building Backlinks for Great Dental SEO
  273. Social Media “Cons” for Dentists
  274. Personalize Your Automated Dental Emails
  275. Amp Up Your Dental PR Campaign
  276. Dentists Should Declare Their Independence, Too
  277. Your Dental “Galaxy Quest”
  278. Confident New Dental Patients = Opportunity
  279. Engaging Millennial Dental Employees
  280. Just Don’t “Do” Duplicate Dental Content
  281. Make Up Your Dental Mind!
  282. Dentists’ Facebook Grasp Exceeds Their Reach
  283. Dentist Overdoers
  284. 7 Reasons Dental Patients Hate Your Website
  285. Become the “Attractive” Dentist
  286. Dental Derring-Do Should be Done
  287. Dentists Should Hit Them Right in the “Feels”
  288. Do Dentists Have to Think Outside the Chair?
  289. Should Dentists Brace for Penguin 4.0?
  290. 6 Dental Content Marketing Tips
  291. Dental Video Magic
  292. Great Dental Content Needs a Hand
  293. The Mythical Multitasking Dentist
  294. Those Dangerous New Dental Grads
  295. 5 Dental Email “Do-Insteads”
  296. On the Track of Dental Marketing ROI
  297. It’s Raining Future Dentists
  298. Google Dominates Mobile Dental Paid Search
  299. Dental Content Marketing Mistakes
  300. Dentist You vs. Person You
  301. MEMORIAL DAY
  302. What’s Not Working in U.S. Dental Care
  303. An Ounce of Prevention is Worth a Pound of Dental Marketing
  304. Create Your Own Dental Lecture Circuit
  305. When Your Dental Office Looks TOO Successful
  306. Dental Front Desk “Mining” for Accurate Tracking
  307. Your Dental Practice’s “Poison Pill”
  308. Redirect Your Sense of Dental Marketing “Urgency”
  309. Can You Become the “Whole-Mouth” Dentist?
  310. Growing Your Dental Patient “Garden”
  311. Credible Local Backlinks are Dentists’ Friends
  312. ALL Dentistry is Local
  313. Video SEO Tips for Dentists
  314. Play WITHOUT All the Dental Marbles
  315. HIPAA is Coming for Your Dental Practice
  316. Write “Dental How-To’s”
  317. Enhancing Your Dental Patients’ Loyalty
  318. 4 Tips for Maximizing Your Dental Willpower
  319. Outsource Your Dental Videos Carefully
  320. “AMP” Up Your Mobile Dental Website
  321. Key Email Metrics for Dentists
  322. Your Dental Website Makeover
  323. Identify the RIGHT Dental Keywords
  324. Sharing is Free Dental Marketing
  325. 6 Tips for Surveying Your Dental Patients
  326. Twitter’s Changes Impact Dentists’ Marketing
  327. Five Tips for Handling the Angry Dental Patient
  328. You Can’t Cheat Your Way to the Top of Dental SEO
  329. Become the “Animated” Dentist
  330. If Dentists Aren’t Credible, They’re Nowhere
  331. 3 Tips to Keep “Touching” New Dental Patients
  332. Here’s How to Retarget Prospective Dental Patients
  333. Empowered Dental Staff = Success!
  334. Go “Green” to Market Your Dental Practice to Millennials
  335. Can You “Trust” Your Dental Patients?
  336. Your Dental Patient Conversion Rate Doesn’t Measure Up
  337. Dental Fairy Tales?
  338. Your Dental Patients are Biased!
  339. Are You Killing Your Dental Case Acceptance?
  340. Users are a Dentist’s Best Friend?
  341. Don’t Make These Dental Email Mistakes
  342. Content Rules! And 5 Rules for Great Dental Content
  343. Online Dental Reviews are a Hit with Young Patients
  344. Google Mania for Dentists!
  345. 3 Digital Marketing Mistakes Dentists Make
  346. Dentists Need Killer Branding
  347. Dental Marketing Goes Visual (or Should!)
  348. 5 Dental SEO Trends for 2016
  349. The Secret “Rule of P’s” for Dental Drip Marketing
  350. 5 Reasons Dentists Have Trouble “Selling” Themselves
  351. 3 Ways Dentists Can Stand Out in the Content “Crowd”
  352. Here’s Your Dental Marketing Case Solution
  353. Dentists CAN Write Great Headlines!
  354. Should Dentists Use Emoji Marketing?
  355. Proving Social Media’s Worth for Dentists
  356. Research-Based Dental Email Marketing Tips
  357. HIPAA Rule Change Puts Dentists at Risk
  358. Why Dentists Fail at SEO
  359. Is Your Dental Content Marketing Failing You?
  360. Could You Be De-Motivating Your Dental Staff?
  361. 7 Tips to Nail A Media Interview
  362. 4 Tips to Survive the Next Penguin Update
  363. Are You Getting the Most Out of Your Dental Email Campaigns?
  364. 5 Must-Have Email Campaign Tips for Dentists
  365. Will Google My Maps Update Help or Hurt Dentists?
  366. 5 Signs You Need a Dental Marketing Company
  367. Dental Spending Doesn’t Grow, So You Must
  368. The 5 “Don’ts” of Smile Galleries
  369. Tricks to “Lure” New Dental Patients
  370. Are You Doing THIS for Better Dental Case Acceptance?
  371. 5 Tips for Crafting Your Online Persona
  372. The 4 Biggest Digital Marketing Challenges for Dentists in 2016
  373. 3 Key Phone-Tracking Metrics Every Dentist MUST Use
  374. Is Paid Search Right for Your Dental Practice?
  375. Dental e-Newsletters: Are They Worth It?
  376. 5 Tips for Better Dental Reviews
  377. These 3 Tips will Boost Your Dental SEO
  378. Is Your Dental Staff Killing Your Marketing?
  379. THIS Content Keeps Producing for Dentists
  380. Why YOU Are Vulnerable to Being Hacked
  381. Do Dentists Know Who REALLY Won the Super Bowl?
  382. Are You Using This Awesome SEO Tactic for Dentists?
  383. Become a Hero to Your Anxious Dental Patients
  384. Why long tails are good for dentists
  385. Downsell Your Dental Patients
  386. Why Native Advertising Will Work for Your Dental Practice
  387. Secrets to Native Advertising for Dental Practices
  388. Search Quality Ratings Guidelines for Dentists (part 2)
  389. Search Quality Ratings Guidelines for Dentists (part 1)
  390. Why Are They Leaving? Keeping Your Dental Employees
  391. Is Streaming Video for Dentists?
  392. The 1 Reason Dentists Should Use Live Video
  393. Are You Thanking Your Online Dental Fans Enough?
  394. 11 Media Interview Tips for Dentists
  395. Communicating in a Crisis: Dos and Don’ts for Dentists
  396. Bring the Past into the Present: Optimize Your Dental Blog Posts
  397. Do You Have the Magic Dental Marketing Bullet?
  398. Your Dental Mobile Website: Patients Want
  399. Has Your Dental Website Gone Mobile?
  400. Tips for Winning Dental Marketing Emails
  401. Secrets to Successful Dental Email Marketing
  402. Effective Dental Marketing Emails Ideas
  403. Dental Marketing Emails that Patients Will Read
  404. What are Dental Patients Searching for Online?
  405. Secrets of Dental Marketing to “Grumpy Old Men”
  406. Dental Marketing to the GOM Segment!
  407. Why your Marketing Misses Big Dental Cases
  408. 5 Steps to Measure Your Dental Marketing ROI
  409. Should You Join a Dental Service Organization?
  410. Do You Have Health Care Consumers or Dental Patients?
  411. How Getting Out of the Dental Office Will Boost Your Image
  412. Dentists Shouldn’t Get Penguin-Slapped!
  413. Why SEO is NOT a Sometime Thing for Dentists
  414. The Surprising Truth Behind Dental Keyword Rankings
  415. 1 Big Secret Every Multimillionaire Dentist Knows
  416. The Surprising Truth About the Price Dental Patients Are Willing to Pay
  417. Boosting Your Dental Practice SEO – Day 4
  418. Boosting Your Dental Practice SEO – Part 3
  419. Boosting Your Dental Practice SEO – Part 2
  420. Boosting Your Dental Practice SEO – Part 1
  421. Is Your Dental Practice Prepared to Respond to These Gloomy Economic Trends?
  422. What Type of Dentist Are You?
  423. Mobile Sites are Critical for Converting Dental Patients
  424. How Dentists Can Have The “Keys to the Kingdom” – Call Tracking
  425. 4 Tips for Dental Practice Content Marketing Success
  426. Attract the RIGHT Dental Patients with Great Storytelling – Part 2
  427. Attract the RIGHT Dental Patients with Great Storytelling (Part 1)
  428. Here’s a Quick Way for Dentists to Sabotage Their Goals
  429. A Surprising Dental Marketing Method You Thought Was Outdated
  430. Every Good Dentist Is a Good Mind Reader, Too
  431. 3 Tips Dentists Need to Know about SEO in 2016
  432. Become a People Person, Not JUST Their Dentist
  433. 5 Easy Ways Dentists Can Convert More Leads (Part 2)
  434. 5 Easy Ways Dentists Can Convert More Leads (Part 1)
  435. These Dental Videos Get the Opposite Reaction You Want
  436. Here’s Why Your Dental Website is Losing Patients
  437. Dental Websites Are Missing Out on This Huge Opportunity
  438. Your Dental Marketing Emails Suck But There is Hope
  439. 3 Secrets to Using Facebook to Grow Your Dental Practice
  440. Are You the Kind of Dentist Who Will Take Action?
  441. Smart Dentists Don’t Waste Time Marketing to …
  442. These Marketing Messages are Hurting Dentists Everywhere
  443. Avoid This Big Mistake with Dental Website Content
  444. What Every Dentist Ought to Know About Facebook and Google PPC Ads
  445. 5 Big Secrets Behind Great Press Releases
  446. Poor Dental Content Will Come Back to Bite You
  447. Could You Be a SmartBox Dentist?
  448. Why Bad Content Could be Costing You Business (Part 2)
  449. Why Bad Content Could be Costing You Business (Part 1)
  450. An Essential New Year’s Lesson for Dentists
  451. These 3 Marketing Strategies Help Dentists Dominate Their Competition
  452. Do You Know Your Potential Patients’ Dental Consumer IQ?
  453. Dentists Can Succeed Advertising on Social Media (Part 4)
  454. Dentists Can Succeed Advertising on Social Media (Part 3)
  455. Dentists Can Succeed Advertising on Social Media (Part 2)
  456. Dentists Can Succeed Advertising on Social Media (Part 1)
  457. A Special Christmas Message for Dentists
  458. Dentists Must Fulfill These 3 Patient Wishes or Lose Business
  459. How Website Videos Can Lose Dental Patients
  460. 3 Tricks Dentists MUST Know About Content Marketing
  461. Become A Great Dental Marketing Writer in 1 Day
  462. The SECRETS Behind Targeting the Right Patients (Part 2)
  463. The SECRETS Behind Targeting the Right Patients (Part 1)
  464. Every Dentist Can Gain Time by Doing This 1 Thing
  465. How Dentists Can See All Their Online Mentions
  466. This Is How Dentists Dominate Google and Get More Patients
  467. The Many Ways to use Dental Testimonials
  468. Get Rid of Your Awful Dental Video Testimonials
  469. It’s Time For Dentists to Bring The Pain
  470. Your Dental Testimonials Are Falling on Deaf Ears
  471. 1 Simple Method Dentists Should Use to Identify Effective Marketing
  472. Successful Dentists Don’t Let Detours Stop Them
  473. This Dental Website Problem Could Be Costing You Patients
  474. Email Trends Dentists Need to Know About (part 2)
  475. Email Trends You Need to Know About (part 1)
  476. Why Dentists Are Missing What Your Patients Are Trying to Tell You
  477. 5 Critical Ways to Improve Your Dental Office
  478. 1 Easy Way Dentists Can Boost Their Google Search Results
  479. Ignoring This Online Tool Costs Dentists New Patients
  480. How Google’s Trick Deceives Dentists
  481. Branding Is NOT Entirely in Your Hands
  482. 3 Secrets to Know When Considering Outsourcing SEO
  483. 3 Critical Actions That Will Ramp Up Your Image
  484. Google’s HUGE Change Can Bring You More Patients
  485. Why Discounts and Deals Can Hurt Dentists
  486. Here’s a Quick Marketing Lesson for Dentists
  487. Dentists Should Know This Secret to Getting More Phone Calls
  488. Dentists Should Avoid These 3 Social Media Blunders
  489. How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 3)
  490. How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 2)
  491. How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 1)
  492. This Method Gives Dentists More Freedom
  493. This Little-Known Mistake Is Costing Dentists Big Time
  494. 50 Businessowners Paid Big Money to Hear This Information
  495. The 1 Program Dentists Need to Attract More Patients
  496. Little-known Ways Automation Can Boost Your Dental Practice
  497. Google is Here to Help Dentists, But Are YOU on Its Radar?
  498. 5 Ways to Repurpose Your Dental Marketing Content
  499. What Every Dentist Ought to Know About Content Marketing
  500. What Dentists Should Know About Discounted Fees
  501. This Modern Automated Process Will Revolutionize Your Dental Marketing
  502. Smart Dentists Know This 1 Easy Way to Keep Patients and Get New Ones
  503. The Dentist’s Guide to Developing/Editing Incredible Content – Part 2
  504. The Dentist’s Guide to Developing/Editing Incredible Content (part 1)
  505. 3 Critical Keyword and SEO Principles
  506. Email Marketing Essential to Attracting More Patients
  507. 4 Essential Tips for Successful Dental Web Marketing
  508. Why Rich Dentists Get the Patients They Want
  509. Every Dentist Must Beware of This 1 Unexpected Way to Lose Patients
  510. 10 Headline Writing Tips You Need to Start Using (part 2)
  511. 10 Headline Writing Tips You Need to Start Using (part 1)
  512. How to Dominate Your Market With Quality Content
  513. The Tricks (and Treats) of Attracting Better Patients
  514. 7 Scary Mobile Website Problems for Dentists
  515. Why All Dentists’ PPC Campaigns are NOT Created Equal
  516. Dentists Don’t Know They’re Marketing to the Wrong Audience
  517. Will This Change My View of Social Marketing?
  518. What We Didn’t Say About Mobile Websites Last Time
  519. 10 Tips to Close More Phone Appointments (part 2)
  520. 10 Tips to Close More Phone Appointments (part 1)
  521. 6 Essential Ways Dentists Can Get Patients Who Stay, Pay, and Refer
  522. 6 Essential Ways Dentists Can Get Patients Who Stay, Pay, and Refer
  523. Why Facebook is a Failed Marketing Plan for Dentists
  524. Why Dentists Who Do Nothing Will Always Fall Behind
  525. How Patients’ Pain is Dentists’ Gain
  526. Why Dentists Should Focus on 21st Century Word-of-Mouth Advertising
  527. Dentists Who Miss This Tip Will Pay the Price
  528. Dentists Who Miss This Tip Will Pay the Price
  529. With ​SmartBox, How Long Does It Take To Succeed?
  530. Why Dentists Shouldn’t Just Sell Their Services
  531. The Best Advice for Dentists and Their Email Marketing
  532. Are YOU Making These Common Dental Marketing Mistakes (Part 16)?
  533. Are YOU Making These Common Dental Marketing Mistakes (Part 15)?
  534. Are YOU Making These Common Dental Marketing Mistakes (Part 14)?
  535. Are YOU Making These Common Dental Marketing Mistakes (Part 13)?
  536. 3 Things Dentists Must Give Their Patients
  537. 3 Sales Statistics Every Dentist Should Know
  538. Essential Reasons to Balance Form and Function on Your Dental Website
  539. Are YOU Making These Common Dental Marketing Mistakes (Part 12)?
  540. Are YOU Making These Common Dental Marketing Mistakes (Part 11)?
  541. Are YOU Making These Common Dental Marketing Mistakes (Part 10)?
  542. Are YOU Making These Common Dental Marketing Mistakes (Part 9)?
  543. Fix These 5 Problems That Are Running Off Your Dental Patients
  544. Here’s a Scientifically Proven Method to Get Patients to Accept Dental Treatment
  545. 3 Simple Steps Dentists Can Take to Make Money from Facebook
  546. Are YOU Making These Common Dental Marketing Mistakes (Part 8)?
  547. Are YOU Making These Common Dental Marketing Mistakes (Part 7)?
  548. Are YOU Making These Common Dental Marketing Mistakes (Part 6)?
  549. Are YOU Making These Common Dental Marketing Mistakes (Part 5)?
  550. 1 Shocking Reason Your Dental Website Could Be Losing You Business
  551. 3 Ways Dentists Can Overcome Price Objection
  552. How Smart Dentists Attract Prospects with Autoresponders
  553. Are YOU Making These Common Dental Marketing Mistakes (Part 4)?
  554. Are YOU Making These Common Dental Marketing Mistakes (Part 3)?
  555. Are YOU Making These Common Dental Marketing Mistakes (Part 2)?
  556. Are YOU Making These Common Dental Marketing Mistakes (Part 1)?
  557. How Dentists Can Get the Biggest Bang for their Buck with Paid Search
  558. The Essential Principle for Reaching New Dental Patients
  559. Avoid These Videos on Your Dental Website
  560. How Content Marketing Attracts More and Better Patients
  561. Dentists Should Drop the Pitch and Focus on Content
  562. Harness the Power of Natural Links and Link Building
  563. The Power of Natural Links and Link Building
  564. 8 Ways Dentists Can Turn Mistakes into Marketing Opportunities
  565. How Dentists Can Aim Their Marketing to Hit the Bull’s-Eye
  566. Build Your Dental Practice with Drip Marketing
  567. 5 Statistics on Video Dentists Must Know
  568. Happy Labor Day, Dentists
  569. Why No One Listens to Your Dental Podcast
  570. Could This 1 ‘Vanity Project’ Attract Dentists More Patients?
  571. Why Doing Your Own Dental Marketing Could Be Losing You Business
  572. 3 Easy Ways for Dentists to Get Noticed
  573. Why Dentists Need a Complete Marketing System
  574. Do’s and Don’ts for Developing a Great Dental Team
  575. Dentist Should Do THIS to Building a Local Following
  576. The 1 Change That Will Boost Your Dental Content Marketing
  577. Use or Lose Your Dental Google My Business Page
  578. Now Dentists Can Work Smarter, Not Harder
  579. One Easy Way to Keep Your Press Release Real and Get Results
  580. Here’s How Your Dental Print Ads Can Attract New Patients
  581. Google Search Console Aids Dentists-SmartBox Web Marketing
  582. 5 Tips for Using Keywords in Dental Content Online
  583. 5 More Tips for Dentists to Call BS on SEO Marketers
  584. 5 Tips for Dentists to Call BS on SEO Marketers
  585. Boost Your Dental Website SEO with These 5 Important Tips
  586. Discover the Top Secret to Attracting Patients Online
  587. Stop Wasting Time, Automate Your Dental Marketing
  588. These 5 Attitudes Could Be Holding Dentists Back
  589. This 1 Trait Will Make Employees Love Your Practice
  590. 4 Things Dentists Must Know About Dental Video
  591. Tips Dentists Learned about Marketing in Nashville
  592. What is Dental Web Marketing?
  593. Hello from the 4th Annual Dental Innovation and Technology Summit
  594. Have You Considered the Psychology of Your Dental Website?
  595. 15 Mind-Blowing Statistics for Dentist About Mobile Websites
  596. Better Listening for Dentists in 4 Easy Steps
  597. Why Dentists Shouldn’t Worry About SEO
  598. Is Yelp Bullying Your Dental Practice?
  599. An Easy Way to Avoid Negative Online Reviews
  600. The Surprising Truth About Online Reviews
  601. What Dentists Need to Know About Online Reviews
  602. Should Dentists Be Using Employees on Social Media?
  603. A Clever Way Dentists Can Use Video
  604. What Dentists Ought to Know About Video
  605. How Your Great Dental Website Could Be Hurting You
  606. 5 Big Reasons Dentists Could Be Losing Patients
  607. 500th Patient Attraction Podcast
  608. 3 Simple Ways to Get Patients to Accept Dental Treatment
  609. How Do Dentists Define Content-Marketing Success?
  610. Promote Your Dental Content Like P.T. Barnum
  611. Dental Content Marketing Will Fail Without This 1 Step
  612. 3 Steps to a Successful Dental Content Marketing Campaign
  613. Should Dentists Focus on Content or Ads Online?
  614. Quality Content Turns Dentists into Superheroes
  615. Dental Transformation Tuesday: SmartBox Web Marketing
  616. 5 Tips for Better Dental Content Marketing
  617. This One Trait May Hurt Dentists’ Marketing
  618. Why Dental Websites Need to be Mobile-Friendly
  619. How Dentists Can Boost Their Slowest Months
  620. Has Dental Marketing Changed in the Internet Age?
  621. How the Top 1 Percent of Dentists Get Patients
  622. Dental Transformation Tuesday: Dr. Ron Receveur
  623. Every Dental Practice Should Have These Kinds Of People
  624. Dentists Who Use Content Marketing Attract More Patients (part 2)
  625. Dentists Who Use Content Marketing Attract More Patients (part 1)
  626. This Formula Gets Prospects to Watch Your Dental Video
  627. Are Dentists Optimizing Their Websites Too Much?
  628. 4 Requirements for Attracting Patients Online
  629. Dental Transformation Tuesday: Dr. Darold Opp
  630. Could YOU Have Written This Letter?
  631. Infusionsoft Helps Dentists Attract More Patients
  632. Happy Independence Day, Dentists
  633. The 6 Dental Marketing Mistakes That Cost You Patients
  634. Dentists Should Focus on New Patients, Not Tools
  635. The Secrets of Dental Video from 2012
  636. Dental Transformation Tuesday: Dr. Raleigh Pioch
  637. Unintended Messages Can Hurt Dentists
  638. Don’t Forget This on Your Dental Sign
  639. Why Aren’t Dentists Watching This Webcast?
  640. 10 Tips to Dominate Dental Marketing (part 3)
  641. 10 Tips to Dominate Dental Marketing (part 2)
  642. 10 Tips to Dominate Dental Marketing (part 1)
  643. Happy Father’s Day, Dentists
  644. Are You Ready to Light a Fire Under Your Dental Marketing?
  645. This One Action May be Costing Dentists a Fortune
  646. History Shows Dentists Need Backup
  647. 5 Ways Dentists Should Emulate Amazon.com
  648. 5 Tips for Effective Dental Facebook Ads
  649. Is Facebook Advertising the Next Frontier for Dentists?
  650. Get the Insurance Yoke From Around Your Neck
  651. A Viewer Responds on Discounting Fees
  652. Are You a Successful Dentist (part 5)?
  653. Are You a Successful Dentist (part 4)?
  654. Are You a Successful Dentist (part 3)?
  655. Are You a Successful Dentist (part 2)?
  656. Are You a Successful Dentist (part 1)?
  657. 12 Do’s and Don’ts for Dentists to get Good Press
  658. Why Does Google Hate Dental Press Releases?
  659. Why are Dentists Afraid to Succeed?
  660. Dentists Should Shoot for the Moon
  661. 8 Do’s and Don’ts of Dental SEO
  662. Who Said Dentists Need Video?
  663. Attract the Right Patients By Weeding Out the Wrong Ones
  664. Dentists Can Do More with Google AdWords
  665. Is Your Dental Website Ready for the Revolution?
  666. What’s Holding Back Your Dental Website’s Authority?
  667. Call Tracking Measures Dentists’ Success
  668. 5 Keys to an Effective Dental Front Office
  669. Why Dentists Should Use All 3 Marketing Channels
  670. SEO, Website Development Top Needs for 2015
  671. Headlines That Attract New Dental Patients (Part 2)
  672. Headlines That Attract New Dental Patients (Part 1)
  673. Dentists Can’t Tweet Their Way to More Patients
  674. Dentists Should Prepare for Google Updates
  675. Google Can Do More for Dentists than Search the Web
  676. How Dentists Attract More and Better Patients (Part 9)
  677. How Dentists Attract More and Better Patients (Part 8)
  678. How Dentists Attract More and Better Patients (Part 7)
  679. How Dentists Attract More and Better Patients (Part 6)
  680. How Dentists Attract More and Better Patients (Part 5)
  681. How Dentists Attract More and Better Patients (Part 4)
  682. How Dentists Attract More and Better Patients (Part 3)
  683. How Dentists Attract More and Better Patients (Part 2)
  684. How Dentists Attract More and Better Patients (Part 1)
  685. 5 Tips for Dentists Who Can’t Write
  686. 5 Blog Types Every Dentist Should Know
  687. Behind-the-Scenes Look at Dental SEO
  688. Keys to Increasing Your Dental SEO
  689. 10 Things Dentists Must Know About CTA Forms
  690. 5 Tips for Successful Dental CTAs
  691. Look Beyond Writing For Dental Content
  692. How Blogging Socializes Your Dental Content
  693. Tips for Quality Writing that Draws Dental Patients (part 2)
  694. Tips for Quality Writing that Draws Dental Patients (part 1)
  695. Give Your Dental Prospects a Clear Message
  696. User Experience Tips For Dental Websites
  697. Design Tricks Every Dental Website Should Use
  698. Dental Websites that Get You Patients
  699. Common Dental Marketing Mistakes (part 7)
  700. Common Dental Marketing Mistakes (part 6)
  701. Common Dental Marketing Mistakes (part 5)
  702. Common Dental Marketing Mistakes (part 4)
  703. Common Dental Marketing Mistakes (part 3)
  704. Common Dental Marketing Mistakes (part 2)
  705. Common Dental Marketing Mistakes (part 1)
  706. Do-It-Yourself SEO is a Don’t for Dentists
  707. 15 Minutes With Dr. Howard Farran
  708. Townie Dentists Learn to Market “Like A Boss”
  709. Preview Colin’s Townie Presentation
  710. Is SEO or PPC better for Dentists? (Part 2)
  711. Is SEO or PPC better for Dentists? (Part 1)
  712. Dentists Should Ask “Who Cares?”
  713. Successful Dentists Differentiate
  714. International Study Has Good Info for Dentists
  715. Why Google Matters to Dentists
  716. Google Search Results Made Simple for Dentists
  717. 5 Tricks to Boost Your Mobile Dental Website
  718. Don’t Bait and Switch Your Dental Prospects
  719. 4 Simple Secrets to Great Dental Press Releases
  720. Dentists Need More Patients, More Profits and More Freedom
  721. 10 Facebook Stats Dentists Need to Know
  722. Write Dental Content Patients Consume, Share and Reuse
  723. How Do You Create Your Dental Brand?
  724. Facebook Developing a Product Dentists Might Want to Follow
  725. 6 Undeniable Reasons SEO Matters to Dentists (part 2)
  726. 6 Undeniable Reasons SEO Matters to Dentists (part 1)
  727. 5 Tips for Making Your Dental Website Mobile-Friendly
  728. Google to Punish Mobile-Unfriendly Dental Websites
  729. Dentists Who Write Better Headlines Get More Readers
  730. The Ultimate Cheat Sheet on Google+ (part 4)
  731. The Ultimate Cheat Sheet on Google+ (part 3)
  732. The Ultimate Cheat Sheet on Google+ (part 2)
  733. The Ultimate Cheat Sheet on Google+ (part 1)
  734. 5 Tips for Writing Dental Blogs that Produce
  735. Dentists Need to Learn the 7 Percent Rule
  736. Dentists Aren’t Following Up With Patients
  737. Dentists Look at the Wrong Numbers to Measure Success
  738. Dental Websites that Don’t Work
  739. Not All Dental Calls to Action are Created Equal
  740. Marketing is About the Patient, Not the Dentist
  741. Seth Godin’s Checklist For Marketing Materials
  742. Should Dentists Follow Domino’s Lead?
  743. Competition is the Biggest Challenge Facing Dentists
  744. SmartBox System Earns Dentists More Patients
  745. 4 Steps For Dental Patient Attraction
  746. Only 1 Number Matters for Dentists
  747. Get to Know SmartBox Web Marketing
  748. 3 Ways Social Media Costs Dentists Patients
  749. 5 Ways Dentists Excel at Customer Service
  750. 10 Dental Website Redesign Must-Haves (part 5)
  751. 10 Dental Website Redesign Must-Haves (part 4)
  752. 10 Dental Website Redesign Must-Haves (part 3)
  753. 10 Dental Website Redesign Must-Haves (part 2)
  754. 10 Dental Website Redesign Must-Haves (part 1)
  755. Dental Marketing Video Bonus Benefit: SEO
  756. Kickstart Your Dental Creativity
  757. Viewers Agree: Discounting Dental Fees Is Bad
  758. Is Discounting Dental Fees Like Using Cocaine?
  759. More Viewers Challenge Colin on Dental Marketing
  760. Do Referrals Work Better than Dental Web Marketing?
  761. Dentists Pay for Customer Service
  762. 3 Secrets to Great Dental Word-of-Mouth Advertising
  763. 5 Tips for Getting Your Dental Email Marketing Read
  764. Should Dentists Battle the Known Enemy or Unknown?
  765. 7 Traits of Dental Entrepreneurs
  766. A Mardi Gras Message for Dentists
  767. Dentists Should Market Like Abe Lincoln
  768. Tools to Help Dentists Manage Their Time (Part 2)
  769. Tools to Help Dentists Manage Their Time (Part I)
  770. 5 Days of Fun for Dentists
  771. Are Dentists Wasting Money Advertising Online?
  772. A Shocking Announcement About Dental Marketing
  773. Is Dentistry the Best Job in the US?
  774. Dentists Shouldn’t Sleep on Las Vegas Trip
  775. How Dentists Can Be Like Forrest Gump
  776. Telling a Dental Marketing Story
  777. The Ultimate List of Dental Video Topics
  778. How to Use Your Awesome Video Content
  779. 4 Keys to Selecting Dental Content That Matters
  780. 5 Ways to Make Terrible Videos
  781. Giving Potential Patients a Taste of Your Office
  782. Blog or Website: Where Will Your Central Hub Be?
  783. Your Blog: The New Face of Business
  784. Do You Know How to Maximize the Top Four Social Media Outlets?
  785. Social Media: The New “Word of Mouth”
  786. Don’t Let Fear Keep You From Asking For Dental Reviews
  787. 5 Keys to Creating Quality Dental Content
  788. Does Your Dental Website Say What You Want?
  789. The Smart Way to Establish Yourself on Local Search
  790. Why “SoLoMo” is Key to Dental Marketing Today
  791. What Every Dentist Ought to Know About Keyword Implementation
  792. Why SEO is Critical for Dentists
  793. Do You Know Why Your Dental Website Is Failing?
  794. Web 3.0 and Your Dental Practice (Part 3)
  795. Web 3.0 and Your Dental Practice (Part 2)
  796. Web 3.0 and Your Dental Practice (Part 1)
  797. Why Dentists Will Never Communicate By Email
  798. Are You a Good Dental Leader? Quiz Answers Explained
  799. Are You a Good Dental Leader? Take This Quiz
  800. Are Dental Niches Your Key to Success?
  801. Here’s How to Get More Dental Patients to Read Your Emails
  802. Everything Dentists Need to Know About SEO
  803. 4 Tips for Effective Dental Social Media Marketing
  804. You Won’t Believe What Facebook is Doing to Ads
  805. 4 Ways NOT To Get Dental Blog Readers
  806. What Dentists Need to Know about Foursquare
  807. Social Media: Waste of Time or Waste of Money?
  808. Some Dentists Are Insane
  809. Happy New Year’s Dentist
  810. Reasons for Dentists to Celebrate
  811. Meet Two Dentists Using A Systems-Based Approach
  812. How Systems-Based Patient Attraction Simplifies Practice-Growth Investment Decisions
  813. Merry Christmas Dentists
  814. A MEGA Gift For a Lucky Dentist
  815. The 4 Steps of Systems-Based Patient Attraction
  816. The Secret to Attracting Dental Patients Revealed
  817. Are You an Unhappy Dentist?
  818. 10 Ways Successful Dentists Stay Calm (part 2)
  819. 10 Ways Successful Dentists Stay Calm
  820. 3 Surprising Facts about Google Adwords for Dentists
  821. 10 Celebrities Who Can Help You Sell Cosmetic Dentistry
  822. 10 Things to Hate About Dental Blogs (part 2)
  823. 10 Things to Hate About Dental Blogs
  824. What Does Your Dental Office Staff Say About You?
  825. Why Dentists Shouldn’t Care About Keyword Rankings
  826. Dentist Offices May Predict the Economic Future
  827. Should Dentists Hire a Company or an Individual? A Viewer Responds
  828. Why Dentists Should Plan 1 Goal at a Time
  829. 4 Ways for Dentists to Use and Improve Explainer Videos
  830. 9 Tricks Dentists Should Use to Make Their Marketing Stand Out (part 2)
  831. 9 Tricks Dentists Should Use to Make Their Marketing Stand Out (part 1)
  832. Offering Discounts and Deals are Dentistry’s “Black Friday”
  833. Happy Thanksgiving Dentists
  834. Here is What I’m Thankful For
  835. Dentists Need to Stop Listening to Every Marketer
  836. Why Dentists Need to Spend Less Time Thinking About Their Practice
  837. What Every Dentist Should Know about Call Tracking
  838. 1 Trick Dentist Can Use to Avoid Negative Online Reviews
  839. Court Says Yelp Can Hide Good Dental Reviews
  840. A Podcast Viewer Gives Me a Negative Review
  841. How Negative Reviews Can Kill Your Dental Practice
  842. Only 1 Web Marketing Number Matters to Dentists
  843. Why Dentists Should Ignore Keyword Rankings
  844. Dentists Who Persevere Succeed
  845. Why Googling My Dental Clients Gives You Unimpressive Results
  846. Why Dentists Should Reevaluate Their Priorities
  847. Show the World You are Back
  848. What People Believe is More Important than What They Know
  849. Are You Ready for Your Home Run Trot?
  850. Be Clutch Like Michael Jordan
  851. Are You ‘A Bad Man’?
  852. 7 Problems that Make Mobile Websites Scary Bad
  853. Improving Your Mobile Site Also Can Increase Your SEO
  854. Retool Your Game Like Arnold Palmer
  855. PPC: It’s Not As Difficult As You Think
  856. Resist the Lure of Discounted Fees
  857. The Secret of Special Offers
  858. 4 Things Not to Include in a Print Ad
  859. 4 Things Your Patients Want in Your Ads
  860. Sending Unauthorized Email to Canadians is a Crime
  861. Your Address May Be Costing You Patients
  862. Don’t Trust Your Patients
  863. Use This Effortless Way to Stay in Front of Prospects
  864. Visibility Doesn’t Equal New Patients
  865. What Every Dentist Ought to Know About Attracting Patients
  866. What’s Holding Back Your Web Marketing?
  867. Which of These 4 Attitudes of Small Business Owners Represents You? (part 2)
  868. Which of These 4 Attitudes of Small Business Owners Represents You? (part 1)
  869. 6 Horrible Mistakes You’re Making With Your Dental Marketing
  870. A 3-step Formula to Get Prospects to Watch All of Your Video
  871. 6 Ways Dentists Can Meet Patients’ Customer Service Expectations
  872. Incredible: Dental Prospects Want Social Media to Be Social, Not Sales
  873. ‘Friends’ and ‘Followers’ Don’t ‘Like’ You Enough to Become Patients
  874. Why Dentists Are Not Getting Patients From Social Media
  875. Smart Dentists Aren’t on Social Media Looking for Prospects
  876. Waste Your Time on THIS if You Have Too Much Money
  877. A Look at the Future of Inbound Marketing
  878. Learn Where I Get My Marketing Ideas and Inspiration
  879. Climb the Marketing Pyramid to Success
  880. A 5300-Year-Old Man Can Help You Attract More Patients
  881. 5 Techie Things You MUST Do to Boost Your SEO
  882. Are Your Local Search Results Flying the Coop or Coming Home to Roost?
  883. The Evolution of Google My Business
  884. You’ll Be Shocked By These Facts – Unless You’ve Been Listening to Me
  885. Don’t Make This Silly Mistake With Your Marketing
  886. Let the Government Help You Market FOR FREE
  887. What Every Dentist Ought to Know About Paid Search
  888. 8 Tips for Turning a Goof Into a Gain
  889. Dale Carnegie Would Be Proud Of You For Following These Tips
  890. Beware When Hiring Freelance Writers
  891. The Beginners Guide to Scannable Text
  892. Lessons From Early Toothpaste Marketing Can Help You Attract More Patients
  893. What Doesn’t Make You Stronger Could Kill You
  894. Being Right Could Be the Wrong Way to Grow Your Practice
  895. Profit by NOT Taking Your Patients’ Money
  896. Happy Labor Day
  897. Why Hard Work Isn’t All It’s Cracked Up To Be
  898. 5 Lessons to Learn from Successful Dentists – and 5 From Failures (part 2)
  899. 5 Lessons to Learn from Successful Dentists – and 5 From Failures
  900. You May Never Watch This Podcast Again
  901. Why You’re Wrong If You Think You Charge to Fix Teeth
  902. 3 Things Patients Want From Their Dentist
  903. Smart Dentists Don’t ‘Get’ Patients, They ‘Attract’ Them
  904. A Heartfelt Birthday Message You Won’t Want to Miss
  905. 5 Things You Are Doing That Run Off Patients
  906. This Incredible Discovery Should Outrage You
  907. 10 Reasons Your Patients are Complaining Publicly (5)
  908. 10 Reasons Your Patients are Complaining Publicly (4)
  909. 10 Reasons Your Patients are Complaining Publicly (3)
  910. 10 Reasons Your Patients are Complaining Publicly (2)
  911. 10 Reasons Your Patients are Complaining Publicly
  912. 9 Traits of Confident Dentists
  913. How Patients’ Preconceived Notions Affect Case Acceptance
  914. Your Patients Don’t Care for Alphabet Soup
  915. Know Your Role for Your Sized Business
  916. 4 Tips to Stronger Email Conversions
  917. How to Win Big at SEO
  918. What You Must Know About SEO
  919. Surprising Twitter Statistics that Don’t Mean Tweet
  920. Short Videos Could Help Invigorate Your Marketing
  921. 7 Marketing Basics that are Critical for Everyone to Know
  922. Why Your Average Page Visit Time Doesn’t Matter
  923. 4 Surprising Statistics About Who Reads What Online
  924. Startling Research Shows Your Website Has Little Time to Make a First Impression
  925. Google’s Design Change May Make Ads a Better Value
  926. Success Is NOT Giving Up What You Love
  927. Surprisingly Candid Confessions from a Fellow Small Business Owner
  928. Smart Ways to Attract More Patients in Your Slowest Months
  929. 3 Ways to Leverage Referrals for More Patients
  930. Upsell Like McDonald’s and Reap the Rewards
  931. 1 Trick that Will Cause Your Business to Explode
  932. Who Else Wants to Sell Without Feeling Sullied
  933. Regular Contact is Essential to Nurture New Patients
  934. Lure Potential Patients with an Offer They Can’t Refuse
  935. 4 Simplified Ways to Attract Interest
  936. Get Big Results by Knowing the 7 Stages of Lifecycle Marketing
  937. Happy Independence Day
  938. 5 Pro Players that can Help You Market Sleep Apnea Treatment
  939. 4 Tips for Turning Poll Data Into Patients
  940. Poll Data Shows Married, Separated Couples Worlds Apart in Going to Dentist
  941. Where You Live Determines How Likely You Are to Go to the Dentist
  942. Essential Facts About How Income Affects Going to the Dentist
  943. The Older You Are, The More You Go to the Dentist … To a Point
  944. Which Race/Ethnicity Gives You the Best Opportunity to Attract More Patients?
  945. Proof You’re Wrong If You Think Available Patients Aren’t Out There
  946. Poll Shows Big Opportunities for Dentists, Lifecycle Marketing Will Help You Capitalize On Them
  947. Patient Attraction Episode 153: Surprising Statistics Show Smartphone Usage Exceeds TV Time
  948. Patient Attraction Episode 152: Seth Godin Agrees With Me on Selling Value
  949. Patient Attraction Episode 151: Shocking Information About Facebook Marketing
  950. Patient Attraction Episode 150: ROI Kills Social Media Marketing
  951. Patient Attraction Episode 149: Picture Perfect Clarity of Where You Are and Where You’re Going
  952. Patient Attraction Episode 148: Not Staying Current is Bad Luck for Your Email Marketing
  953. Patient Attraction Episode 147: Are You Getting ALL the Emails You Can?
  954. Patient Attraction Episode 146: Spoofing Fix May Cause You Problems
  955. Patient Attraction Episode 145: 5 Keys to Having Your Emails Read
  956. Patient Attraction Episode 144: 4 Tips to Improving Your Email Marketing
  957. Patient Attraction Episode 143: Market Content Like the Media
  958. Patient Attraction Episode 142: 3 Things You Should Know About Blogging
  959. Patient Attraction Episode 140: Why Length Doesn’t Matter
  960. Patient Attraction Episode 139: The Biggest Problem With Dental Webpage Copy and How You Can Fix It
  961. Patient Attraction Episode 138: 3 Tips to Grow Your Practice by Focusing on Job 1
  962. Patient Attraction Episode 137: Climb to Success Like Edmund Hillary
  963. Patient Attraction Episode 136: 6 Ways Women Dominate Social Media (cont.)
  964. Patient Attraction Episode 135: 6 Ways Women Dominate Social Media
  965. Patient Attraction Episode 134: Happy Memorial Day
  966. Patient Attraction Episode 133: 3 Key Facts About Your Google Ranking continued
  967. Patient Attraction Episode 132: 3 Key Facts About Your Google Ranking
  968. Patient Attraction Episode 131: Trust Me, You Don’t Want to Miss This Great Idea
  969. Patient Attraction Episode 130: How to Sell Your Ideas to a Rebel
  970. Patient Attraction Episode 129: Alarm Your Patients Into Listening to You
  971. Patient Attraction Episode 128: The Secret of Prestige
  972. Patient Attraction Episode 127: Offer Just the Facts, Jack
  973. Patient Attraction Episode 126: What Everybody Ought to Know About Passion
  974. Patient Attraction Episode 125: One Good Reason May Be All It Takes
  975. Patient Attraction Episode 124: Seven Key Ways to Sell Your Ideas
  976. Patient Attraction Episode 123: Standing Out May Put You in the Crosshairs
  977. Patient Attraction Episode 122: 3 Ways to Dominate a Niche and 3 Reasons to Do So
  978. Patient Attraction Episode 121: 4 Reasons that Asking Questions Will Make Sales Less Icky
  979. Patient Attraction Episode 120: Work Hard, Attract the Patients YOU Want and Feel Great
  980. Patient Attraction Episode 119: Lessons You Can Take from Mexico’s Cinco de Mayo Victory
  981. Patient Attraction Episode 118: 3 Reasons Constant Contact Says You Should Hire Me
  982. Patient Attraction Episode 117: There’s No Secret to Effective SEO
  983. Patient Attraction Episode 116: 5 Tips for LinkedIn Success Show Why Social Networking DOESN’T Attract New Patients
  984. Patient Attraction Episode 115: 3 Ways to Stop Chasing Prospects
  985. Patient Attraction Episode 114: The Single Biggest Difference Between You and Multimillionaire Dentists
  986. Patient Attraction Episode 113: Make Friends With a Panda
  987. Patient Attraction Episode 112: Are You Ready to Charge Your Practice?
  988. Patient Attraction Episode 111: Triumphant Traditional Testimonial Transcriptions
  989. Patient Attraction Episode 110: Effortless Uses for Sound from Videos
  990. Patient Attraction Episode 109: 3 Surprising Ways to Use Video Testimonials
  991. Patient Attraction Episode 108: Let Your Ego Go, Watch Your Ego Grow
  992. Patient Attraction Episode 107: How to Win Big With Your Content
  993. Patient Attraction Episode 106: Stop Being Comfortable, Start Getting Patients
  994. Patient Attraction Episode 105: You’ll Be Surprised What Your Opinion Is Worth
  995. Patient Attraction Episode 104: Lose Your Ego, Grow Your Practice
  996. Patient Attraction Episode 103: A Surprising Recommendation from a Web Marketing Expert
  997. Patient Attraction Episode 102: Why Having an Established Website Could Be Losing You Patients
  998. Patient Attraction Episode 101: What Everybody Ought to Know About Scraping
  999. Patient Attraction Episode 100: Here’s a Quick Way to Get What You Need
  1000. Patient Attraction Episode 99: Develop a Championship Marketing Strategy
  1001. Patient Attraction Episode 98: Research Proves Smiles Improve People’s Lives part 2 of 2
  1002. Patient Attraction Episode 97: Research Proves Smiles Improve People’s Lives part 1 of 2
  1003. Patient Attraction Episode 96: How to Make Patients 3 Wishes Come True
  1004. Patient Attraction Episode 95: 5 Things You Should Promote to Get More Patients
  1005. Patient Attraction Episode 94: Know How Others See You Online
  1006. Patient Attraction Episode 93: All Aboard the Train to Profitability
  1007. Patient Attraction Episode 92: Why You Should Spend More Time Thinking About Video
  1008. Patient Attraction Episode 91: Video Can Produce Scary Good Results
  1009. Patient Attraction Episode 90: Shocking Statistics About Video’s Effectiveness
  1010. Patient Attraction Episode 89: Tricks for Getting that Pretty Girl to Date You
  1011. Patient Attraction Episode 88: A 5-Minute Lesson on the Essentials of Attracting More Patients
  1012. Patient Attraction Episode 87: Stop Marketing Like a Desperate Teenage Boy
  1013. Patient Attraction Episode 86: Losing Sight of This Essential Principle Could Be Costing You
  1014. Patient Attraction Episode 85: Stop Being a Luddite and Become Henry Ford
  1015. Patient Attraction Episode 84: Here is the Reason Rich Dentists Get the Best Patients
  1016. Patient Attraction Episode 83: PPC Gets Incredibly Specific, But Is It Worth It?
  1017. Patient Attraction Episode 82: More Proof That Google Will Know Everything About Everybody One Day
  1018. Patient Attraction Episode 81: My Surprising Take on Facebook at 10 Years Old
  1019. Patient Attraction Episode 80: Here’s 1 Quick Way to Get Your Name Into the News
  1020. Patient Attraction Episode 79: 3 Important Numbers Critical to Implant and Complex Dentistry
  1021. Patient Attraction Episode 78: 3 Things You Can Do that Resonate with Potential Patients
  1022. Patient Attraction Episode 77: 2 Things You are Marketing That Aren’t Drawing Patients
  1023. Patient Attraction Episode 76: Survey Confirms that Web Marketing Works
  1024. Patient Attraction Episode 75: Is Word of Mouth Still the Best Advertising?
  1025. Patient Attraction Episode 74: Survey Says, Competition is Fierce Among Dentists
  1026. Patient Attraction Episode 073: 3 Scientifically Proven Reasons to Ask
  1027. Patient Attraction Episode 072: Amazing Insights Into What the Year Holds for Social Media Marketing
  1028. Patient Attraction Episode 071: 9 Social Media Marketing Predictions and How They Affect You
  1029. Patient Attraction Episode 070: Get Rid of the Price Objection Once and for All
  1030. Patient Attraction Episode 069: Standing Out is Critical to Reaching New Patients
  1031. Patient Attraction Episode 068: How to Hit the Marketing Bull’s-eye
  1032. Patient Attraction Episode 067: Are You Dooming Your Marketing Before It Even Begins (part 2)
  1033. Patient Attraction Episode 066: You Are Dooming Your Marketing Before It Even Begins
  1034. Patient Attraction Episode 065: 3 Easy Things That Will Get You More Press Coverage
  1035. Patient Attraction Episode 064: One Easy Way Keeping It Real Can Get You Real Results
  1036. Patient Attraction Episode 063: With Great Power Comes Great Responsibility
  1037. Patient Attraction Episode 062: Limited-time Offer on this Knowledge
  1038. Patient Attraction Episode 061: Put Your Name on It
  1039. Patient Attraction Episode 060: Be the Guy Who “Wrote the Book”
  1040. Patient Attraction Episode 059: Being Part of Something Bigger Than Yourself
  1041. Patient Attraction Episode 058: The One About Being Liked is Good Business
  1042. Patient Attraction Episode 057: The One About You Have to Give a Little to Get a Lot
  1043. Patient Attraction Episode 056: The One About How to Win Friends and Influence Patients
  1044. Patient Attraction Episode 055: The One About Will Online Ads be the Death of Content Marketing?
  1045. Patient Attraction Episode 054: The 1 Fact You Must Know to Attract More Patients
  1046. Is Google AdWords worth paying for?
  1047. Can I have more than one web address?
  1048. Do I need to submit my site to the search engines?
  1049. How long does SEO take?
  1050. Do I own my website after you design it?
  1051. Do you create new content for my website?
  1052. Do you work with existing websites? Do you transfer domains?
  1053. How long have you been working with dentists?
  1054. What does my staff and I need to do?
  1055. How long will it take to get my website and marketing up and running?
  1056. I’m not sure I’ll look good on camera, what are my options?
  1057. What do you consider “successful”?
  1058. What guarantee do you offer with your products, books and dvd’s?
  1059. How much do you cost? Can I afford you?
  1060. What do you do for dentists that’s different than everyone else?
  1061. Do you do websites? SEO? Embedded videos? Do you do it all in an integrated fashion?
  1062. How do you target only the patients I want?
  1063. What kind of patients will you help me find?
  1064. If I start working with you, will you work with my competitor down the road too?
  1065. I am a dentist so why would I need a website?
  1066. Why did my old website stopped working suddenly?
  1067. Why did my old website stop working suddenly?
  1068. Does Your Dental Website Attract The Patients YOU Want™?
  1069. Does Your Dental Website Attract The Patients YOU Want™?
  1070. Video Makes Your Dental Website 53x More Likely to Rank #1
  1071. The Dentists’ Strategy Guide to Video Marketing Book – 2013 Offer
  1072. Download The Dental Website Audit
  1073. Episode 053: The One About Exploding Your Mailing List with a 3 Step Opt-in
  1074. Episode 052: The One About the Mirror Effect
  1075. Episode 051: The One About Your Patients Self-Diagnosing Their Own Mouths
  1076. Episode 050: The One About Your Patients Falling Through The Cracks In Your Dental Marketing
  1077. Episode 049: The One On The 4 (or 5) Costly Bloopers To Avoid With Your Next Dental Website
  1078. Episode 048: The One About The *2013* Dominating The Web With Video Book
  1079. Episode 047: The One About The Elite Marketing Program
  1080. Episode 046: The One About How Marketing Has Changed Since 1907 (…Or Has It?)
  1081. Episode 045: The One that Explains Why 30% of Dentists Get 70% of the Patients
  1082. Episode 044: The One About Marketing Tools vs. Marketing Solutions (Part 1)
  1083. Episode 043: The One About Using Plastic Mailers to Turbocharge Your Directmail Campaign
  1084. Episode 042: The One About How to Brand Yourself The Celebrity Dentist
  1085. Episode 041: The One About Google’s Penalties for Over-Optimizing Your Website
  1086. Episode 040: The One About Entering The Conversation Already Going on in Your Patient’s Head
  1087. Dr. Russell Roderick – Phoenix, AZ Implant Dentist Dental Website Swift Kick! Critique
  1088. Episode 039: The One About the Maturity of Your Patients Searching
  1089. Episode 038: The One About Facebook vs. Google AdWords PPC Ads
  1090. Episode 037: The One About The Dental Consumer’s IQ
  1091. Episode 036: The One About The WRONG Video On Your Website
  1092. Episode 035: The One About the Pitfalls of Your Website Hosting
  1093. Episode 034: The One About How Google Fools You
  1094. Episode 033: The One About Google’s Blender
  1095. Episode 032: The One About the Keywords that Generate Phone Calls
  1096. Episode 031: The One About Dominating Google to Crush Your Competition
  1097. Episode 030: The One About Dominating Google to Protect Your Eggs
  1098. Episode 029: The One About Automating Your Patient Followup
  1099. Episode 028: The One About the Language Your Patients Speak
  1100. Episode 027: The One that Questions Who YOU Are Attracting
  1101. Episode 026: The One About the Cost of Doing Nothing
  1102. Episode 025: The One About Mass Deletion of Your Emails
  1103. Episode 024: The One About Form -vs- Function
  1104. Dr. Rick Burch – Kansas City Smile Doc
  1105. Episode 023: The One About Using Infusionsoft
  1106. Episode 022: The One About How to Make Money with Facebook
  1107. Episode 021: The One About Polishing Turds
  1108. Episode 020: The One About Why Your Prospects Opt-Out
  1109. Episode 019: How to Have Video on Your Dental Website and Still Go Broke
  1110. Episode 018: The One About Building Your Tribe and NOT Acting 19
  1111. Episode 017: The One About Systems, Systems, Systems
  1112. Episode 016: The One About Marketing Firms & Their Contracts
  1113. Episode 015: The One About Putting Your Print Ads on Steroids
  1114. Episode 014: The One About Free Offers vs. Free Services
  1115. Episode 013: The One About Dental SEO Reports
  1116. Colin Replies to Dr. Howard Farran – Dental Website Review of Dr. Michael Gibbons, Scottsdale, AZ
  1117. Dr. Michelle Haynes in Highlands Ranch, Colorado – Dental Website Marketing Plan
  1118. Dr. Bob Matiasevich’s Dental Website Facelift Plan
  1119. Dr. Preeti Singh’s Dental Web Marketing Review
  1120. Dr. Stuart Chang Dental Website Review
  1121. Dr. Donald Cleland’s Dental Website Swift Kick! Review
  1122. Dr. Farzad Hassani’s Dental Website Review & Marketing Plan
  1123. Dr. Jim Dores Dental Website "Swift Kick!" Review
  1124. Dr. Guy Nash Dental Website Review
  1125. Dr. Alan Jurim – Jurim Dental Group – Dental Web Marketing Plan
  1126. Dr. Melissa Miller in Colorado – Dental Website Review
  1127. Dr. Gary Michaelson’s Dental Web Marketing Review & Plan
  1128. Dr. John McAllister’s Dental Web Marketing Plan
  1129. Dr. Glenn Vo’s Dental Web Marketing Plan
  1130. "Our Biggest Referral Source is the Internet"
  1131. Dr. John Argeros Interviewed on Dental Web Marketing
  1132. Dr. David Dinsmore Talks About His Marketing Options
  1133. Why Dr. Klein Needed a Dental Web Marketing Firm
  1134. Dr. Michael "Yar" Zuk Talks About Hooking Up With SmartBox
  1135. Google AdWords: One Way to Lose $12,329.45
  1136. Dr. Tom Bender’s Dental Website Review
  1137. Dr. Thomas Lambert’s Dental Website Review
  1138. Dr. Randall Jones’ Dental Website Review
  1139. Episode 012: The One About Designing Your Dental Website’s Sales Funnel
  1140. Dentists are spending more of their time doing more non-clinical "stuff" than ever before
  1141. Episode 011: The One About Automating Your Dental Marketing
  1142. Episode 010: The One About Marketing In All The Wrong Places
  1143. Dr. John Argeros’ Swift Kick! Dental Website & Marketing Critique
  1144. Dr. David Dinsmore’s Dental Website Review
  1145. Episode 009: The One About The Psychology of Your Dental Website
  1146. Dr. Mike Milligan: "What does it take to build the best dental websites?"
  1147. Episode 008: The One About Dental Marketing Vultures
  1148. Dr. Les Miller in Kansas – Swift Kick! Web Critique
  1149. Is Your Dental Website Failing?
  1150. Episode 007: "Woody Called Me A Liar!"
  1151. Episode 006: The One All About “SoLoMo”
  1152. Dr. Woody Oakes: Colin basically is a genius on all types of marketing and he has various products and dvd’s that dentists across the country are using.
  1153. Episode 005: The One About How “We Turn Dentists Into SuperHero’s”
  1154. Episode 004: The One About “Why Patients Buy (and Why They Don’t)”
  1155. Episode 003: The One That Debunks all the “Voodoo” Behind Dental Marketing
  1156. Episode 002: The One About “Why Just Doing Ads Isn’t Enough”
  1157. Episode 001: The One About “Dominating The Web With Video”
  1158. Dr. Randy Schmidt on SWM & Colin Receveur


Corporate Dentistry Specialty Clinics Are Targeting Your Revenue Play Now

Corporate Dentistry Specialty Clinics Are Targeting Your Revenue

Having trouble watching this video? Click here. Patient Attraction Episode 1086 Corporate dental practices pose a severe challenge for many general dental practices. With their economies of scale, a general corporate practice can undercut private dental practices on price and generally offer greater availability....
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Is Traditional Dental Marketing Dead? Play Now

Is Traditional Dental Marketing Dead?

Having trouble watching this video? Click here. Patient Attraction Episode 1088 As a group, dentists aren’t early adopters of innovations in marketing. There’s wisdom in that. Not everything that’s held out to be the latest and greatest turns out to be even adequate, much less...
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When Dentists Are Tired of It All Play Now

When Dentists Are Tired of It All

Having trouble watching this video? Click here. Patient Attraction Episode 1085 Dentistry is a helping profession. It’s probably one of the areas of medicine where people’s thanks are heard most often. That’s because dentists can directly and quickly make a difference. Dentists intervene to...
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Dentists Shouldn’t Have to Sell Their Case Solutions Play Now

Dentists Shouldn’t Have to Sell Their Case Solutions

Having trouble watching this video? Click here. Patient Attraction Episode 1084 I’m the son of a very successful dentist in the greater Louisville, Kentucky, area. I also happen to know thousands of dentists. And one thing I’ve learned is that almost all dentists hate...
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How Will Your Dental Practice Make the Leap? Play Now

How Will Your Dental Practice Make the Leap?

Having trouble watching this video? Click here. Patient Attraction Episode 1082 There are a lot of milestones in life – birthdays, anniversaries, promotions, retirement. There are only a few milestones in dentistry, and one major milestone is reaching the million-dollar mark in collections. While...
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Dental Practices Are Beset from All Sides Play Now

Dental Practices Are Beset from All Sides

Having trouble watching this video? Click here. Patient Attraction Episode 1081 Sometimes, hostile forces can sneak up on your dental practice. That’s been going on for some time – three enormous forces are already impacting your collections, your new patient funnel, and your bottom...
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Treadmill Dentistry Causes Your Bank Account to Lose Weight Play Now

Treadmill Dentistry Causes Your Bank Account to Lose Weight

Having trouble watching this video? Click here. Patient Attraction Episode 1080 Are your days in your dental practice filled with an unending stream of low-value and not very interesting cases? If so, welcome to the joyless world of treadmill dentistry. This might not be...
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Are You Monitoring the Top 3 Dental Marketing Metrics? Play Now

Are You Monitoring the Top 3 Dental Marketing Metrics?

Having trouble watching this video? Click here. Patient Attraction Episode 1079 Dentists are trained as clinicians, not as marketers. And yet, many dentists still take a hands-on approach with their marketing. That’s not necessarily a good thing. Too often, a trial-and-error approach is nothing...
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3 Mistakes That Can Sink Dentists’ Retirement Ship Play Now

3 Mistakes That Can Sink Dentists’ Retirement Ship

Having trouble watching this video? Click here. Patient Attraction Episode 1078 Dentistry can be a very repetitive business. Like any business where day-to-day operations are pretty much the same, dentists can let their guards down when it comes to paying attention to warning signs....
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Your Dental Practice’s New Patient Base Is at Risk Play Now

Your Dental Practice’s New Patient Base Is at Risk

Having trouble watching this video? Click here. Patient Attraction Episode 1077 Your dental practice is as strong as its foundation. I’m not talking about your physical plant, but rather about the quantity and quality of the new patients in your sales funnel. There are...
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Why You’ve Lost Your Love of Dentistry Play Now

Why You’ve Lost Your Love of Dentistry

Having trouble watching this video? Click here.   Patient Attraction Episode 1076   Dentistry is widely regarded as one of the very best professions in the United States, but I know a lot of dentists who wouldn’t agree with that. Oh, they would have if they’d...
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Why You’ve Lost Your Love of Dentistry Play Now

Why You’ve Lost Your Love of Dentistry

Having trouble watching this video? Click here. Patient Attraction Episode 1076 Dentistry is widely regarded as one of the very best professions in the United States, but I know a lot of dentists who wouldn’t agree with that. Oh, they would have if they’d...
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Dentistry Is at War and May Lose Play Now

Dentistry Is at War and May Lose

Having trouble watching this video? Click here. Patient Attraction Episode 1075 Storm clouds are gathering on the horizon for dentistry, and not enough dentists have noticed. Four incredibly strong forces are in play that will combine to cause a dental armageddon, the likes of...
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Overwhelmed By Doing Your Own Dental Marketing? Play Now

Overwhelmed By Doing Your Own Dental Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 1074 As a small business owner who knows thousands of dentists, I have sound experience backing up this statement: dentists shouldn’t do their own marketing. I’m not saying that they can’t, but it’s the...
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Is Your Dental Practice Poised to Expand But Can’t? Play Now

Is Your Dental Practice Poised to Expand But Can’t?

Having trouble watching this video? Click here. Patient Attraction Episode 1073 Successful dentists who are also entrepreneurs often aren’t satisfied to run just one practice. But creating the demand for dental services in two practices can often present an overwhelming challenge to busy dentists....
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Why Your Dental Practice Isn’t Growing Play Now

Why Your Dental Practice Isn’t Growing

Having trouble watching this video? Click here. Patient Attraction Episode 1072 For most dentists, their practices are vehicles to a good life and a comfortable retirement. At least, that’s how it should be. But in today’s hypercompetitive environment, if you’re not growing, you’re losing...
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Why Aren’t Your Dental Patients Making an Effort for You? Play Now

Why Aren’t Your Dental Patients Making an Effort for You?

Having trouble watching this video? Click here. Patient Attraction Episode 1071 You might not believe this, but there are many dental prospects who will go the extra mile to see the dentist they want. That’s probably the opposite of your experience. Usually, it’s the...
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Why Aren’t Your Dental Patients Making an Effort for You? Play Now

Why Aren’t Your Dental Patients Making an Effort for You?

Why Aren’t Your Dental Patients Making an Effort for You? Having trouble watching this video? Click here. Patient Attraction Episode 1071 You might not believe this, but there are many dental prospects who will go the extra mile to see the dentist they want. That’s probably the opposite of your experience. Usually,...
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You’re Losing Dental Prospects Play Now

You’re Losing Dental Prospects

You’re Losing Dental Prospects Having trouble watching this video? Click here. Patient Attraction Episode 1070 You could be getting more new dental patients, but you’re not for one simple reason. The people you market to don’t have a reason to choose you over any other dentist. That sounds harsh, but it’s true....
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You’re Losing Dental Prospects Play Now

You’re Losing Dental Prospects

Having trouble watching this video? Click here. Patient Attraction Episode 1070 You could be getting more new dental patients, but you’re not for one simple reason. The people you market to don’t have a reason to choose you over any other dentist. That sounds...
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Your Dental Practice Is Bleeding Money Play Now

Your Dental Practice Is Bleeding Money

Your Dental Practice Is Bleeding Money Having trouble watching this video? Click here. Patient Attraction Episode 1069 A lot of dentists complain that their marketing isn’t bringing in enough new patients. The reality is that their marketing may be working, but those new patients aren’t making it into the practice’s dental chairs....
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Your Dental Practice Is Bleeding Money Play Now

Your Dental Practice Is Bleeding Money

Having trouble watching this video? Click here. Patient Attraction Episode 1069 A lot of dentists complain that their marketing isn’t bringing in enough new patients. The reality is that their marketing may be working, but those new patients aren’t making it into the practice’s...
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Are You Scraping the Bottom of the Dental Prospect Barrel? Play Now

Are You Scraping the Bottom of the Dental Prospect Barrel?

Are You Scraping the Bottom of the Dental Prospect Barrel? Having trouble watching this video? Click here. Patient Attraction Episode 1068 I’ve talked with a lot of dentists whose practices were in financial trouble. What I found, almost without exception, is that these were good dentists. They had good training, good hands,...
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Are You Scraping the Bottom of the Dental Prospect Barrel? Play Now

Are You Scraping the Bottom of the Dental Prospect Barrel?

Having trouble watching this video? Click here. Patient Attraction Episode 1068 I’ve talked with a lot of dentists whose practices were in financial trouble. What I found, almost without exception, is that these were good dentists. They had good training, good hands, and good...
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Will Your Back Survive Dentistry? Play Now

Will Your Back Survive Dentistry?

Will Your Back Survive Dentistry? Having trouble watching this video? Click here. Patient Attraction Episode 1067 It’s something that dentists don’t talk about much with non-dentists. Dentistry isn’t good for dentists’ backs or necks. If you do a search for “dentists back pain,” you’ll see...
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Will Your Back Survive Dentistry? Play Now

Will Your Back Survive Dentistry?

Will Your Back Survive Dentistry? Having trouble watching this video? Click here. Patient Attraction Episode 1067 It’s something that dentists don’t talk about much with non-dentists. Dentistry isn’t good for dentists’ backs or necks. If you do a search for “dentists back pain,” you’ll see listing after listing about how to minimize...
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When Your Dental Practice Won’t Fund Your Retirement Play Now

When Your Dental Practice Won’t Fund Your Retirement

Having trouble watching this video? Click here. Patient Attraction Episode 1066 If you’re a dentist who’s been in practice for many years, you’ve probably made some provision for your retirement. Many dentists include the sale value of their practices in their retirement...
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When Your Dental Practice Won’t Fund Your Retirement Play Now

When Your Dental Practice Won’t Fund Your Retirement

When Your Dental Practice Won’t Fund Your Retirement Having trouble watching this video? Click here. Patient Attraction Episode 1066 If you’re a dentist who’s been in practice for many years, you’ve probably made some provision for your retirement. Many dentists include the sale value of their practices in their retirement plans. That doesn’t...
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How Low Can Your Dental Practice Afford to Go? Play Now

How Low Can Your Dental Practice Afford to Go?

Having trouble watching this video? Click here. Patient Attraction Episode 1065 Most skydivers will tell you that free-falling is an awesome feeling. But skydivers have parachutes to help them land safely. The problem with falling without a chute is that you always...
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How Low Can Your Dental Practice Afford to Go? Play Now

How Low Can Your Dental Practice Afford to Go?

How Low Can Your Dental Practice Afford to Go? Having trouble watching this video? Click here. Patient Attraction Episode 1065 Most skydivers will tell you that free-falling is an awesome feeling. But skydivers have parachutes to help them land safely. The problem with falling without a chute is that you always hit...
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Why You’re Getting Less From Your Dental Marketing Play Now

Why You’re Getting Less From Your Dental Marketing

Why You’re Getting Less From Your Dental Marketing Having trouble watching this video? Click here. Patient Attraction Episode 1064 Dentists as a rule spend a fair amount of money marketing their practices. There’s no hard-and-fast rule, of course, but a good average would probably be 3 to 4 thousand dollars a month....
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What Kind of Freedom Is Most Important to Dentists? Play Now

What Kind of Freedom Is Most Important to Dentists?

What Kind of Freedom Is Most Important to Dentists? Having trouble watching this video? Click here. Patient Attraction Episode 1063 Happy 4th of July to everyone! This is the holiday where we gather to celebrate our independence, and to eat too much and shoot off loads of fireworks. Our forefathers paid a...
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What Kind of Freedom Is Most Important to Dentists? Play Now

What Kind of Freedom Is Most Important to Dentists?

What Kind of Freedom Is Most Important to Dentists? Having trouble watching this video? Click here. Patient Attraction Episode 1063 Happy 4th of July to everyone! This is the holiday where we gather to celebrate our independence, and to eat too much and shoot off...
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Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla Play Now

Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla

Having trouble watching this video? Click here. Patient Attraction Episode 1062 You know the old joke: Where does an 800-pound gorilla sit? Anywhere he wants. When it comes to the heavyweights of the dental industry, corporate chains are at the top of...
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Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla Play Now

Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla

Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla Having trouble watching this video? Click here. Patient Attraction Episode 1062 You know the old joke: Where does an 800-pound gorilla sit? Anywhere he wants. When it comes to the heavyweights of the dental industry, corporate chains are at the top of the food...
Read more »
What Will the Next Recession Do To Your Dental Practice? Play Now

What Will the Next Recession Do To Your Dental Practice?

Having trouble watching this video? Click here. Patient Attraction Episode 1061 There are reasons to be concerned about the economy – particularly when it comes to the profession of dentistry. Now, you might think everything’s looking good for the economy, but here’s a not-so-fun fact: On average, economic...
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What Will the Next Recession Do To Your Dental Practice? Play Now

What Will the Next Recession Do To Your Dental Practice?

Having trouble watching this video? Click here. Patient Attraction Episode 1061 There are reasons to be concerned about the economy – particularly when it comes to the profession of dentistry. Now, you might think everything’s looking good for the economy, but here’s a not-so-fun...
Read more »
By-the-Numbers Dental Marketing Rocks – Does Yours? Play Now

By-the-Numbers Dental Marketing Rocks – Does Yours?

Having trouble watching this video? Click here. Patient Attraction Episode 1060 I know thousands of dentists, and I know that too many of them have no idea what parts of their marketing are bringing in new patients. Even worse, too many of them don’t know what their marketing return...
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Is Dentistry a Game for the Young? Play Now

Is Dentistry a Game for the Young?

Having trouble watching this video? Click here. Patient Attraction Episode 1059 I know thousands of dentists, and I have a good idea of what the arc of dentistry is like. I’ve seen young, enthusiastic dentists gradually wear down over time. Usually, that’s due to the unrewarding nature of...
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The Dental Marketing Race Is Heating Up Play Now

The Dental Marketing Race Is Heating Up

Having trouble watching this video? Click here. Patient Attraction Episode 1058 If you feel like you’re in a race to get more new dental patients, you’re right. Dentistry is becoming hypercompetitive, and there’s little value in placing anywhere except first in that race. If your patient attraction efforts...
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Is Your Dental Marketing Out of Control? Play Now

Is Your Dental Marketing Out of Control?

Having trouble watching this video? Click here. Patient Attraction Episode 1057 This isn’t your father’s dentistry, and it’s not your father’s dental marketing, either. For people who aren’t trained in marketing, there’s a bewildering sea of unfamiliar terms and practices. It’s harder than ever before for dentists to...
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Why Aren’t You the Dentist Who Walks on Water? Play Now

Why Aren’t You the Dentist Who Walks on Water?

Having trouble watching this video? Click here. Patient Attraction Episode 1056 It can be really aggravating to suffer through 4 long years of dental school only to realize that you’re just another dentist to your prospects. But the odds are good that you have your marketing to blame for...
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Why Dental Prospects Don’t Know Your Name Play Now

Why Dental Prospects Don’t Know Your Name

Having trouble watching this video? Click here. Patient Attraction Episode 1055 Having empty chairs is one of the worst things that can happen to a dental practice. It’s demoralizing for everyone in the practice. Even worse, that attitude will be conveyed to the patients you do have. If...
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Haunted By Your Dental Decisions? Play Now

Haunted By Your Dental Decisions?

Having trouble watching this video? Click here. Patient Attraction Episode 1054 If you’ve been in practice more than 10 years, you’ve had to radically change your approach to dental marketing. Forget the idea of getting patients through the Yellow Pages. Today’s marketing is focused on the online experience....
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Are You Stuck in the Dental Quicksand? Play Now

Are You Stuck in the Dental Quicksand?

Having trouble watching this video? Click here. Patient Attraction Episode 1053 Like all industries, dentistry has a business cycle. And within that industry, individual practices also have cycles. If your practice used to be making money hand over fist, but now you’re just coasting along, that’s not good....
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Will You Spend Your Life Bent Over a Dental Chair? Play Now

Will You Spend Your Life Bent Over a Dental Chair?

Having trouble watching this video? Click here. Patient Attraction Episode 1052 People get into dentistry because they love helping other people and want to make a lot of money while doing it. But after a number of years as a practicing dentist, some of the shine can wear off...
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Why Your Dental Practice Is Treading Water Play Now

Why Your Dental Practice Is Treading Water

Having trouble watching this video? Click here. Patient Attraction Episode 1051 If your dental practice’s growth curve looks more like a flat line, you’re actually losing ground. New dental patients are out there, but someone else is getting them. Better dental patients are out there, but they’re not...
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Dental Retirement: Dream or Nightmare? Play Now

Dental Retirement: Dream or Nightmare?

Having trouble watching this video? Click here. Patient Attraction Episode 1050 Retirement is looming for a lot of baby boomer dentists. If you’re one of them, you don’t have a lot of time to make sure you can spend retirement the way you’ve always dreamed about. After the...
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“Do-It-Yourself” Dental Marketing Is for Dolts Play Now

“Do-It-Yourself” Dental Marketing Is for Dolts

Having trouble watching this video? Click here. Patient Attraction Episode 1049 Unless you put yourself through dental school by working as a plumber’s apprentice, fixing your own leaks is a waste of your time and talents. There’s a lesson here for dentists, because too many try to do...
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Whatever Happened to Quality Dental Patients? Play Now

Whatever Happened to Quality Dental Patients?

Having trouble watching this video? Click here. Patient Attraction Episode 1048 Everyone needs and deserves quality dental care. But have you ever thought that dentists deserve quality dental patients? I’m not talking about personalities, although having nice patients is a definite plus. But if you’re getting mostly bottom-of-the-barrel...
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The Last Daily Patient Attraction Podcast Play Now

The Last Daily Patient Attraction Podcast

Having trouble watching this video? Click here. Patient Attraction Episode 1046 - I’m Colin Receveur. - Thanks for watching the Patient Attraction Podcast™. - You’re watching episode number 1046. - That boggles my mind – I’ve recorded over 1000 of these informational podcasts. - I...
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Drip Email Dental Marketing Removes the Guesswork Play Now

Drip Email Dental Marketing Removes the Guesswork

Having trouble watching this video? Click here. Patient Attraction Episode 1045 If you’re not automating your dental web marketing such as email campaigns and newsletters, you’re working too hard for too little. I’ll be back after the break to tell you how to better your new patient numbers...
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What Your Dental Newsletter Says About You Play Now

What Your Dental Newsletter Says About You

Having trouble watching this video? Click here. Patient Attraction Episode 1044 Dental newsletters are a crucial element in attracting new dental patients. Some newsletters are effective and others are mostly an annoyance to your prospects and your patients. When we come back, I’ll tell you what makes a...
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Is Your Dental Practice Circling the Drain? Play Now

Is Your Dental Practice Circling the Drain?

Having trouble watching this video? Click here. Patient Attraction Episode 1047 If you’ve been in practice for a while, you’ve probably found that some things get easier. Getting new dental patients through the door and into your chairs probably isn’t one of those things. And if your new...
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Online Reviews Are the Lifeblood of Your Dental Practice Play Now

Online Reviews Are the Lifeblood of Your Dental Practice

Having trouble watching this video? Click here. Patient Attraction Episode 1043 It’s a connected world these days, and your new dental prospects are overwhelmingly beginning their search for a dentist online. After the break, I’ll tell you why managing your online reputation is crucial for the success of...
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Should Dentists Do Their Own Podcast Series? Play Now

Should Dentists Do Their Own Podcast Series?

Having trouble watching this video? Click here. Patient Attraction Episode 1042 Have you ever thought about doing your own dental patient-focused podcast series? There are arguments to be made for and against that idea. I’ll be back after the break to tell you what all is involved in...
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Facebook Ads Done Wrong are a Waste Play Now

Facebook Ads Done Wrong are a Waste

Having trouble watching this video? Click here. Patient Attraction Episode 1041 It’s no secret that the reach of posts on your dental Facebook page is poor and getting worse. In response, many dentists are opting for paid Facebook posts, but is that really the best use of your...
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You Need a Purpose-Built Dental Website Play Now

You Need a Purpose-Built Dental Website

Having trouble watching this video? Click here. Patient Attraction Episode 1040 If you’ve been in practice more than a few years, you know that your dental website needs to be updated and the content refreshed. But did you know that the very design of your website could be...
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Why Dentists Shouldn’t Write Their Books Play Now

Why Dentists Shouldn’t Write Their Books

Having trouble watching this video? Click here. Patient Attraction Episode 1039 Many people believe they have a book in them, but few people actually produce one. While there are many advantages for dentists in having a book with their name on it, writing your own book is a...
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Use Local Networking to Grow Your Dental Practice Play Now

Use Local Networking to Grow Your Dental Practice

Having trouble watching this video? Click here. Patient Attraction Episode 1038 How many non-dental medical providers do you know? How many do you know well enough to set up a referral system between your practice and theirs? If you’re not using local networking, you’re losing dental prospects that...
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How’s Your Dental Marketing ROI? Play Now

How’s Your Dental Marketing ROI?

Having trouble watching this video? Click here. Patient Attraction Episode 1037 The old saying “It takes money to make money” certainly applies to dentists. But when it comes to your marketing expenditures, you may be laying out a lot of cash and not getting enough in return. After...
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Colin’s New Book Is Coming! Play Now

Colin’s New Book Is Coming!

Having trouble watching this video? Click here. Patient Attraction Episode 1036 There’s a storm coming for dentistry that will be different and worse than any that has come before. Dentists who prepare for this dental apocalypse will survive and can even thrive. Those who don’t prepare will struggle...
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Do Your Dental Visit Metrics Measure Up? Play Now

Do Your Dental Visit Metrics Measure Up?

Having trouble watching this video? Click here. Patient Attraction Episode 1035 According to the ADA, the average male dentist’s practice saw about 79 patients a week in 2015. Female-owned practices saw about 69 patients weekly. How do your numbers compare? If you’re not getting the new dental patients...
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Dentists Can Use Influencer Marketing Play Now

Dentists Can Use Influencer Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 1034 Celebrity endorsements are a tried-and-true method of building sales. Relatively few dentists are on a first-name basis with Hollywood celebrities, but most dentists are likely to know influential people within their communities. That’s influencer marketing on a...
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Dentists Must Be Found on Voice Search Play Now

Dentists Must Be Found on Voice Search

Having trouble watching this video? Click here. Patient Attraction Episode 1033 The introduction of Siri, the first artificial intelligence personal assistant, was a game-changer for online search. Today, there are no fewer than 4 artificial assistants available to your dental prospects, and more are on the way. After...
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Dentists Should Watch the “Birdie” Play Now

Dentists Should Watch the “Birdie”

Having trouble watching this video? Click here. Patient Attraction Episode 1032 In my previous podcast, I talked about how dentists can create a strong brand on Instagram to attract more new dental patients. Today, I’ll talk about mining another hot...
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Is Instagram Instant Success for Dentists? Play Now

Is Instagram Instant Success for Dentists?

Having trouble watching this video? Click here. Patient Attraction Episode 1031 As of December 2016, Instagram had 600 million active users. That puts it in third place in social media after Facebook and Twitter. Not all of your dental prospects will be on Instagram, but many of them...
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Go Local with Your Dental SEO Play Now

Go Local with Your Dental SEO

Having trouble watching this video? Click here. Patient Attraction Episode 1030 All dentistry is local, and Google is personalizing search results to favor local results where that’s appropriate. Dentists who want to be found by their prospects need to take steps to ensure they place high in local...
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Dentists Should Practice “Hands-Off” Marketing Play Now

Dentists Should Practice “Hands-Off” Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 1029 If you’re a dentist who spends any significant amount of time overseeing your marketing, I’d encourage you to stop. With the productivity tools available today, it makes no sense for dentists to be hands-on with their marketing...
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Plug the Hole in Your Dental Marketing Play Now

Plug the Hole in Your Dental Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 1028 In yesterday’s podcast, I told you why most dentists are not appointing all the new patients their marketing brings them. Today, I’ll share the details of SmartBox’s dental practice-specific...
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Why Your New Dental Patients Are Vanishing Play Now

Why Your New Dental Patients Are Vanishing

Having trouble watching this video? Click here. Patient Attraction Episode 1027 There’s a tendency among dentists to mistake the marketing forest for the trees. There’s only one goal for all of your marketing, and it’s not getting clicks and likes. When we come back, I’ll tell what that...
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COMING SOON: COLIN’S NEW BOOK FOR DENTISTS! Play Now

COMING SOON: COLIN’S NEW BOOK FOR DENTISTS!

Having trouble watching this video? Click here. Patient Attraction Episode 1026 If you’re familiar with SmartBox Web Marketing, you know that we stay abreast of the latest trends that can impact dentists’ business. Right now, there’s a perfect storm of factors that spell trouble for dentistry that you...
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Dentists Need to Get Linked Play Now

Dentists Need to Get Linked

Having trouble watching this video? Click here. Patient Attraction Episode 1025 Google likes to play its cards close to the vest. No one outside Google really knows exactly what the ranking factors are for organic search. That doesn’t stop SEO specialists from making highly educated guesses based on...
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Google Gives Dentists a Second Chance Play Now

Google Gives Dentists a Second Chance

Having trouble watching this video? Click here. Patient Attraction Episode 1024 Google’s Answer Box is probably the most coveted electronic real estate on the planet. Google selects what it deems the best and most responsive answer to a searcher’s query, and that link and some content appear in...
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You Need 5-Star Dental Reviews Play Now

You Need 5-Star Dental Reviews

Having trouble watching this video? Click here. Patient Attraction Episode 1023 Online reviews are the new word-of-mouth advertising, and dentists should take notice. With so much competition for new dental patients, a handful of mediocre or worse reviews can leave you struggling to fill your chairs. When we come...
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Dentists’ Time-Wasters Play Now

Dentists’ Time-Wasters

Having trouble watching this video? Click here. Patient Attraction Episode 1022 Dentists have some very specific skill sets that they trained hard to master. Marketing is usually not one of them, but many dentists insist on handling their own marketing, with mixed results. For the vast majority of...
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Beware Dental Marketing Hype-ocracy Play Now

Beware Dental Marketing Hype-ocracy

Having trouble watching this video? Click here. Patient Attraction Episode 1021 I consider myself to be a tolerant person, but one thing that really bothers me is when dental marketing firms sell hype rather than documented results. It’s bad for dentists, and it does a disservice to this...
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Dentists Should Chew on This Play Now

Dentists Should Chew on This

Having trouble watching this video? Click here. Patient Attraction Episode 1020 Sometimes, the old sayings are true, and science finally confirms what our mothers have said for generations. But this latest finding has serious implications for the health of your dental patients. I’ll be back after the break...
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And the (Dental) Survey Says? Play Now

And the (Dental) Survey Says?

Having trouble watching this video? Click here. Patient Attraction Episode 1019 Your dental newsletters and blogs can serve you well in your efforts to attract new dental patients. If, that is, your prospects actually read them. You can guess what your prospects and patients want to read about,...
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Dentists Will Drown in “Me, Too” Play Now

Dentists Will Drown in “Me, Too”

Having trouble watching this video? Click here. Patient Attraction Episode 1018 The author John Brunner is credited with the phrase, “Let’s all be different, same as me.” In today’s ultra-competitive markets, the many dentists who follow traditional dental marketing “wisdom” will lose. To get your share and more...
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Stop Selling Your Dental Experience Play Now

Stop Selling Your Dental Experience

Having trouble watching this video? Click here. Patient Attraction Episode 1017 This might surprise you to learn, but having a lot of experience can actually work against your new dental patient recruitment efforts. Dentists are assumed to be competent these days, and greater experience isn’t necessarily a reason...
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Is Your Dental ROI in the Dumps? Play Now

Is Your Dental ROI in the Dumps?

Having trouble watching this video? Click here. Patient Attraction Episode 1016 It always amazes me how many dentists don’t accurately track their marketing ROI. It’s not always within their control; many dental marketing firms don’t provide the tools to figure out what you’re getting for your hard-earned dollars. I’ll...
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The Dental Marketing Free-for-All Play Now

The Dental Marketing Free-for-All

Having trouble watching this video? Click here. Patient Attraction Episode 1015 There’s a war going on out there. It’s a very polite war, for the most part, but it’s definitely a war – for the new dental patients in your market. It’s you against everybody else, and everybody...
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Yes, Dental Therapists Are Coming for You Play Now

Yes, Dental Therapists Are Coming for You

Having trouble watching this video? Click here. Patient Attraction Episode 1014 In 2016, I did a podcast about a coming threat to dentists’ incomes – mid-level dental therapists. According to a recent article, various states that have so-called “dental deserts”...
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Facebook Failure Tactics for Dentists Play Now

Facebook Failure Tactics for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 1013 Too many dentists insist on putting their worst foot forward when it comes to Facebook. Facebook marketing isn’t necessarily a loser for dentists, but you’ve got to know how Facebook works these days to make it...
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When Dentists Have More Bad Months Than Good Play Now

When Dentists Have More Bad Months Than Good

Having trouble watching this video? Click here. Patient Attraction Episode 1012 Businesses have ups and downs, and dentists are no exceptions. But if you find that you’re having more bad months than you are good months, look to your marketing first and to your phone answerers...
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Is Your Dental Website Ready for FREE Marketing Help? Play Now

Is Your Dental Website Ready for FREE Marketing Help?

Having trouble watching this video? Click here. Patient Attraction Episode 1011 The ADA announced last month that it’s taking steps to help dental patients connect with dentists in their markets. The new, updated “Find A Dentist” tool can be an excellent, no-cost marketing option for you … but...
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The One Mistake That Will Kill Your Dental Practice Play Now

The One Mistake That Will Kill Your Dental Practice

Having trouble watching this video? Click here. Patient Attraction Episode 1010 Dentists don’t spend 4 years in dental school to become marketers. That lack of familiarity with the principles of marketing can hurt them when they go into practice. After the break, I’ll tell you how you may...
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You Need Better Dental Patients Play Now

You Need Better Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 1009 - I’m Colin Receveur, founder and CEO of SmartBox Web Marketing. - You’re watching the Patient Attraction Podcast™. - A lot of dentists are all about creating a volume practice, seeing larger and larger numbers...
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The Great Dental Website Migration, Part 2 Play Now

The Great Dental Website Migration, Part 2

Having trouble watching this video? Click here. Patient Attraction Episode 1008 In yesterday’s podcast, I explained why SmartBox is migrating all of its dentists websites to HTTPS. Basically, it’s to ensure HIPAA compliance, avoid cyberattacks, and ensure website user privacy. After the break, I’ll run down some of...
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The Great Dental Website Migration, Part 1 Play Now

The Great Dental Website Migration, Part 1

Having trouble watching this video? Click here. Patient Attraction Episode 1007 Over the next several weeks, SmartBox Web Marketing will be moving all of its dentists’ sites from an HTTP version to an HTTPS version. If that sounds equally bewildering and scary, relax. I’ll be back after the...
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One-Horse Dental Marketing Won’t Get You to the Finish Line Play Now

One-Horse Dental Marketing Won’t Get You to the Finish Line

Having trouble watching this video? Click here. Patient Attraction Episode 1006 Dentists get bombarded with emails claiming to have the “magic bullet” answer to the problem of attracting new patients. If you take a close look at these emails, you’ll see some similarities that should throw up big...
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Is Social Media Advertising Now an Option for Dentists? Play Now

Is Social Media Advertising Now an Option for Dentists?

  Having trouble watching this video? Click here. Patient Attraction Episode 1005 Social media advertising has always been a hit-or-miss proposition for dentists. People don’t go on Facebook or Instagram looking for dentists, and measuring ROI is still an issue for some platforms. But with Facebook sharply restricting organic...
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Dentists Shouldn’t Give Up on Offline Marketing Play Now

Dentists Shouldn’t Give Up on Offline Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 1004 Even in today’s wired age, there’s still a role for offline dental marketing. The trick is to not rely too heavily on offline marketing to attract the patients that will help you grow your practice. I’ll be...
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Is Your Dental Newsletter Dying? Play Now

Is Your Dental Newsletter Dying?

Having trouble watching this video? Click here. Patient Attraction Episode 1003 Dental newsletters are a tried-and-true dental marketing tactic, but only if they’re done well. These days, your patients and prospects are spoiled for choice when it comes to dentists, and they expect more from a dental newsletter...
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The Black Hats Are Messing With Your Dental SEO … Again Play Now

The Black Hats Are Messing With Your Dental SEO … Again

Having trouble watching this video? Click here. Patient Attraction Episode 1002 Black hat SEO tactics are an old, if not exactly honored, tradition in internet marketing. The black hats have taken several hits since Google wised up to their underhanded tactics. Now, it looks like they may have...
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Lies Your Dental Prospects Tell Themselves Play Now

Lies Your Dental Prospects Tell Themselves

Having trouble watching this video? Click here. Patient Attraction Episode 1001 I’m the son of a very successful dentist, so I have a pretty good idea of how often dental patients lie to themselves about oral hygiene. But there’s one lie that impacts you and your success far...
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A “Millennium” of Dental Marketing Podcasts Play Now

A “Millennium” of Dental Marketing Podcasts

Having trouble watching this video? Click here. Patient Attraction Episode 1000 It’s been a wild ride since I began doing these podcasts several years ago. Stay tuned – after the break, I’ll examine how dental marketing has changed in the last 3 years and what dentists need to...
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Does Delta Dental’s Move Signify a Trend? Play Now

Does Delta Dental’s Move Signify a Trend?

Having trouble watching this video? Click here. Patient Attraction Episode 999 Delta Dental is already one of the 800-pound gorillas of dental insurance. Now, it looks as if that gorilla has decided to sit on Massachusetts. This may be a one-off occurrence, or it could signify a trend...
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Is Your Dental Practice Recession-Proof? Play Now

Is Your Dental Practice Recession-Proof?

Having trouble watching this video? Click here. Patient Attraction Episode 998 The jury is still out on what impact the new administration and the Republican-controlled Congress will have on the U.S. economy. One thing is certain – dentists will have to be ready for anything. When we come...
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Why Aren’t You “Luring” Your Dental Prospects? Play Now

Why Aren’t You “Luring” Your Dental Prospects?

Having trouble watching this video? Click here. Patient Attraction Episode 997 Most of the dental prospects who visit your website aren’t ready to choose you to solve their dental issues. But there’s a proven way to “lure” them into a relationship you can nurture until they are ready....
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Does Your Dental Website Measure Up to Mobile Search? Play Now

Does Your Dental Website Measure Up to Mobile Search?

Having trouble watching this video? Click here. Patient Attraction Episode 996 There’s a crucial difference between people who search for a dentist on a mobile device and those who search on a desktop computer. I’ll be back after the break to tell you what that difference is and...
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Guaranteed Dental Marketing Results? Play Now

Guaranteed Dental Marketing Results?

Having trouble watching this video? Click here. Patient Attraction Episode 995 A lot of dental marketing firms promise you the moon but deliver far less. Usually, your only course of action is to fire them and go with another firm. After the break, I’ll be back...
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Dentists Have a Crack in Their System Play Now

Dentists Have a Crack in Their System

Having trouble watching this video? Click here. Patient Attraction Episode 994 The best marketing in the world won’t get you the new dental patients you need if your phone answerers are letting prospects drop through the cracks. After the break, I’ll be back to tell you the single...
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Keep Up with Your Online Dental Content Play Now

Keep Up with Your Online Dental Content

Having trouble watching this video? Click here. Patient Attraction Episode 993 Relevant and expert online dental content is a crucial component of an integrated dental marketing strategy. Producing that content and keeping it current, though, is a major time suck for dentists. Stay tuned – I’ll...
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Will Your Dental Videos Be Competitive in 2017? Play Now

Will Your Dental Videos Be Competitive in 2017?

Having trouble watching this video? Click here. Patient Attraction Episode 992 One of the marketing predictions for 2017 that’s making the rounds is that video will be bigger than ever. That’s good news and bad news for dentists. After the break, I’ll be back to tell you what...
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Dedicated Dental Phone Apps Aren’t Worth It Play Now

Dedicated Dental Phone Apps Aren’t Worth It

Having trouble watching this video? Click here. Patient Attraction Episode 991 The world of mobile apps is exploding. Every day seems to bring one or more new, “must-have” apps for your phone. Dentists should be wary about jumping on the app bandwagon. When we come back, I’ll tell...
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Dentists Who Don’t Play “Capture the Lead” Will Fail Play Now

Dentists Who Don’t Play “Capture the Lead” Will Fail

Having trouble watching this video? Click here. Patient Attraction Episode 990 Following on yesterday’s podcast, episode 989, there’s another thing that dentists absolutely must do for success with their email marketing campaigns. When we come back, I’ll tell you why capturing leads is essential if you hope to...
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Will You Pass the Great Dental Email Test of 2017? Play Now

Will You Pass the Great Dental Email Test of 2017?

Having trouble watching this video? Click here. Patient Attraction Episode 989 Dental email campaigns are excellent ways to stay in front of your prospects until they’re ready to choose you. But with competition increasing, your practice runs the risk of becoming just another annoying emailer in your prospects’...
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Dental Social Media Marketing Competition Heats Up Play Now

Dental Social Media Marketing Competition Heats Up

Having trouble watching this video? Click here. Patient Attraction Episode 988 Facebook is still the unquestioned king of social media. But due to Facebook’s algorithm priorities, dentists who want their Facebook paid ads to be seen will have to step up their game. I’ll be back after the...
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Why Dentists Must AMP Their Web Pages Play Now

Why Dentists Must AMP Their Web Pages

Having trouble watching this video? Click here. Patient Attraction Episode 987 Google still rules when it comes to online search – in fact, now more than ever. That’s why Google’s move toward Accelerated Mobile Pages – AMP – is something dentists should pay much attention to. When we...
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Will AMP Change Dentists’ Mobile Marketing? Play Now

Will AMP Change Dentists’ Mobile Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 986 The internet is a rapidly evolving landscape, and Google is one of the main drivers of that evolution. AMP, or Accelerated Mobile Pages, is Google’s latest wrinkle in getting your dental website in front of mobile device...
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Your Dental Marketing Must Grow “Legs” Play Now

Your Dental Marketing Must Grow “Legs”

Having trouble watching this video? Click here. Patient Attraction Episode 985 Google is moving toward “mobile first” search engine page results, a change that is bound to catch some dentists unprepared. After the break, I’ll tell you why mobile rules and what you need to do to prosper....
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Anxious Dental Patients May Have Good Reason Play Now

Anxious Dental Patients May Have Good Reason

Having trouble watching this video? Click here. Patient Attraction Episode 984 A study released last year demonstrated a genetic basis as one underlying cause of dental patients’ fear and anxiety. Savvy dentists will take note of this research and use it to attract more dental patients. I’ll be...
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Why Is Your Dental Marketing Not Working? Play Now

Why Is Your Dental Marketing Not Working?

Having trouble watching this video? Click here. Patient Attraction Episode 984 I know a lot of dentists. In fact, SmartBox Web Marketing works with over 550 dentists on three continents to help them get more patients, more profits, and more freedom. I’ve learned the...
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Don’t Be Content With Bad Dental Content Play Now

Don’t Be Content With Bad Dental Content

Having trouble watching this video? Click here. Patient Attraction Episode 983 Today’s internet marketing is all about content. For your online marketing to be effective, you have to be found on Google search, and Google favors really good content. The phrase, “Good content” doesn’t mean what you think...
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You Could Be KILLING Your Dental SEO Play Now

You Could Be KILLING Your Dental SEO

Having trouble watching this video? Click here. Patient Attraction Episode 982 Doing your own SEO is arguably a waste of your time and talents because it doesn’t make you any money. And the field is changing so quickly that it’s hard for non-specialists to keep up. Yesterday’s standard...
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What’s In YOUR Dental Chair? Play Now

What’s In YOUR Dental Chair?

Having trouble watching this video? Click here. Patient Attraction Episode 981 Every dentist needs new dental patients. But is your marketing getting you the right patients? You can spend a lot of your hard-earned dollars just to get low case value patients. After the...
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Why Are Dentists Ignoring “Experience” Innovation? Play Now

Why Are Dentists Ignoring “Experience” Innovation?

Having trouble watching this video? Click here. Patient Attraction Episode 980 Most dentists are quick to adopt advances in dental techniques and products. But the technical side of what you do is only one part of the equation. The experience your patients have when...
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When Your Dental Email Calls-to-Action Stifle Action Play Now

When Your Dental Email Calls-to-Action Stifle Action

Having trouble watching this video? Click here. Patient Attraction Episode 979 Every piece of your dental marketing should include a call to action, or CTA. Generally, that means asking the recipient to place a call or to click a link. But the world is smothered in “Click here”...
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Are You Afraid to Lose a Dental Patient? Play Now

Are You Afraid to Lose a Dental Patient?

Having trouble watching this video? Click here. Patient Attraction Episode 978 Dentists are justifiably proud of their skills and their ability to help solve patients’ dental problems. There are times, though, when that pride can get in the way of keeping the patients they should<span style="font-weight:...
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Your Major Dental Marketing Challenge Play Now

Your Major Dental Marketing Challenge

Having trouble watching this video? Click here. Patient Attraction Episode 977 Most dentists have been sold a bill of goods when it comes to their marketing. You’re promised things that are supposed to solve your problems for getting new patients. But your sole marketing...
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These Aren’t Your Father’s Dental Patients Play Now

These Aren’t Your Father’s Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 976 The internet has empowered consumers to a greater extent than ever before. That means the buying decision process is different, and unless dentists take pains to position themselves properly, dental prospects will choose someone else. Stay tuned...
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What’s YOUR Dental “Coin” Worth? Play Now

What’s YOUR Dental “Coin” Worth?

Having trouble watching this video? Click here. Patient Attraction Episode 975 If you think I’m flaunting my riches, you’re wrong. I brought in these pretty, shiny objects to make a point to dentists who are costing themselves money. And that point is that it doesn’t matter how brightly...
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The SmartBox $10K Guarantee Play Now

The SmartBox $10K Guarantee

Having trouble watching this video? Click here. Patient Attraction Episode 974 Does your current dental marketing firm offer guaranteed results? SmartBox Web Marketing does, and I’ll tell you how easy it is to get more and better patients, guaranteed when we come...
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Don’t Be the “Non-Disparagement” Dentist Play Now

Don’t Be the “Non-Disparagement” Dentist

Having trouble watching this video? Click here. Patient Attraction Episode 973 Online reviews are a fact of life these days, and research indicates that they’re just as powerful as a personal recommendation. Some businesses have tried to stifle negative reviews by including a non-disparagement clause in their terms...
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What Do You Really Get From Your Dental Marketing Firm? Play Now

What Do You Really Get From Your Dental Marketing Firm?

Having trouble watching this video? Click here. Patient Attraction Episode 972 Marketing companies as a group are long on promises and short on results. If you’re using a “big box” dental marketing firm, you’re in that “buyer beware” position. What you’re promised may not be what you’re getting....
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Should Dentists Trust Facebook? Play Now

Should Dentists Trust Facebook?

Having trouble watching this video? Click here. Patient Attraction Episode 971 Facebook has had to eat a lot of crow in the last six months or so thanks to an error in how it calculates and reports metrics on its site. The latest error probably won’t affect dentists....
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Stop Chasing, Start Nurturing Dental Prospects Play Now

Stop Chasing, Start Nurturing Dental Prospects

Having trouble watching this video? Click here. Patient Attraction Episode 970 Attracting the patients you want requires you to nurture your dental prospects until they’re willing to choose you. Your welcome letters for people who opt-in to receive something of value from you is a vital part of...
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Lack of Economic Recovery Threatens Dentists Play Now

Lack of Economic Recovery Threatens Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 969 In December 2016, Gallup released the results of a study of U.S. productivity and growth since the Great Recession of 2008. The results are anything but encouraging, and dentists who use traditional dental marketing approaches should take...
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Those @&%!# Online Dental Reviews! Play Now

Those @&%!# Online Dental Reviews!

Having trouble watching this video? Click here. Patient Attraction Episode 968 Online dental reviews have always been a mixed bag. Dentists have been forced to take the bad with the good. Now, though, the very bad reviews can draw a penalty from Google. I’ll be back to tell...
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Dentists’ Wallets Aren’t Getting Any Fatter Play Now

Dentists’ Wallets Aren’t Getting Any Fatter

Having trouble watching this video? Click here. Patient Attraction Episode 967 Dentists’ earnings hit their all-time high in 2005, and it’s been downhill ever since. A new report suggests that earnings may finally be plateauing. But dentists aren’t going to grow their practices on stagnant earnings. When we...
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The Game Has Changed for Dental Search Play Now

The Game Has Changed for Dental Search

Having trouble watching this video? Click here. Patient Attraction Episode 966 There was a time when keywords were the most important thing for getting a high search ranking. Several factors have changed the game, and dentists need to know how to focus their efforts to get found online....
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Do You Have ENOUGH Dental Website Opt-Ins? Play Now

Do You Have ENOUGH Dental Website Opt-Ins?

Having trouble watching this video? Click here. Patient Attraction Episode 965 Not every dental prospect who visits your website will be willing to book an appointment on the spot. Your site has to generate leads that you can target with your drip marketing until they’re ready to choose...
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What’s Missing from Your Dental Marketing? Play Now

What’s Missing from Your Dental Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 964 Too many dentists miss out on the opportunity to capitalize on events during the year. When we come back, I’ll tell you how to rock the upcoming spring break by focusing your dental marketing for maximum results....
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Will Google Continue to Matter to Dentists? Play Now

Will Google Continue to Matter to Dentists?

Having trouble watching this video? Click here. Patient Attraction Episode 963 Google search has been transformed in the last year by an emphasis on local results, a reallocation of paid ads to the results column, and the addition of the Knowledge Graph. Now, some people who specialize in...
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Dentists Should “Unhat” Play Now

Dentists Should “Unhat”

Having trouble watching this video? Click here. Patient Attraction Episode 962 There’s an old saying: “If your feet are cold, put on your hat.” The flip side of that idea is that if your brain is overheating, maybe you should take off your hat....
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Are You Driven By Dental Insurance? Play Now

Are You Driven By Dental Insurance?

Having trouble watching this video? Click here. Patient Attraction Episode 960 The ADA’s Health Policy Institute reported in November 2016 that the percentage of the population with dental insurance increased. That may sound like good news, and on one level it is, but it’s...
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Get More Dental Patients and Go Broke Play Now

Get More Dental Patients and Go Broke

Having trouble watching this video? Click here. Patient Attraction Episode 959 If you’re a “volume” dentist, my hat’s off to you. Seeing patient after low-case-value patient demands a lot of stamina. It also demands a lot of your staff. One thing you might think...
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Disjointed Dental Marketing Fails Play Now

Disjointed Dental Marketing Fails

Having trouble watching this video? Click here. Patient Attraction Episode 958 Consistency in dental marketing is absolutely essential to your success. Too many dentists try to be all things to all people. In the process, their marketing sends mixed or even contradictory messages,...
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Dental Checkups May Save Lives Play Now

Dental Checkups May Save Lives

Having trouble watching this video? Click here. Patient Attraction Episode 957 Dentists may not tend to associate pneumonia with their patients and dental prospects, but new research suggests that they should. The news is particularly important for elderly people. After the break, I’ll be...
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When Your Dental Website Betrays You Play Now

When Your Dental Website Betrays You

Having trouble watching this video? Click here. Patient Attraction Episode 956 Your dental website should be the linchpin of your marketing. Studies show that the vast majority of your prospects will visit your website before making a decision to choose you. That is, if...
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Are You Using These 5 Tips for Winning Dental Emails? Play Now

Are You Using These 5 Tips for Winning Dental Emails?

Having trouble watching this video? Click here. Patient Attraction Episode 955 Informational emails are an excellent way to stay in front of your dental prospects. Like anything else, there are limits to what dental emails should be asked to accomplish. When we come back,...
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Periodontal Disease: Do Patients Need the Straight “Dope”? Play Now

Periodontal Disease: Do Patients Need the Straight “Dope”?

Having trouble watching this video? Click here. Patient Attraction Episode 954 Being a dentist isn’t always easy. In addition to the day-to-day challenges, there’s the dilemma of sharing medical information that may make you unpopular with some of your patients and dental prospects. After...
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Where Is Dentistry Going? Play Now

Where Is Dentistry Going?

Having trouble watching this video? Click here. Patient Attraction Episode 953 It’s tough being someone who tries to predict the future of dentistry these days. After the last election, things are pretty much in the air. It’s hard to say exactly what changes we...
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Holiday Dental Patient Attraction Thoughts Play Now

Holiday Dental Patient Attraction Thoughts

Having trouble watching this video? Click here. Patient Attraction Episode 952 The end-of-year holidays are here, and for the dentists who watch our Patient Attraction Podcast™ series, let me say that I hope your holidays are filled with the warmth and love of family...
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Rescue Your Failing Dental Videos Play Now

Rescue Your Failing Dental Videos

Having trouble watching this video? Click here. Patient Attraction Episode 951 Well-produced dental videos are a powerful way to attract more prospects to your practice. But first, your prospects have to view your videos. If you’re not getting the reach you want...
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Fire Your Dental Marketing Firm! Play Now

Fire Your Dental Marketing Firm!

Having trouble watching this video? Click here. Patient Attraction Episode 950 When it comes to dental marketing, there’s only one metric that matters – the number of new patients in your chairs. If you’re not getting the number of new patients you need to...
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Are You Going to Be Trapped in Your Dental Practice? Play Now

Are You Going to Be Trapped in Your Dental Practice?

Having trouble watching this video? Click here. Patient Attraction Episode 949 Who’s going to buy your dental practice when you retire? And will anybody want to buy it at a price that will allow you to retire in comfort? These are important questions if...
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When Dentists Burn Out on Producing Content Play Now

When Dentists Burn Out on Producing Content

Having trouble watching this video? Click here. Patient Attraction Episode 948 Producing enough relevant and interesting content to feed to your dental prospects is something that every dentist struggles with. Fortunately, you don’t have to keep producing new content regularly when you can give...
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Dentists Who’d Rather Fight Than Switch Will Lose Play Now

Dentists Who’d Rather Fight Than Switch Will Lose

Having trouble watching this video? Click here. Patient Attraction Episode 947 There was a time when all a dentist had to do was hang out a sign, take out a Yellow Pages ad, and send out some postcards. Then came the dental marketing “pros,”...
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Lack of Live Video Could Cost You New Dental Patients Play Now

Lack of Live Video Could Cost You New Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 946 Video is the most immediate and compelling way to attract new dental patients. Live video, done right, is a powerful means of persuading your prospects that you are the only dentist...
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Do You KNOW What Your Dental Prospects WANT? Play Now

Do You KNOW What Your Dental Prospects WANT?

Having trouble watching this video? Click here. Patient Attraction Episode 945 If you’re not attracting the new dental patients your practice needs, maybe you don’t understand what those prospects are looking for. Dental marketing firms love to try to tell you what the patients...
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Why Dentists Should Take a Proactive Stance on Health Play Now

Why Dentists Should Take a Proactive Stance on Health

Having trouble watching this video? Click here. Patient Attraction Episode 944 The news continues to pour in that dental problems are related to a number of serious bodily illnesses. Dentists should be on the alert to new developments that relate lifestyle choices to problems...
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More Facebook Woes for Dentists Play Now

More Facebook Woes for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 943 In Patient Attraction Episode 925, I told you about Facebook’s errors in calculating the amount of time people spent watching paid ads. It turns out that wasn’t...
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Why Dentists Absolutely Must Go Mobile Play Now

Why Dentists Absolutely Must Go Mobile

Having trouble watching this video? Click here. Patient Attraction Episode 942 Google is going splitsville … sort of. In a few months, its document index will be divided in two: one index for desktop search and one index for mobile search. I’ll be back...
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Why Aren’t You a SmartBox Dentist? Play Now

Why Aren’t You a SmartBox Dentist?

Having trouble watching this video? Click here. Patient Attraction Episode 941 SmartBox dentists have a number of competitive advantages. For one, they’re enjoying the benefits of a proven, industry-leading Patient Attraction System™ that gets them more patients, more profits, and more freedom. Stay tuned....
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Sell Value, Not Dental Techniques Play Now

Sell Value, Not Dental Techniques

Having trouble watching this video? Click here. Patient Attraction Episode 940 You know what I’ve heard about you? That you’ve got the best hands in dentistry. Know what else I’ve heard about you? Your dental prospects don’t care. When we come back, I’ll tell...
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Seeing (and Hearing) Dental Patients Is Believing Play Now

Seeing (and Hearing) Dental Patients Is Believing

Having trouble watching this video? Click here. Patient Attraction Episode 939 If a picture’s worth a thousand words – and sometimes it is – how much is a moving picture with real people and sound worth? In Hollywood, it’s measured in the tens or...
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Dental Email Timing Is Everything Play Now

Dental Email Timing Is Everything

Having trouble watching this video? Click here. Patient Attraction Episode 938 To attract new dental patients, you have to stay in front of them until they’re ready to choose you. But how much contact, and how much content, is too little or too much?...
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Are You Missing Dental Patient Calls? Play Now

Are You Missing Dental Patient Calls?

Having trouble watching this video? Click here. Patient Attraction Episode 937 The only goal of your marketing is to put more and better dental patients in your chairs. But no matter how good your marketing might be, it counts for nothing if your staff...
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What’s Hot in Dental Marketing? Play Now

What’s Hot in Dental Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 936 If you’re the type of dentist who keeps looking for the next big thing in dental marketing, stop. Just stop. I’ll be back after the break to tell you why successful dentistry doesn’t...
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Corporate Dentistry: Should You Believe the Hype? Play Now

Corporate Dentistry: Should You Believe the Hype?

Having trouble watching this video? Click here. Patient Attraction Episode 935 In an April interview, Aspen Dental’s CEO, Bob Fontana, put out some strong statements concerning the corporation’s approach to clinical practice. In fact, those statements directly contradict findings from other sources. Who should...
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Are Seniors a Viable Dental Market? Play Now

Are Seniors a Viable Dental Market?

Having trouble watching this video? Click here. Patient Attraction Episode 934 Recent research from the ADA suggests that the incidence of untreated dental cavities in patients age 65-plus has increased since 2004. After the break, I’ll be back to tell you why seniors in...
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How Will Dentists Handle the Holidays? Play Now

How Will Dentists Handle the Holidays?

Having trouble watching this video? Click here. Patient Attraction Episode 933 No two dental markets are exactly the same, and no two markets respond exactly the same to the end-of-year holidays. How will you deal with your holiday rush, or lack of a rush?...
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What Penguin 40 Means for Dentists Play Now

What Penguin 4.0 Means for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 932 Google’s Penguin algorithm, version 4.0, rolled out this fall, and dentists should take note of what the changes mean for their online marketing. I’ll be back after the break to tell you more....
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Republican, Democrat, or Dentist, Let’s All Give Thanks Play Now

Republican, Democrat, or Dentist, Let’s All Give Thanks

Having trouble watching this video? Click here. Patient Attraction Episode 931 - Thanks for watching this Thanksgiving Day episode of the Patient Attraction Podcast™. - I’m Colin Receveur, and I’ll be quick today. - The 2016 election has been a campaign unlike...
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Dentists’ Excuses for Lack of Success Play Now

Dentists’ Excuses for Lack of Success

Having trouble watching this video? Click here. Patient Attraction Episode 930 SmartBox Web Marketing works with more than 550 dentists on three continents to help them attract more and better patients. I know a LOT of other dentists besides our clients. I’ve heard every...
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Dentists Must Go Mobile or Go Home Play Now

Dentists Must Go Mobile or Go Home

Having trouble watching this video? Click here. Patient Attraction Episode 929 Google announced in late August of this year that web pages that don’t meet its new, stricter mobile criteria will be downgraded in search results in 2017. That’s only one reason why dentists...
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Your Dental Competition Is Getting Younger Play Now

Your Dental Competition Is Getting Younger

Having trouble watching this video? Click here. Patient Attraction Episode 928 It turns out that 2015 was a pivotal year for dentistry in the United States, and hardly anyone noticed. After the break, I’ll tell why it doesn’t just feel like your competitors are...
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Why “Junk” Dentistry Matters to Your Bottom Line Play Now

Why “Junk” Dentistry Matters to Your Bottom Line

Having trouble watching this video? Click here. Patient Attraction Episode 927 In early October, the ADA issued a warning against some over-the-counter homeopathic agents. When we come back, I’ll tell you what that warning was about, and why combating “junk” dentistry can be good...
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And Now, Dentists and Colorectal Cancer Play Now

And Now, Dentists and Colorectal Cancer

Having trouble watching this video? Click here. Patient Attraction Episode 926 Dentists everywhere should be promoting the links between dental decay and infections and other health conditions. There’s a new finding that will strike home with a lot of your dental prospects. I’ll be...
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Facebook Does Dentists Dirty Play Now

Facebook Does Dentists Dirty

Having trouble watching this video? Click here. Patient Attraction Episode 925 The old saying that you get what you pay for doesn’t always hold true. In the case of dentists advertising on Facebook, it hasn’t been true for quite a while. Stay tuned –...
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Dare to Use Dental Videos Play Now

Dare to Use Dental Videos

Having trouble watching this video? Click here. Patient Attraction Episode 924 Dental videos can be more than one-off viewing experiences for your dental prospects. Used properly, they can begin and maintain a conversation between you and them while moving down your sales funnel. I’ll...
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Negotiating Your Dental Case Solution Play Now

Negotiating Your Dental Case Solution

Having trouble watching this video? Click here. Patient Attraction Episode 923 Most dentists think that their dental case solutions have to be sold to their patients. That’s not necessarily true. I’ll be back after the break to tell you why negotiation is often a...
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“No Sweat” Dental Marketing Play Now

“No Sweat” Dental Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 922 Does your dental marketing company offer guaranteed results? If you just laughed, I completely understand. There is one company that guarantees certain levels of new patient phone calls, and it just so happens...
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The Great Dental Insurance Squeeze Play Now

The Great Dental Insurance Squeeze

Having trouble watching this video? Click here. Patient Attraction Episode 921 A study released in July found that dentists’ incomes nationally declined by more than 20 percent between 2005 and 2014. In the same time period, dental insurance reimbursement rates nationally declined by 10.4 percent. The dental insurance...
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The 5 Scams of Dental Marketing Play Now

The 5 Scams of Dental Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 920 What is your dental marketing company doing for you? If they’re providing SEO services, pay-per-click services, and/or video for your website, you need to make sure that they’re looking at the big picture. If they’re not, you’re...
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When Your Dental Website Doesn’t Rock Play Now

When Your Dental Website Doesn’t Rock

Having trouble watching this video? Click here. Patient Attraction Episode 919 Dentists need to have a strong online presence these days to attract the patients they want. The most important part of your online presence is your website, but for way too many dentists, it’s the last thing...
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What Looms in Your Dental Practice’s Future? Play Now

What Looms in Your Dental Practice’s Future?

Having trouble watching this video? Click here. Patient Attraction Episode 918 Between the rise of corporate dentistry and being squeezed by insurance companies, the writing’s on the wall for a lot of dentists. How will you respond? After the break, I’ll tell you the single best way to...
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How Do You Do Dental Patient Video Testimonials? Play Now

How Do You Do Dental Patient Video Testimonials?

Having trouble watching this video? Click here. Patient Attraction Episode 917 Dental patient testimonials are very powerful in helping you attract patients to your practice – if they’re quality testimonials. Stay tuned. After the break, I’ll be back to tell you how to make your testimonial videos rock. -...
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Why Aren’t You the Dentist Who Wrote the Book? Play Now

Why Aren’t You the Dentist Who Wrote the Book?

Having trouble watching this video? Click here. Patient Attraction Episode 916 If you’ve been following this podcast series for any length of time, you know that it’s essential that you stand out from your competition in order to succeed. One of the ways that you can set yourself...
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Don’t Be the Blocked Dentist Play Now

Don’t Be the Blocked Dentist

Having trouble watching this video? Click here. Patient Attraction Episode 915 A recent study showed that half of the people surveyed already use an online ad blocker or plan to install one within 180 days. That’s bad news for many dentists. When we come back, I’ll tell you...
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Don’t Deluge Prospects with Dental Emails Play Now

Don’t Deluge Prospects with Dental Emails

Having trouble watching this video? Click here. Patient Attraction Episode 914 There’s a “Goldilocks” zone for your patient emails, and hitting it is crucial for your success. When we come back, I’ll tell you how to find that zone to get more new dental patients to book...
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Google Doesn’t Care About Dentists Play Now

Google Doesn’t Care About Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 913 Last September, the people who pay attention to search engine placement results were utterly convinced that Google had changed its algorithm for determining online ranking in a big way. Google denied it, however. After the break, I’ll...
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Don’t Make Your Dental Newsletter a Drag Play Now

Don’t Make Your Dental Newsletter a Drag

Having trouble watching this video? Click here. Patient Attraction Episode 912 Dental e-newsletters can be an effective part of your online content marketing. But too many dentists don’t strike the right balance in their newsletters to encourage prospects to learn more. When we come back, I’ll tell you...
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Turn Dental Prospects into Patients Play Now

Turn Dental Prospects into Patients

Having trouble watching this video? Click here. Patient Attraction Episode 911 No matter how good your dental marketing seems to be, the only thing that really counts is how many new patients you appoint. This “butts in chairs” metric is what far too many dental marketing firms don’t...
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Dentists Lack a Blueprint for Success Play Now

Dentists Lack a Blueprint for Success

Having trouble watching this video? Click here. Patient Attraction Episode 910 A lot of dentists don’t succeed because they take a “one-size-fits-all” approach to marketing to their patients. They advertise on price, discounts, and freebies. But all markets aren’t equal, and success requires an analysis of what the...
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The “Unused Dental Capacity” Dilemma Play Now

The “Unused Dental Capacity” Dilemma

Having trouble watching this video? Click here. Patient Attraction Episode 909 If you have open appointment slots, you have unused dental capacity. For many dentists, that presents a dilemma: You need more patients, but you can’t expand your marketing to get more patients without already having paying...
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The Danger of No Physician-Dentist Referral System? Play Now

The Danger of No Physician-Dentist Referral System?

Having trouble watching this video? Click here. Patient Attraction Episode 908 Physicians can be an excellent referral source of new patients, if you have solid relationships with them. Far too many dentists ignore the non-dental side of health care and lose out on the opportunities that referrals bring....
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Why Aren’t You the Science-Inspired Dentist? Play Now

Why Aren’t You the Science-Inspired Dentist?

Having trouble watching this video? Click here. Patient Attraction Episode 907 Your dental patients may not care about science, but they do care about their health.  Staying current on research into health issues that potentially affects your patients is a great way to stand out from your competition....
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Is All the Hype About Corporate Dentistry True? Play Now

Is All the Hype About Corporate Dentistry True?

The penetration of corporate dentistry into different markets in the U.S. is uneven. In fact, it may not have reached your market yet. Where corporate dentistry has reached, the effects are becoming clearer. An article published in May of this year described the growing impact of corporate...
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Don’t Drink the Dental Marketing “Kool-Aid” Play Now

Don’t Drink the Dental Marketing “Kool-Aid”

Having trouble watching this video? Click here. Patient Attraction Episode 906 If you’re not the “dentist with a difference” these days, you’re likely to get mostly bottom-of-the-financial-barrel, new dental patients. After we come back, I’ll tell you how to turn your practice into a magnet to attract...
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Dentists Beware: HIPAA Has Teeth Play Now

Dentists Beware: HIPAA Has Teeth

Having trouble watching this video? Click here. Patient Attraction Episode 905 What happens when a hospital ignores security vulnerabilities with its patient information? They wind up paying a lot of money, among other things. I’ll be back with the details and the implications for dentists, when we...
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The Danger of Pop-up Dental Schools Play Now

The Danger of Pop-up Dental Schools

Having trouble watching this video? Click here. Patient Attraction Episode 904 This could be the start of a trend that will leave you facing more competition than ever before. When we come back, I’ll tell you why new dental schools may begin popping up where you least...
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The Dental Case Selling Mistake You’re Making Play Now

The Dental Case Selling Mistake You’re Making

Having trouble watching this video? Click here. Patient Attraction Episode 903 Are you having trouble selling your dental case solutions? It may be because you’re focused on the wrong thing. After the break, I’ll be back to tell you how interviewing your patient in depth can be...
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Should Dentists Do School Programs? Play Now

Should Dentists Do School Programs?

Having trouble watching this video? Click here. Patient Attraction Episode 902 Many dentists shudder at the thought of doing school presentations and exams. However, they can be a significant source of good PR and revenue if they’re done right. I’ll be back after the break to...
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Does Your Current Dental Marketing Firm GUARANTEE Results? Play Now

Does Your Current Dental Marketing Firm GUARANTEE Results?

Having trouble watching this video? Click here. Patient Attraction Episode 901 You’re probably not getting a guarantee from your dental marketing firm, and there’s a good reason for that. After the break, I’ll tell why and how SmartBox Web Marketing provides its new and renewing...
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Your Dental Website Could Use a Checkup Play Now

Your Dental Website Could Use a Checkup

Having trouble watching this video? Click here. Patient Attraction Episode 900 Dr. Michael Abernathy, Owner and Founder of Summit Practice Solutions, has this to say about dentists’ websites: “Very few dental websites actually generate new patients.” When we come back, I’ll tell you why that’s true and...
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Your Dental Emails Have 5 Seconds or Less Play Now

Your Dental Emails Have 5 Seconds or Less

Having trouble watching this video? Click here. Patient Attraction Episode 899 Consider your email inbox. How many emails do you get in a day that are of absolutely no interest to you? Chances are that if you do open some of them, you can tell within 5...
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What Dental Marketing Numbers Matter? Play Now

What Dental Marketing Numbers Matter?

Having trouble watching this video? Click here. Patient Attraction Episode 898 There’s an enormous amount of information available about how your dental marketing is performing. Many marketing companies will point to various numbers to demonstrate the effectiveness of what they’re doing for you. But what matters are...
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Could Corporate Dentistry Be Doing You a Favor? Play Now

Could Corporate Dentistry Be Doing You a Favor?

Having trouble watching this video? Click here. Patient Attraction Episode 897 An article published back in April reported the results of dentists’ attitudes toward corporate dentistry. Opinions varied, but the consensus seemed to be that what’s good for corporate dentistry isn’t good for patients. And that might...
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The “Holiday Curve” and Your Dental Marketing Play Now

The “Holiday Curve” and Your Dental Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 896 The last quarter of the year brings a number of holidays, and those holidays offer great marketing opportunities for dentists. When we come back, I’ll tell you how to get ahead of the “holiday curve” with...
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How Dentists Can Use the “Internet of Things” Play Now

How Dentists Can Use the “Internet of Things”

Having trouble watching this video? Click here. Patient Attraction Episode 895 It’s time for dentists to think long-term about their marketing. The next big thing on the horizon is the rise of the Internet of Things, or IoT. I’ll be back after the break to tell what IoT...
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What Are Your Dental Press Releases Worth? Play Now

What Are Your Dental Press Releases Worth?

Having trouble watching this video? Click here. Patient Attraction Episode 894 The game has changed when it comes to press releases, and following the old model can draw a penalty from Google. Dentists will do best to think of press releases as another form of content marketing....
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The End of the Dental Filling? Play Now

The End of the Dental Filling?

Having trouble watching this video? Click here. Patient Attraction Episode 893 Could dental fillings soon be a thing of the past? It looks like it, and that technological advance could get you many more dental patients. When we come back, I’ll tell you about this amazing advance...
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Your Practice Is in Trouble Without Dental Testimonials Play Now

Your Practice Is in Trouble Without Dental Testimonials

Having trouble watching this video? Click here. Patient Attraction Episode 892 When people today are looking for a dentist, they overwhelmingly begin their search online. Part of that search includes patient testimonials. Without high-quality testimonials, those dental prospects will pass you by and select another dentist. I’ll...
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Why You’re Not Getting More Dental Patients Play Now

Why You’re Not Getting More Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 891 Dentists who continue to advertise the old-fashioned way aren’t likely to grow their practices and their revenues. Why? Because they’re doing what everyone else is doing. After the break, I’ll tell you about the new and...
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Why Isn’t Your Dental Marketing Working? Play Now

Why Isn’t Your Dental Marketing Working?

Why Isn’t Your Dental Marketing Working? Having trouble watching this video? Click here. Patient Attraction Episode 890 If you’re not attracting enough or the right kinds of new dental patients, look to your marketing. There are a number of ways that dentists go wrong with their marketing. After the break, I’ll...
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The Great Dental Floss Debate Play Now

The Great Dental Floss Debate

Having trouble watching this video? Click here. Patient Attraction Episode 889 It was widely reported in early August that a review of the evidence in favor of flossing didn’t validate the benefits in terms of reducing gum disease. Your dental patients are going to read or hear...
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Is This Dental Advance the Death of the Root Canal? Play Now

Is This Dental Advance the Death of the Root Canal?

Having trouble watching this video? Click here. Patient Attraction Episode 888 Stem cells failed to live up to the initial hype, but as the years have gone by, they’re finding more and more application in medicine. Now, there’s a good chance that stem cells may make root...
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5 Tips for Dental Emails That Convert Play Now

5 Tips for Dental Emails That Convert

Having trouble watching this video? Click here. Patient Attraction Episode 887 How is your dental email marketing producing for you? If you’re not getting enough new patients from your emails, stay tuned. I’ll be back after the break with 5 tips to help your emails convert more...
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Dentists Shouldn’t Be Like “Flo” Play Now

Dentists Shouldn’t Be Like “Flo”

Having trouble watching this video? Click here. Patient Attraction Episode 886 An overemphasis on dental problems and procedures can spell trouble for your content marketing. After the break, I’ll tell you why Progressive Insurance’s “Flo” campaign isn’t a good model for dentists to follow. Stay tuned. - Thanks...
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Defining Your Worth as a Dentist Play Now

Defining Your Worth as a Dentist

Having trouble watching this video? Click here. Patient Attraction Episode 885 Dental patients have any number of reasons for rejecting your case solutions. After the break, I’ll be back to tell you why learning to accept those rejections can actually help you to help more patients. Stay...
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More on Dental Data Breaches Play Now

More on Dental Data Breaches

Having trouble watching this video? Click here. Patient Attraction Episode 884 It’s official – the Office of Civil Rights will begin investigating data breaches of protected medical information that don’t involve thousands and tens of thousands of patients. In fact, OCR’s new focus...
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4 in 10 Millennials Want WHO as a Dentist? Play Now

4 in 10 Millennials Want WHO as a Dentist?

Colin Receveur here, coming to you for another special edition of the Patient Attraction podcast. I just ran across some pretty incredible statistics from the ADA Health Policy Institute, the American Dental Association. I’m wanting to share them with you. As we work, a lot of our dentists...
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Avoid These 5 Dental Blog Writing Mistakes Play Now

Avoid These 5 Dental Blog Writing Mistakes

Having trouble watching this video? Click here. Patient Attraction Episode 883 Dentists who are new to blogging can benefit from knowing what kind of writing works and what doesn’t. When we come back, I’ll share 5 tips for writing dental blog posts that help your blog put...
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What’s Wrong with Your Dental Website? Play Now

What’s Wrong with Your Dental Website?

Having trouble watching this video? Click here. Patient Attraction Episode 882 There can be many reasons you’re not getting the new dental patients you need from your website. It could be the website itself, it could be the website’s SEO, or it could be that your other marketing...
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If Your Dental Website’s Not Mobile, You’re Toast Play Now

If Your Dental Website’s Not Mobile, You’re Toast

Having trouble watching this video? Click here. Patient Attraction Episode 881 The whole world’s going mobile. Last year, searches from mobile devices overtook searches from laptops or desktops for the first time. The trend is continuing, and Google has recognized that mobile search is the future. After...
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Take Off Your Dental Track Shoes Play Now

Take Off Your Dental Track Shoes

Having trouble watching this video? Click here. Patient Attraction Episode 880 Success for dentists is a long-term proposition. Too many dentists treat success like a series of 100-yard dashes, where they have to “win” every month. I’ll be back after the break to tell you a better...
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Dentists Shouldn’t Get Distracted Play Now

Dentists Shouldn’t Get Distracted

Having trouble watching this video? Click here. Patient Attraction Episode 879 Solo dentists are small business owners, and small business owners wear a lot of hats. There’s one hat that you can and should take off permanently because you’ll make more money and have more fun. I’ll...
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Dentists Shouldn’t Do Their Own Videos Play Now

Dentists Shouldn’t Do Their Own Videos

Having trouble watching this video? Click here. Patient Attraction Episode 878 Seeing is believing, and seeing and hearing happy dental patients give testimonials is a great way to attract more new patients to your practice. But there are a lot of reasons that dentists...
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Share your vision to inspire your dental team Play Now

Share your vision to inspire your dental team

Good morning, Colin here. I wanted to talk a little bit this morning about goal setting, something I had a thought of over the weekend. So many dentist I talk to, when I talk to them I say, “Where do you want to be in 6 months? Where...
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Why Your Dental Emails Aren’t Being Read Play Now

Why Your Dental Emails Aren’t Being Read

Having trouble watching this video? Click here. Patient Attraction Episode 877 Dental emails are a great way to stay in front of your patients and prospects, but only if people actually read them. After the break, I’ll share 10 tips for getting your mailing list to open...
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Get the Dental Social Proof on Your Side Play Now

Get the Dental Social Proof on Your Side

Having trouble watching this video? Click here. Patient Attraction Episode 876 The phrase “under-promise and over-deliver” is good advice for dentists. When you exceed your patients’ expectations, you can expect glowing online reviews. With enough very positive reviews on your side, the occasional negative review will do...
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Dentists WILL Lose Online Wars Play Now

Dentists WILL Lose Online Wars

Having trouble watching this video? Click here. Patient Attraction Episode 875 When someone badmouths you or your practice online, it’s tempting to retaliate. But dentists who engage in online battles with their critics are likely to lose both current and future patients. After the break, I’ll tell...
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The Dire Dilemma of Bad Dental Reviews Play Now

The Dire Dilemma of Bad Dental Reviews

Having trouble watching this video? Click here. Patient Attraction Episode 874 Online reviews are the new word-of-mouth advertising. Negative reviews, if not addressed and properly handled, can cause major problems for your dental practice. After the break, I’ll tell you how to deal with the dental patients and prospects who...
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Labor Day Thoughts for Dentists Play Now

Labor Day Thoughts for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 873 Happy Labor Day! I hope that you and yours are enjoying the holiday. After the break, I’ll be back to share a few brief thoughts on what your labor as a dentist should bring you. Stay tuned. -...
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Dentists Should Be on Instagram Play Now

Dentists Should Be on Instagram

Having trouble watching this video? Click here. Patient Attraction Episode 872 When dentists think social media marketing, most of them automatically think of Facebook. But there’s another social media platform that has experienced explosive growth in the last year. After we come back, I’ll tell you why...
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The Right Dental Staff Will Lead, Too Play Now

The Right Dental Staff Will Lead, Too

Having trouble watching this video? Click here. Patient Attraction Episode 871 As a dental entrepreneur, you’re the leader of your practice. You’re the ultimate decision-maker and the person who will set the tone for your staff in dealing with patients. The right dental practice staff can also...
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The Trust Factor in Dental Patients’ Decision-Making Play Now

The Trust Factor in Dental Patients’ Decision-Making

Having trouble watching this video? Click here. Patient Attraction Episode 870 Trust can be one of the hardest things to build and one of the easiest to lose. Gaining the trust of your dental prospects is absolutely crucial for your success. After the break, I’ll explain the...
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Dentists Who Don’t Set Their Own Value Fail Play Now

Dentists Who Don’t Set Their Own Value Fail

Having trouble watching this video? Click here. Patient Attraction Episode 869 Today’s dental patients tend to view dentists as being interchangeable. Way too many of them are interested primarily in price and whether you take their insurance. Competing on price is a race to the bottom and...
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Are Dental Press Releases Dead? Play Now

Are Dental Press Releases Dead?

Having trouble watching this video? Click here. Patient Attraction Episode 868 A few months ago, SmartBox Web Marketing notified our dentists that we would be cutting back on the number of press releases for their practices. After the break, I’ll tell you the reason...
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Your Dental Prospects are Tracking Your Response Time Play Now

Your Dental Prospects are Tracking Your Response Time

Having trouble watching this video? Click here. Patient Attraction Episode 867 There’s an app for everything, they say, and now there are applications that will track your dental practice’s response time on social media. It won’t be long until online review sites routinely include response time as...
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Dental Content Marketing to Convert Prospects Play Now

Dental Content Marketing to Convert Prospects

Having trouble watching this video? Click here. Patient Attraction Episode 866 The single goal of your content marketing should be to get more patients in your chairs. Do you know the steps to turn a consumer of your online dental content into a...
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When Should Dentists Post Online? Play Now

When Should Dentists Post Online?

Having trouble watching this video? Click here. Patient Attraction Episode 865 A recent study found that the average multiscreen user spends some 7 hours a day watching or reading across various devices. Having an idea of the favored times to view different types of online...
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Un-optimized Dental Blogs Don’t Get Read Play Now

Un-optimized Dental Blogs Don’t Get Read

Having trouble watching this video? Click here. Patient Attraction Episode 864 One area where dentists don’t excel is making sure that their blog posts will show up in organic search. That’s a big miss in terms of attracting new patients. After the break, I’ll be back to...
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What Facebook’s Algorithm Change Means for Dentists Play Now

What Facebook’s Algorithm Change Means for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 863 Facebook’s not what it used to be, and the changes can be hard to swallow. A July article in Cision ran down the changes and ventured an opinion...
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ADA Challenges Delta Dental’s Dire Decisions Play Now

ADA Challenges Delta Dental’s Dire Decisions

Having trouble watching this video? Click here. Patient Attraction Episode 862 A recent article in ADA News revealed that the organization is challenging Delta Dental’s disallow policies. While dental insurance may be an inescapable part of life, dentists who are getting squeezed...
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Dentists Shouldn’t Advertise Their Fees Play Now

Dentists Shouldn’t Advertise Their Fees

Having trouble watching this video? Click here. Patient Attraction Episode 861 It’s a proud moment when you hang out your shingle as a dentist. Yours is a noble and exacting profession that can change the lives of the patients you treat. Today, though, the respect that dentists...
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What Do You Really Get from Your Dental Marketing Company? Play Now

What Do You Really Get from Your Dental Marketing Company?

Having trouble watching this video? Click here. Patient Attraction Episode 860 No one talks about snake oil salesmen any more, but they’re still out there. They’re just selling different products. You were probably promised certain things from your dental marketing firm, but are you getting what you...
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Should Dentists Cater to Other Search Engines? Play Now

Should Dentists Cater to Other Search Engines?

Having trouble watching this video? Click here. Patient Attraction Episode 859 You probably won’t be surprised to learn that Google is the dominant online search provider around the globe. But dentistry isn’t global, it’s local. When it comes to the United States, Google...
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Step Up or Step Out of Your Dental Market Play Now

Step Up or Step Out of Your Dental Market

Having trouble watching this video? Click here. Patient Attraction Episode 858 With competition among dentists increasing, you’ll have to continually fight for your share of new patients – UNLESS you decide that you don’t want to share. I’ll be back after the break to...
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Say What? Dentists Fire Back at Colin Play Now

Say What? Dentists Fire Back at Colin

Welcome to the Patient Attraction Podcast. I\'m Colin Receveur. I\'m going to start doing some early morning podcasts as I get time to pump these out. I want to do them on a lot quicker turnaround. As some of you may have figured out, we actually record our...
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AdWords Changes Might Addle DIY Dentists Play Now

AdWords Changes Might Addle DIY Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 857 As if Google AdWords wasn’t already complicated enough, recent changes will require more time and strategic planning by dentists who handle their own bidding. I’ll be back after the break to tell you about those changes...
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Will Google be the Death of Dental SEO? Play Now

Will Google be the Death of Dental SEO?

Having trouble watching this video? Click here. Patient Attraction Episode 856 An article in Entrepreneur.com last June discussed how a company’s attempts to rank higher in Google’s search engine results resulted in that company’s pages being delisted. Google accused the...
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They’re Coming for Your Dental Patients Play Now

They’re Coming for Your Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 855 In yesterday’s podcast, I told you about the trifecta of dental competition – new dental graduates and dentists delaying retirement, corporate dentistry, and large group practices. Today, I’m going to dig a little deeper into why...
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One Big Trend Means Big Trouble for Dentists Play Now

One Big Trend Means Big Trouble for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 854 Have you been wondering where all your new dental patients are going, since they’re not coming to see you? There’s a big-picture trend that answers that question. When we come back, I’ll tell you what that trend...
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When Dentists Sue Over Reviews Play Now

When Dentists Sue Over Reviews

Welcome to the Patient Attraction Podcast. I\'m Colin Receveur. Today, I\'ve got a single topic that I want to talk about, and it\'s a topic that is really shrouded in controversy with the company that it\'s associated with. It\'s a company that many dentists feel is unethical. The...
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Inconsistent Dental Marketing is a Fail Play Now

Inconsistent Dental Marketing is a Fail

Having trouble watching this video? Click here. Patient Attraction Episode 853 One of the biggest mistakes dentists make with their marketing is to send mixed messages. Unless you have some magic formula, you can’t be the premier provider in your area AND the king of low...
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Educated Dental Patients Mean More Profits Play Now

Educated Dental Patients Mean More Profits

Having trouble watching this video? Click here. Patient Attraction Episode 852 A big part of attracting the new dental patients you want is providing the information they need to educate themselves on the solutions to their dental problems. But that’s not the only kind of education you...
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Where Are Your Online Dental Patients? Play Now

Where Are Your Online Dental Patients?

Having trouble watching this video? Click here. Patient Attraction Episode 851 Social media can boost your online dental marketing if you use it properly. The question is, who tends to use which social medium? I’ll be right back to tell you how to segment your social media...
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Dentists Should be Very Afraid Play Now

Dentists Should be Very Afraid

Having trouble watching this video? Click here. Patient Attraction Episode 850 Bob Dylan sang, “The times they are a-changin’.” That’s certainly true for dentistry. After the break, I’ll be back to tell you about an important development you may not have heard about … but that you...
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Don’t Trust the Dental Marketing “Experts” Play Now

Don’t Trust the Dental Marketing “Experts”

Having trouble watching this video? Click here. Patient Attraction Episode 849 Robert Heinlein, the science fiction author, wrote, “Always listen to experts. They’ll tell you what can’t be done, and why. Then do it.” There’s a lesson there for dentists when it comes...
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Should Dentists Dare to Fail? Play Now

Should Dentists Dare to Fail?

Having trouble watching this video? Click here. Patient Attraction Episode 848 One benefit of falling on your face is that it gives you a different perspective on things. When we come back, I’ll tell you why dentists shouldn’t always play it safe when it comes to their marketing....
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Our System Works – Or We’ll Give You $10,000 Play Now

Our System Works – Or We’ll Give You $10,000

Having trouble watching this video? Click here. Hey, Colin Receveur here. Been getting a lot of questions. A lot of questions about our $10,000 guarantee. I figured I\'d shoot this quick video. I\'m on my way to the office this morning. Figured I\'d shoot this...
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“Google Goulash” is Ghastly Dental Marketing Play Now

“Google Goulash” is Ghastly Dental Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 847 Google favors content that is fresh, unique, and helpful in answering searchers’ questions. But Google goulash is a type of content that can be the online kiss of death for dentists. I’ll be right back to...
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“Driving” Your Dental Marketing: Part 4 of 4 Play Now

“Driving” Your Dental Marketing: Part 4 of 4

Having trouble watching this video? Click here. Patient Attraction Episode 846 Welcome back. Colin Receveur here with the Patient Attraction Podcast™. I really appreciate you taking time out of your day to tune in, to listen, to learn to grow, to...
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“Driving” Your Dental Marketing: Part 3 of 4 Play Now

“Driving” Your Dental Marketing: Part 3 of 4

Having trouble watching this video? Click here. Patient Attraction Episode 845 Welcome to another edition of the Patient Attraction Podcast. This is a special series that I\'m going to do like the old days, driving in to the office, about 15 minutes, you...
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“Driving” Your Dental Marketing: Part 2 of 4 Play Now

“Driving” Your Dental Marketing: Part 2 of 4

Having trouble watching this video? Click here. Patient Attraction Episode 844 Welcome back for day two, \"Driving\" Your Dental Marketing. This is July of 2016 and this is day two of our look. Yesterday, we had a chance ... I covered a lot about what\'s going...
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“Driving” Your Dental Marketing: Part 1 of 4 Play Now

“Driving” Your Dental Marketing: Part 1 of 4

Having trouble watching this video? Click here. Patient Attraction Episode 843 All right, welcome to another edition of Back in the Saddle driving podcast here. I\'m excited to be doing a few more of these than ... Haven\'t done anything in the last couple years,...
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When You Fail to Sell Your Dental Case Solution Play Now

When You Fail to Sell Your Dental Case Solution

Having trouble watching this video? Click here. Patient Attraction Episode 842 One of the more frustrating aspects of dentistry is having a perfect case solution for a patient who refuses to take it. How you respond inside to that refusal speaks to your character. How you respond to...
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Are You the Overly Busy Dentist? Play Now

Are You the Overly Busy Dentist?

Having trouble watching this video? Click here. Patient Attraction Episode 841 If you find yourself constantly busy with different aspects of your dental practice after hours, it may be time to take a step back and reassess. Even world-class athletes take rest periods and balance out training...
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Shake Up Your Dental Emails Play Now

Shake Up Your Dental Emails

Having trouble watching this video? Click here. Patient Attraction Episode 840 Dentists tend to get into a rut with their patient emails. There are the condition-specific content emails, the announcement emails, the reminder emails, the general interest emails, and the newsletters. But that’s taking too narrow a...
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How Dentists Do Well in Public Play Now

How Dentists Do Well in Public

Having trouble watching this video? Click here. Patient Attraction Episode 839 Public appearances like educational lectures boost your visibility in your market. But most dentists aren’t trained in public speaking, which makes every appearance a risk. Fortunately, there are some low-risk strategies for getting better at public...
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Your Imaginary Dental Patient May Be Your Best Play Now

Your Imaginary Dental Patient May Be Your Best

Having trouble watching this video? Click here. Patient Attraction Episode 838 One thing I’ve learned in the course of working with hundreds of dentists is this: The problem-solving skills and innovative approach that they use to practice dentistry usually don’t carry over into their...
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Dental Content Marketing Lessons Play Now

Dental Content Marketing Lessons

Having trouble watching this video? Click here. Patient Attraction Episode 837 Let’s face it: Things are moving faster than ever before, and that’s particularly true for the online world. One of the best ways to attract the attention of the new dental patients you want is to be the...
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Why Your Dental Website is Like Dentures Play Now

Why Your Dental Website is Like Dentures

Having trouble watching this video? Click here. Patient Attraction Episode 836 Dentists know that they need a website, because they’ve been told that they do. But just like with dentures, there’s a solution out there that is much better than what they have. I’ll be back after...
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Dental Websites Patients Trust Play Now

Dental Websites Patients Trust

Having trouble watching this video? Click here. Patient Attraction Episode 835 Dentists rank high when it comes to the most trustworthy professions, but their websites don’t always inspire trust. That’s a major disconnect that can cost you the patients you want. After the break, I’ll tell you...
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Doing Dental Business on Facebook Play Now

Doing Dental Business on Facebook

Having trouble watching this video? Click here. Patient Attraction Episode 834 Facebook offers some little-known and free benefits for business pages. Dentists who use social media as part of their new patient marketing strategy should take advantage of every edge they can get. I’ll be right back to...
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Congruent Dental Marketing Play Now

Congruent Dental Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 833 The word “congruent” basically means “in agreement or harmony.” Congruence among all parts of your marketing is essential for attracting the new dental patients you want. But congruence between your marketing AND the dental patients you want...
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Building Backlinks for Great Dental SEO Play Now

Building Backlinks for Great Dental SEO

Having trouble watching this video? Click here. Patient Attraction Episode 832 Backlinks to your dental website, blog, or other social media are great for building SEO value. Unfortunately, quality backlinks are hard to come by. If you’re confused about what backlinks are and why you should want...
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Social Media “Cons” for Dentists Play Now

Social Media “Cons” for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 831 Today’s hot-ticket item is tomorrow’s yawn, and that includes social media. If your dental market demographics skew toward younger people, you should know about a recent finding regarding Facebook. Stay tuned. I’ll be back after the...
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Personalize Your Automated Dental Emails Play Now

Personalize Your Automated Dental Emails

Having trouble watching this video? Click here. Patient Attraction Episode 830 If you’re using an automated response system to respond to email inquiries, it’s important to add personal touches to an otherwise impersonal process. After the break, I’ll tell how dentists can soften automation for the best...
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Amp Up Your Dental PR Campaign Play Now

Amp Up Your Dental PR Campaign

Having trouble watching this video? Click here. Patient Attraction Episode 829 It’s not often I talk about public relations campaigns in terms of dentistry. But almost any dentist can find himself or herself in the public eye. It takes only one interesting development, breakthrough, or paper. I’ll...
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Dentists Should Declare Their Independence, Too Play Now

Dentists Should Declare Their Independence, Too

Having trouble watching this video? Click here. Patient Attraction Episode 828 This is the day when all of us recall our forefathers’ declaration that they would determine their own fate. We can only admire their courage in challenging the settled and accepted order of things. They knew that...
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Your Dental “Galaxy Quest” Play Now

Your Dental “Galaxy Quest”

Having trouble watching this video? Click here. Patient Attraction Episode 827 If you haven’t seen the movie “Galaxy Quest,” you’ve missed a great sci-fi comedy. But there’s a takeaway from that movie that all small business owners, including dentists, should pay attention to. I’ll be back after...
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Confident New Dental Patients = Opportunity Play Now

Confident New Dental Patients = Opportunity

Having trouble watching this video? Click here. Patient Attraction Episode 826 Consumer confidence in the economy has a direct impact on willingness to seek dental care. Fortunately, consumer confidence in the ability to find another good job if needed has rebounded after hitting a low in 2010....
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Engaging Millennial Dental Employees Play Now

Engaging Millennial Dental Employees

Having trouble watching this video? Click here. Patient Attraction Episode 825 It’s a brave new world, even in the business of dentistry, and some of the old models are falling by the wayside. Yesterday’s top-down reporting model is giving way to a team approach. For Millennials, who...
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Just Don’t “Do” Duplicate Dental Content Play Now

Just Don’t “Do” Duplicate Dental Content

Having trouble watching this video? Click here. Patient Attraction Episode 824 Content is king when it comes to being seen in Google search results. But that content has to be unique or you’ll pay a Google penalty. In some cases, that penalty can be severe. I’ll be...
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Make Up Your Dental Mind! Play Now

Make Up Your Dental Mind!

Having trouble watching this video? Click here. Patient Attraction Episode 823 You’ve probably noticed that there are a ton of marketing companies on the Internet who are eager to take your money. But exactly what are they selling? There’s a question you must ask yourself about your...
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Dentists’ Facebook Grasp Exceeds Their Reach Play Now

Dentists’ Facebook Grasp Exceeds Their Reach

Having trouble watching this video? Click here. Patient Attraction Episode 822 There’s an old saying that there’s no such thing as a free lunch. Facebook’s free lunch – having your dental practice page posts reach tons of people without paying for it – used to be great. Now,...
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Dentist Overdoers Play Now

Dentist Overdoers

Having trouble watching this video? Click here. Patient Attraction Episode 821 I’m a small business owner myself, and I know a lot of dentists. The incredible demands on my time and attention are probably very much like yours. I used to do everything myself, but since I...
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7 Reasons Dental Patients Hate Your Website Play Now

7 Reasons Dental Patients Hate Your Website

Having trouble watching this video? Click here. Patient Attraction Episode 820 An attractive, informative, and user-friendly website is essential to attract new dental patients. Unfortunately, too many dentists’ websites fall short. I’ll be back to tell you 7 things prospective patients hate about your website, and why....
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Become the “Attractive” Dentist Play Now

Become the “Attractive” Dentist

Having trouble watching this video? Click here. Patient Attraction Episode 819 Dentists spend a lot of money advertising for new dental patients, usually trying to entice them by offering free exams or money-off coupons. What they usually get for their marketing investment are price shoppers...
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Dental Derring-Do Should be Done Play Now

Dental Derring-Do Should be Done

Having trouble watching this video? Click here. Patient Attraction Episode 818 Business owners tend to fall into one of two categories: proactive or reactive. Having good contingency plans in place is a must for any dentist, but you can also go overboard trying to...
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Dentists Should Hit Them Right in the “Feels” Play Now

Dentists Should Hit Them Right in the “Feels”

Having trouble watching this video? Click here. Patient Attraction Episode 817 The most successful ads of 2015, those that went mega-viral, all had a common thread. They were based strongly on emotional appeal. After the break, I’ll tell you how to...
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Do Dentists Have to Think Outside the Chair? Play Now

Do Dentists Have to Think Outside the Chair?

Having trouble watching this video? Click here. Patient Attraction Episode 816 I work with a lot of dentists to help them attract more and better patients through their marketing. One thing I’ve noticed is that many dentists have trouble thinking outside the chair. They’re so clinically focused...
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Should Dentists Brace for Penguin 40? Play Now

Should Dentists Brace for Penguin 4.0?

Having trouble watching this video? Click here. Patient Attraction Episode 815 We’re still waiting for the next, and some say the last, major update to Google’s Penguin algorithm. After the break, I’ll be back to tell you what dentists should do to prepare for Penguin and why...
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6 Dental Content Marketing Tips Play Now

6 Dental Content Marketing Tips

Having trouble watching this video? Click here. Patient Attraction Episode 814 Content marketing is providing useful, interesting information to readers and viewers – your current prospective dental patients. Done right, content marketing keeps you in front of patients, builds trust, and positions you as the only logical choice...
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Dental Video Magic Play Now

Dental Video Magic

Having trouble watching this video? Click here. Patient Attraction Episode 813 Web pages with videos get 53 times more views. That’s the kind of attention dentists can use to attract more and better patients. After the break, I’ll tell you how to make your videos outshine your competition. -...
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Great Dental Content Needs a Hand Play Now

Great Dental Content Needs a Hand

Having trouble watching this video? Click here. Patient Attraction Episode 812 Google is hungry for great, fresh content, but a lot of great content doesn’t go anywhere. After the break, I’ll be back to tell you how dentists can get their great content the recognition it deserves....
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The Mythical Multitasking Dentist Play Now

The Mythical Multitasking Dentist

Having trouble watching this video? Click here. Patient Attraction Episode 811 Being a dental solopreneur requires you to wear multiple hats. But there’s considerable evidence to suggest that rapidly swapping hats – multitasking – actually makes you less productive, not more. I’ll be...
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Those Dangerous New Dental Grads Play Now

Those Dangerous New Dental Grads

Having trouble watching this video? Click here. Patient Attraction Episode 810 Most new dental school grads have a boatload of debt, and that poses a double danger you might not have thought about. I’ll be back after the break to tell you why you should be concerned...
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5 Dental Email “Do-Insteads” Play Now

5 Dental Email “Do-Insteads”

Having trouble watching this video? Click here. Patient Attraction Episode 809 Every piece of your dental marketing has to work for you, not against. The “just thought I’d check in” email for your current and prospective dental patients usually works against you. After the...
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On the Track of Dental Marketing ROI Play Now

On the Track of Dental Marketing ROI

Having trouble watching this video? Click here. Patient Attraction Episode 808 By some estimates, it can cost up to $300 to attract a single high-value dental patient. That’s too much money to throw away on marketing that doesn’t work. After the break, I’ll discuss the ins and...
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It’s Raining Future Dentists Play Now

It’s Raining Future Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 807 It’s no secret that competition for new dental patients is increasing across the country. In addition to the rise of corporate dentistry, more dentists are deferring retirement. But the greatest threat comes from an increase in...
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Google Dominates Mobile Dental Paid Search Play Now

Google Dominates Mobile Dental Paid Search

Having trouble watching this video? Click here. Patient Attraction Episode 806 An article at searchengineland.com reports that Google accounted for 95 percent of smartphone paid search clicks in the first quarter of this year. And more than half of...
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Dental Content Marketing Mistakes Play Now

Dental Content Marketing Mistakes

Having trouble watching this video? Click here. Patient Attraction Episode 805 If you’re writing your own content for your dental website, blog, or social media, it’s all too easy to make mistakes. Those mistakes can cost you credibility online. Even professional writers, who should and do know...
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Dentist You vs Person You Play Now

Dentist You vs. Person You

Having trouble watching this video? Click here. Patient Attraction Episode 804 One thing that most dentists struggle with is case acceptance. It’s true that you won’t sell 100 percent of your solutions to patients’ dental problems. Nobody does. But there may be reasons that you’re not selling...
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MEMORIAL DAY Play Now

MEMORIAL DAY

Having trouble watching this video? Click here. Patient Attraction Episode 803 Today is Memorial Day, and like most of America, I’m taking the day to remember the sacrifices made by our men and women in uniform. So, no dental marketing today. Just some thoughts about sacrifice. I’ll...
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What’s Not Working in US Dental Care Play Now

What’s Not Working in U.S. Dental Care

Having trouble watching this video? Click here. Patient Attraction Episode 802 An article in June 2015 discussed the state of dental care in the United States. Despite all medical advances and the implementation of the Affordable Care Act, significant fractions of all...
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An Ounce of Prevention is Worth a Pound of Dental Marketing Play Now

An Ounce of Prevention is Worth a Pound of Dental Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 801 Dental research findings are a great source of new online content for your website, blog, or social media pages. Your patients, though, don’t care about the nuts and bolts of a study. They care about what...
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Create Your Own Dental Lecture Circuit Play Now

Create Your Own Dental Lecture Circuit

Having trouble watching this video? Click here. Patient Attraction Episode 800 Holding public lectures or talks on various dental issues can get you a lot of useful coverage in local newspapers, which can help your search engine optimization and search ranking. Even more importantly, public talks can...
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When Your Dental Office Looks TOO Successful Play Now

When Your Dental Office Looks TOO Successful

Having trouble watching this video? Click here. Patient Attraction Episode 799 Everything is marketing, and that includes your dental office. Your office’s appearance has to align with the expectations your marketing has created. In part, that depends on the demographics of the patients you’re hoping to attract....
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Dental Front Desk “Mining” for Accurate Tracking Play Now

Dental Front Desk “Mining” for Accurate Tracking

Having trouble watching this video? Click here. Patient Attraction Episode 798 Research shows that dental patients are unreliable when recalling how they heard of your practice. If you’re not tracking every new patient phone call, you’ll need to rely on your front desk to...
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Your Dental Practice’s “Poison Pill” Play Now

Your Dental Practice’s “Poison Pill”

Having trouble watching this video? Click here. Patient Attraction Episode 797 In a small business like most dental practices, the negative effect of a single disgruntled employee is magnified. The unhappy employee isn’t always easy to spot, though. When we come back after the break, I’ll tell you...
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Redirect Your Sense of Dental Marketing “Urgency” Play Now

Redirect Your Sense of Dental Marketing “Urgency”

Having trouble watching this video? Click here. Patient Attraction Episode 796 I know a lot of dentists, and almost all of them hate selling. But selling is traditionally a “buy now!” proposition. Attracting more and better patients requires you to move your sense of urgency to cultivating great...
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Can You Become the “Whole-Mouth” Dentist? Play Now

Can You Become the “Whole-Mouth” Dentist?

Having trouble watching this video? Click here. Patient Attraction Episode 795 If it’s been a while since you went through dental school, you were probably taught to deal with the mouth as an isolated system. The exception would have been infections. Now, we’re learning that the mouth...
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Growing Your Dental Patient “Garden” Play Now

Growing Your Dental Patient “Garden”

Having trouble watching this video? Click here. Patient Attraction Episode 794 Keeping your existing customers – your dental patients – is required for any business to survive. The rules for maintaining your patient base are the same as for growing a garden. After the break, I’ll tell you how to...
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Credible Local Backlinks are Dentists’ Friends Play Now

Credible Local Backlinks are Dentists’ Friends

Having trouble watching this video? Click here. Patient Attraction Episode 793 Google’s Penguin update is designed to recognize invalid and spam backlinks to your website. And to penalize you on search results for having them. Penguin has made building valuable backlinks harder, but not impossible. After the...
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ALL Dentistry is Local Play Now

ALL Dentistry is Local

Having trouble watching this video? Click here. Patient Attraction Episode 792 Recent expansion of the ranking factors for Google My Business make it easier for dental patients in your local area to find you ... IF you keep your listing updated and compliant. After the break, I’ll...
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Video SEO Tips for Dentists Play Now

Video SEO Tips for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 791 Websites with video are 53 times more likely to be found than websites without video. But that doesn’t happen by accident; smart dentists use good search engine optimization techniques to get maximum search bang for their video...
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Play WITHOUT All the Dental Marbles Play Now

Play WITHOUT All the Dental Marbles

Having trouble watching this video? Click here. Patient Attraction Episode 790 Do you follow the “splatter” theory of dental marketing? Do you throw everything up against the wall to see what sticks? If so, you’re not only creating a mess, you’re throwing money away. After the break, I’ll...
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HIPAA is Coming for Your Dental Practice Play Now

HIPAA is Coming for Your Dental Practice

Having trouble watching this video? Click here. Patient Attraction Episode 789 A March article in ADA News announced that the U.S. Department of Health and Human Services Office for Civil Rights has begun auditing dental practices to check for HIPAA...
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Write “Dental How-To’s” Play Now

Write “Dental How-To’s”

Having trouble watching this video? Click here. Patient Attraction Episode 788 Being a dental expert isn’t enough to attract more patients. You have to be the trusted dental expert. Writing your own patient pamphlets, white papers, and social media posts can help prospective patients see you as...
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Enhancing Your Dental Patients’ Loyalty Play Now

Enhancing Your Dental Patients’ Loyalty

Having trouble watching this video? Click here. Patient Attraction Episode 787 Retaining the dental patients you have is far cheaper than constantly replacing them with new patients. To keep your patients, you have to build their loyalty. I’ll be back after the break to tell you how...
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4 Tips for Maximizing Your Dental Willpower Play Now

4 Tips for Maximizing Your Dental Willpower

Having trouble watching this video? Click here. Patient Attraction Episode 786 Being a small business owner makes a lot of demands on you – on your time, your attention, your energy, and your willpower. With your staff and dental patients depending on you, you can’t afford to...
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Outsource Your Dental Videos Carefully Play Now

Outsource Your Dental Videos Carefully

Having trouble watching this video? Click here. Patient Attraction Episode 785 Getting high-quality, effective videos of you, your staff, and your dental patients isn’t as easy as picking up a camera and “rolling.” Too many self-produced dentist videos fall way short of the mark. But outsourcing your...
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“AMP” Up Your Mobile Dental Website Play Now

“AMP” Up Your Mobile Dental Website

Having trouble watching this video? Click here. Patient Attraction Episode 784 A February article in TechCrunch discussed how Google is now highlighting Accelerated Mobile Pages, or AMP, in mobile search. After the break, I’ll tell you how dentists can benefit from AMPing up...
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Key Email Metrics for Dentists Play Now

Key Email Metrics for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 783 If you’re not tracking and measuring the results of your dental email campaigns, you’re throwing away money and losing potential patients. I’ll tell you what key email metrics you should be paying attention to. See you right...
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Your Dental Website Makeover Play Now

Your Dental Website Makeover

Having trouble watching this video? Click here. Patient Attraction Episode 782 Your website should be the linchpin of your online dental marketing. Dr. Michael Abernathy, Founder of Summit Practice Solutions, has a lot of experience with dental websites that don’t perform. “Very few dental...
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Identify the RIGHT Dental Keywords Play Now

Identify the RIGHT Dental Keywords

Having trouble watching this video? Click here. Patient Attraction Episode 781 There’s more competition than ever for the top slots in organic search. Identifying the right keywords for your dental practice is crucial. After the break, I’ll share tips and some free online tools to help you...
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Sharing is Free Dental Marketing Play Now

Sharing is Free Dental Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 780 Human beings are social by nature. In this new Internet age, sharing via social media is becoming more and more common. And sharing is free marketing for dentists. Dr. Neil Patel, a dentist near...
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6 Tips for Surveying Your Dental Patients Play Now

6 Tips for Surveying Your Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 779 One of the best ways to segment the interests of your current and prospective dental patients is through a survey. I’ll be back after the break to share 6 tips for creating surveys that people will...
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Twitter’s Changes Impact Dentists’ Marketing Play Now

Twitter’s Changes Impact Dentists’ Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 778 If your social media includes Twitter, I’ve got some bad news for you. Twitter has gone the way of Facebook, and your tweets are being seen by far fewer people than you believe. I’ll be right...
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Five Tips for Handling the Angry Dental Patient Play Now

Five Tips for Handling the Angry Dental Patient

Having trouble watching this video? Click here. Patient Attraction Episode 777 The old saying that you can’t please everybody is true, and that includes your dental patients. After the break, I’ll be back to share 5 must-do tips for dealing with your less than satisfied patients. Stay tuned. -...
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You Can’t Cheat Your Way to the Top of Dental SEO Play Now

You Can’t Cheat Your Way to the Top of Dental SEO

Having trouble watching this video? Click here. Patient Attraction Episode 776 Search engine optimization, or SEO, is a puzzle that will never be solved once and for all. Google doesn’t give out the recipe for its “secret sauce,” so the best anyone can do is to infer what...
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Become the “Animated” Dentist Play Now

Become the “Animated” Dentist

Having trouble watching this video? Click here. Patient Attraction Episode 775 Dental videos are a great way to inform and attract prospective dental patients. Your videos should feature you and your grateful patients. But you might also consider investing in animated video. I’ll be back after the break...
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If Dentists Aren’t Credible, They’re Nowhere Play Now

If Dentists Aren’t Credible, They’re Nowhere

Having trouble watching this video? Click here. Patient Attraction Episode 774 If you’re going to position yourself as a trusted dental advisor, it’s critically important not to break that trust. Exaggerated or even untrue claims in your marketing can be the kiss of death for your reputation, particularly...
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3 Tips to Keep “Touching” New Dental Patients Play Now

3 Tips to Keep “Touching” New Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 773 Staying in front of prospective dental patients requires ongoing communication. But what happens when you’re on vacation or at a seminar? After the break, I’ll share 3 tips for maintaining patient communication while you’re playing for...
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Here’s How to Retarget Prospective Dental Patients Play Now

Here’s How to Retarget Prospective Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 772 Do online ads for certain companies seem to be following you everywhere? It’s not paranoia – you’ve been retargeted. After the break, I’ll tell you what retargeting is all about and the kinds of dentists who...
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Empowered Dental Staff = Success! Play Now

Empowered Dental Staff = Success!

Having trouble watching this video? Click here. Patient Attraction Episode 771 I ran across an article in Dental Economics from the late 1990s about the common traits of successful dental practices. While the numbers are out of date, of...
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Go “Green” to Market Your Dental Practice to Millennials Play Now

Go “Green” to Market Your Dental Practice to Millennials

Having trouble watching this video? Click here. Patient Attraction Episode 770 More and more businesses are “going green” in terms of energy usage and conservation, recycling, and waste management. Millennials are somewhat more likely than other generations to be in favor of environmentally friendly...
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Can You “Trust” Your Dental Patients? Play Now

Can You “Trust” Your Dental Patients?

Having trouble watching this video? Click here. Patient Attraction Episode 769 Keeping your existing dental patients is much more cost-effective than spending marketing dollars to attract new patients. Satisfied patients are also your best source of referrals, which cost nothing. After the break, I’ll tell you how to...
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Your Dental Patient Conversion Rate Doesn’t Measure Up Play Now

Your Dental Patient Conversion Rate Doesn’t Measure Up

Having trouble watching this video? Click here. Patient Attraction Episode 768 Are you converting enough callers into new dental patients? A study published in Dental Economics last year says you should be converting 95 percent of new callers. I’ll be...
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Dental Fairy Tales? Play Now

Dental Fairy Tales?

Having trouble watching this video? Click here. Patient Attraction Episode 767 Dental patients may reject your case solutions because they’ve already told themselves a story about the outcome. You can use storytelling of your own to change their expectations and gain better case acceptance. I’ll tell you...
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Your Dental Patients are Biased! Play Now

Your Dental Patients are Biased!

Having trouble watching this video? Click here. Patient Attraction Episode 766 Confirmation bias is the tendency to seek out things that confirm beliefs we already hold. Since most people don’t like going to the dentist, confirmation bias can work against you. I’ll be right back...
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Are You Killing Your Dental Case Acceptance? Play Now

Are You Killing Your Dental Case Acceptance?

Having trouble watching this video? Click here. Patient Attraction Episode 765 Case acceptance is a challenge that every dentist faces. But it’s a fact of life that some dentists are just better than others at getting patients to say yes. After the break, I’ll be back to...
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Users are a Dentist’s Best Friend? Play Now

Users are a Dentist’s Best Friend?

Having trouble watching this video? Click here. Patient Attraction Episode 764 User-generated content can have a tremendous beneficial impact on your dental practice. In addition to unsolicited testimonials, simple positive replies to social media posts act as social proof of your trustworthiness. I’ll be back to tell...
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Don’t Make These Dental Email Mistakes Play Now

Don’t Make These Dental Email Mistakes

Having trouble watching this video? Click here. Patient Attraction Episode 763 A report that came out late last year revealed that there are a lot of myths and misunderstandings about the best ways to use marketing emails. After the break, I’ll be back to tell you why dentists...
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Content Rules! And 5 Rules for Great Dental Content Play Now

Content Rules! And 5 Rules for Great Dental Content

Having trouble watching this video? Click here. Patient Attraction Episode 762 One Google ranking factor that is steadily increasing in importance is having great content on your website, blog, YouTube channel, and just about everywhere else. After the break, I’ll tell you what Google means by great content when it...
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Online Dental Reviews are a Hit with Young Patients Play Now

Online Dental Reviews are a Hit with Young Patients

Having trouble watching this video? Click here. Patient Attraction Episode 761 Dental practices can live or die by the quality of their online reviews. A recent article points out that younger consumers are not only the most likely to post reviews, they’re also most likely to read and...
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Google Mania for Dentists! Play Now

Google Mania for Dentists!

Having trouble watching this video? Click here. Patient Attraction Episode 760 Google makes over 600 updates to its search algorithms and results page features every year. By any standard, that’s a manic pace. Last year had SEO specialists struggling to keep up, and 2016 looks like it...
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3 Digital Marketing Mistakes Dentists Make Play Now

3 Digital Marketing Mistakes Dentists Make

Having trouble watching this video? Click here. Patient Attraction Episode 759 Last December, LeadPages and Infusionsoft teamed up to conduct a blind survey of more than 1,000 small business owners about their marketing. The results may surprise you. I’ll be back to tell you about 3 marketing...
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Dentists Need Killer Branding Play Now

Dentists Need Killer Branding

Having trouble watching this video? Click here. Patient Attraction Episode 758 Branding is one of those poorly defined terms that marketing agencies love to throw around. But a powerful brand is crucial for dentists who want to thrive in this age of increasing...
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Dental Marketing Goes Visual (or Should!) Play Now

Dental Marketing Goes Visual (or Should!)

Having trouble watching this video? Click here. Patient Attraction Episode 757 On Tuesday, April 5, 2016’s podcast, I mentioned that 40 percent of U.S. millennials would rather watch visual content than read a post. Dental marketing is going increasingly visual. I’ll be back after the break to...
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5 Dental SEO Trends for 2016 Play Now

5 Dental SEO Trends for 2016

Having trouble watching this video? Click here. Patient Attraction Episode 756 The last few years have seen a sea change in search engine optimization rules. 2016 looks to continue these new trends and maybe add another. I’ll be back after the break to tell you what dentists need...
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The Secret “Rule of P’s” for Dental Drip Marketing Play Now

The Secret “Rule of P’s” for Dental Drip Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 755 Drip marketing campaigns are a very effective way to stay in front of your current and prospective dental patients. For maximum effect, you need to follow the “Rule of P’s.” I’ll be back after the break to...
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5 Reasons Dentists Have Trouble “Selling” Themselves Play Now

5 Reasons Dentists Have Trouble “Selling” Themselves

Having trouble watching this video? Click here. Patient Attraction Episode 754 One of the hardest things for many dentists to do is to market themselves as people, rather than as dentists. But dentists are a dime a dozen, in patients’ eyes. What successful dentists...
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3 Ways Dentists Can Stand Out in the Content “Crowd” Play Now

3 Ways Dentists Can Stand Out in the Content “Crowd”

Having trouble watching this video? Click here. Patient Attraction Episode 753 The problem with content marketing today isn’t that there’s too much content on the Internet. It’s that there’s too much of the wrong content. After the break, I’ll give you some tips...
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Here’s Your Dental Marketing Case Solution Play Now

Here’s Your Dental Marketing Case Solution

Having trouble watching this video? Click here. Patient Attraction Episode 752 Solo practice dentists have a lot of things in common, and one of those things may be that they’re the reason their marketing isn’t working well. I’ll be back after the break...
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Dentists CAN Write Great Headlines! Play Now

Dentists CAN Write Great Headlines!

Having trouble watching this video? Click here. Patient Attraction Episode 751 There’s an unbelievable amount of content on the Internet, and more being produced every second. If you want to break through that clutter, you’ve got to write great headlines that grab your dental patients. I’ll be...
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Should Dentists Use Emoji Marketing? Play Now

Should Dentists Use Emoji Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 750 According to recently released data, 40 percent of U.S. millennials prefer pictures to reading. That’s right – 4 out of 10 younger folks can’t be bothered to read a couple of sentences. Marketing your dental practice...
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Proving Social Media’s Worth for Dentists Play Now

Proving Social Media’s Worth for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 749 Social media can play a role in your online dental marketing, but how do you know how much time and money to invest? And how do you know what your return on investment is? After the break,...
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Research-Based Dental Email Marketing Tips Play Now

Research-Based Dental Email Marketing Tips

Having trouble watching this video? Click here. Patient Attraction Episode 748 A recent online article revealed several tested and proven tips for getting better email open rates. After the break, I’ll tell you what was actually shown to work and how dentists...
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HIPAA Rule Change Puts Dentists at Risk Play Now

HIPAA Rule Change Puts Dentists at Risk

Having trouble watching this video? Click here. Patient Attraction Episode 747 ADA News reported a clarification by the feds on HIPAA’s email security requirements for communication between dentists and their patients. At first look, it appears to be a plus for dentists, but the change could put dentists’...
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Why Dentists Fail at SEO Play Now

Why Dentists Fail at SEO

Having trouble watching this video? Click here. Patient Attraction Episode 746 SEO is a complex subject, though many dentists don’t treat it as such. And that is why their competitors are kicking their butts.. I’ll be back after the break with 5 SEO techniques you must use for...
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Is Your Dental Content Marketing Failing You? Play Now

Is Your Dental Content Marketing Failing You?

Having trouble watching this video? Click here. Patient Attraction Episode 745 Producing great online content is a requirement for dentists these days. Great content by itself, though, is no guarantee of great results. There are various issues you can face in getting your content noticed and shared....
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Could You Be De-Motivating Your Dental Staff? Play Now

Could You Be De-Motivating Your Dental Staff?

Having trouble watching this video? Click here. Patient Attraction Episode 744 Money isn’t the only motivator for your dental office staff. In fact, it may not even be the most important one. Thinking outside the box can often engage and motivate people. When we come back, I’ll...
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7 Tips to Nail A Media Interview Play Now

7 Tips to Nail A Media Interview

Having trouble watching this video? Click here. Patient Attraction Episode 743 Media interviews can be a great way to get your face in front of the public and position yourself as the dental expert … if they go right. Last-minute interviews make almost everyone’s palms sweat. After...
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4 Tips to Survive the Next Penguin Update Play Now

4 Tips to Survive the Next Penguin Update

Having trouble watching this video? Click here. Patient Attraction Episode 742 It’s been about 14 months since Google updated its Penguin algorithm. If it hasn’t happened already, another change is coming soon. Since this upcoming change may affect your dental website’s SEO, I’ll be...
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Are You Getting the Most Out of Your Dental Email Campaigns? Play Now

Are You Getting the Most Out of Your Dental Email Campaigns?

Having trouble watching this video? Click here. Patient Attraction Episode 741 Yesterday’s podcast featured 5 email campaign tips for segmenting and appealing to current and potential dental patients. After the break, I’ll give you 4 tips for tracking and analyzing the campaign results. Stay tuned. - Colin Receveur here,...
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5 Must-Have Email Campaign Tips for Dentists Play Now

5 Must-Have Email Campaign Tips for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 740 Email campaigns can help dentists attract new patients and retain the patients they have. Over the next two podcasts, I’ll share tips for making your email campaigns produce more patients. Stay tuned. - Welcome to the Patient Attraction...
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Will Google My Maps Update Help or Hurt Dentists? Play Now

Will Google My Maps Update Help or Hurt Dentists?

Having trouble watching this video? Click here. Patient Attraction Episode 739 Google My Maps is a great app that allows you to create and share custom maps. You probably have a standard locator map on your website. I’ll be back after the break to tell you whether...
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5 Signs You Need a Dental Marketing Company Play Now

5 Signs You Need a Dental Marketing Company

Having trouble watching this video? Click here. Patient Attraction Episode 738 Dentists are small-business owners, and small-business owners typically wear many hats. Trying to cover too many roles can lead to costly oversights. After the break, I’ll discuss 5 indications that you need a dental marketing company. -...
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Dental Spending Doesn’t Grow, So You Must Play Now

Dental Spending Doesn’t Grow, So You Must

Having trouble watching this video? Click here. Patient Attraction Episode 737 Earlier this year, ADA News reported that dental spending has remained essentially flat since since 2008’s financial meltdown. I’ll tell you why, and what you can do with your dental practice to thrive instead of flounder....
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The 5 “Don’ts” of Smile Galleries Play Now

The 5 “Don’ts” of Smile Galleries

Having trouble watching this video? Click here. Patient Attraction Episode 736 Smile galleries are a staple of dental websites. They allow you to build patient trust in your expertise by displaying the results of your work. Most dentists, though, turn off more patients than they attract through...
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Tricks to “Lure” New Dental Patients Play Now

Tricks to “Lure” New Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 735 The lure of getting “free stuff” is a tried and true marketing tactic – for a reason. Dentists can attract more new patients and increase conversions by using advertising lures. Stay tuned; I’ll be right back to...
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Are You Doing THIS for Better Dental Case Acceptance? Play Now

Are You Doing THIS for Better Dental Case Acceptance?

Having trouble watching this video? Click here. Patient Attraction Episode 734 Getting patients to accept your case solutions is critical to increasing your collections. That’s especially true for big cases, the ones that can bring in thousands of dollars. After the break, I’ll tell you why staying focused...
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5 Tips for Crafting Your Online Persona Play Now

5 Tips for Crafting Your Online Persona

Having trouble watching this video? Click here. Patient Attraction Episode 733 A presence on social media is a must for dentists these days. What does your online persona say about you? I’ll be right back to tell you how to accurately portray yourself online in a way that...
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The 4 Biggest Digital Marketing Challenges for Dentists in 2016 Play Now

The 4 Biggest Digital Marketing Challenges for Dentists in 2016

Having trouble watching this video? Click here. Patient Attraction Episode 732 Infusionsoft is a customer relationship management company that specializes in helping small businesses. Together with LeadPages, they recently surveyed more than 1,000 small-business owners to determine marketing trends for 2016. I’ll be right back with the...
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3 Key Phone-Tracking Metrics Every Dentist MUST Use Play Now

3 Key Phone-Tracking Metrics Every Dentist MUST Use

Having trouble watching this video? Click here. Patient Attraction Episode 731 Phone tracking is the absolute best way to measure ROI on your dental practice marketing. You’ll see what’s working to attract new patients and what parts of your marketing need help. I’ll be right back with...
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Is Paid Search Right for Your Dental Practice? Play Now

Is Paid Search Right for Your Dental Practice?

Having trouble watching this video? Click here. Patient Attraction Episode 730 Paid search can be an option for many dentists whose search engine optimization isn’t performing as well as they’d like. But paid search isn’t the magic bullet. I’ll discuss the pros and cons when we come...
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Dental e-Newsletters: Are They Worth It? Play Now

Dental e-Newsletters: Are They Worth It?

Having trouble watching this video? Click here. Patient Attraction Episode 729 Today’s dental newsletters aren’t the cheaply printed, folded paper clunkers that you used to see. Slick electronic newsletters are easy to produce and a great way to keep in touch with your patients. I’ll have 6...
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5 Tips for Better Dental Reviews Play Now

5 Tips for Better Dental Reviews

Having trouble watching this video? Click here. Patient Attraction Episode 728 Online reviews are the new word-of-mouth advertising. Positive reviews by your dental patients are crucial for your practice to attract more and better patients. I’ll be back with 5...
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These 3 Tips will Boost Your Dental SEO Play Now

These 3 Tips will Boost Your Dental SEO

Having trouble watching this video? Click here. Patient Attraction Episode 727 A recent online prediction is that visual content will increase in search importance in 2016. Whether infographics, images, or videos, your online dental marketing may need to incorporate some visual elements for maximum SEO impact. I’ll be...
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Is Your Dental Staff Killing Your Marketing? Play Now

Is Your Dental Staff Killing Your Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 726 There’s work, and then there’s passion. If your dental staff isn’t fired up and enthused about each new patient, you’re missing a lot of opportunities for increased collections. I’ll be back to tell how to make your...
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THIS Content Keeps Producing for Dentists Play Now

THIS Content Keeps Producing for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 725 A lot of Internet content is event- or news-driven. That kind of content, as useful as it is, generally has a short life. After the break, I’ll tell how a different kind of content – evergreen...
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Why YOU Are Vulnerable to Being Hacked Play Now

Why YOU Are Vulnerable to Being Hacked

Having trouble watching this video? Click here. Patient Attraction Episode 724 Google still has a ways to go to keep hacked content from showing up in search results. Don’t let your site become a victim of the recent rise in hacking. I’ll be back after the break...
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Do Dentists Know Who REALLY  Won the Super Bowl? Play Now

Do Dentists Know Who REALLY Won the Super Bowl?

Having trouble watching this video? Click here. Patient Attraction Episode 723 As if we needed any more evidence that mobile is the coming trend, the results from Super Bowl 50 viewers confirmed it. I’ll be back with the details and the implications for your dental marketing. Stay...
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Are You Using This Awesome SEO Tactic for Dentists? Play Now

Are You Using This Awesome SEO Tactic for Dentists?

Having trouble watching this video? Click here. Patient Attraction Episode 722 SEO for dentists isn’t all about keywords, code, and clicks. Today’s hot metric is audience engagement. After the break, I’ll tell you why Google really likes engagement, and why and how you must engage your online...
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Become a Hero to Your Anxious Dental Patients Play Now

Become a Hero to Your Anxious Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 721 Odontophobia, or dental fear, occurs in every country around the globe. Every dentist has dealt with anxious or fearful patients, and every dentist has lost some of those patients. After the break, I’ll tell you how to...
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Why long tails are good for dentists Play Now

Why long tails are good for dentists

Having trouble watching this video? Click here. Patient Attraction Episode 720 Using short keywords in your dental practice website content can get it lots of hits. That’s great, but if too many people click and then bounce off, you’re losing money and patients. I’ll be back after the...
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Downsell Your Dental Patients Play Now

Downsell Your Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 719 I just got back from a Disney cruise. To my surprise, I learned something about marketing during the cruise. It’s something you can use in your dental practice to increase patient case acceptance. I’ll be back after the break...
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Why Native Advertising Will Work for Your Dental Practice Play Now

Why Native Advertising Will Work for Your Dental Practice

Having trouble watching this video? Click here. Patient Attraction Episode 718 In yesterday’s podcast, I introduced an older form of advertising that’s enjoying a rebirth: native advertising. Spending on this form of advertising is projected to increase to more than $20 billion by 2018. More and...
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Secrets to Native Advertising for Dental Practices Play Now

Secrets to Native Advertising for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 717 Native advertising is a fairly old idea that’s attracting increased interest lately. With smartphone web browsing skyrocketing, on-screen real estate is at a premium. And ad blockers are getting more and more sophisticated. I’ll...
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Search Quality Ratings Guidelines for Dentists (part 2) Play Now

Search Quality Ratings Guidelines for Dentists (part 2)

Having trouble watching this video? Click here. Patient Attraction Episode 716 Google’s 2015 Search Quality Ratings Guidelines, released last year, offer insights into how dentists can achieve higher search engine results. Yesterday’s podcast covered the requirements for mobile phone sites and touched on the “needs...
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Search Quality Ratings Guidelines for Dentists (part 1) Play Now

Search Quality Ratings Guidelines for Dentists (part 1)

Having trouble watching this video? Click here. Patient Attraction Episode 715 Last year, Google released a 160-page document that details what its human website evaluators are using as judging criteria. It’s not the search algorithm, but it shows what the search engine considers important. I’ll...
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Why Are They Leaving? Keeping Your Dental Employees Play Now

Why Are They Leaving? Keeping Your Dental Employees

Having Trouble viewing this video? Please Click here  Patient Attraction Episode 714 A great deal of your dental practice marketing takes place in the office. And do you know who your most effective in-office marketers are? Your staff. They spend more time with the patients than...
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Is Streaming Video for Dentists? Play Now

Is Streaming Video for Dentists?

Having trouble watching this video? Click here. Patient Attraction Episode 713 Yesterday, I covered why and when dentists should put out a live, or streaming, video. And we took a quick look at some of the preliminary things you need to do to ensure a quality video. Today,...
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The 1 Reason Dentists Should Use Live Video Play Now

The 1 Reason Dentists Should Use Live Video

Having trouble watching this video? Click here. Patient Attraction Episode 712 Ever thought about doing a live video from your dental practice? If not, you should. Live, or streaming, video is a great way to promote new developments. And it’s gotten much easier and less complicated...
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Are You Thanking Your Online Dental Fans Enough? Play Now

Are You Thanking Your Online Dental Fans Enough?

Having trouble watching this video? Click here. Patient Attraction Episode 711   In previous podcasts, I’ve told you dentists shouldn’t waste time on social media. But maybe you’re not wasting time. Just as our clients automatically have blog posts...
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11 Media Interview Tips for Dentists Play Now

11 Media Interview Tips for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 710 Yesterday, I talked about how dentists can handle a public relations crisis. Today, I’ll discuss the positive side of public relations – the media interview. If that idea makes you nervous, don’t be! I’ll...
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Communicating in a Crisis: Dos and Don’ts for Dentists Play Now

Communicating in a Crisis: Dos and Don’ts for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 709 How should a dentist react when a comment on your blog, a Yelp review, a Facebook post, or a Tweet says uncomplimentary or even damaging things about you or your practice? Your public image...
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Bring the Past into the Present: Optimize Your Dental Blog Posts Play Now

Bring the Past into the Present: Optimize Your Dental Blog Posts

Having trouble watching this video? Click here. Patient Attraction Episode 708 If you have a dental blog, and you should, you know that there’s always a push for fresh, new content. What you may not know is that there’s a way to breathe...
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Do You Have the Magic Dental Marketing Bullet? Play Now

Do You Have the Magic Dental Marketing Bullet?

Having trouble watching this video? Click here. In some respects, dentists are no different than most other small-business owners. Each of them harbors a secret – or not-so-secret – desire for that ONE THING they can do with their marketing that will bring all the paying customers...
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Your Dental Mobile Website: Patients Want Play Now

Your Dental Mobile Website: Patients Want

Having trouble watching this video? Click here. A survey released in 2015 showed that mobile searches for doctors and dentists ranked fourth-highest out of 20 categories. Not only is a mobile website essential for dentists but you have to give them what they want when patients get...
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Has Your Dental Website Gone Mobile? Play Now

Has Your Dental Website Gone Mobile?

Having trouble watching this video? Click here. A survey released last year regarding search on mobile phones provided some eye-opening information. In this two-day series, I’ll tell you what the survey revealed, and why dentists absolutely must have mobile-optimized versions of their websites. Stay tuned; I’ll be...
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Tips for Winning Dental Marketing Emails Play Now

Tips for Winning Dental Marketing Emails

Having trouble watching this video? Click here. Done correctly, dental email marketing can bring big results for dental practices – over time. In today’s podcast, I’ll conclude our 4-day look at what makes great dental marketing emails, and the best way to stay in front of...
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Secrets to Successful Dental Email Marketing Play Now

Secrets to Successful Dental Email Marketing

Having trouble watching this video? Click here. Dentists can and do use email marketing to attract and convert more and better patients – and to keep the patients they already have. Success at dental email marketing requires a specific approach and techniques. Find out how to...
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Effective Dental Marketing Emails Ideas Play Now

Effective Dental Marketing Emails Ideas

Having trouble watching this video? Click here. Email dental marketing is very effective in staying in front of your current and potential patients. And it can lead to higher patient conversions and increase your collections. But you have to do it right. After the break, I’ll...
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Dental Marketing Emails that Patients Will Read Play Now

Dental Marketing Emails that Patients Will Read

Having trouble watching this video? Click here. There was a time when email marketing was thought to be dead. No more! The keys to success are to craft the right KINDS of emails AND to stay in front of your current and potential dental patients. I’ll...
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What are Dental Patients Searching for Online? Play Now

What are Dental Patients Searching for Online?

Having trouble watching this video? Click here. Patient Attraction Episode 700 Google is not only the most-used search engine in the world, it’s also a fount of useful information for dentists. What do YOU think are the most-searched big-ticket dental terms each month? Here’s a hint:...
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Secrets of Dental Marketing to “Grumpy Old Men” Play Now

Secrets of Dental Marketing to “Grumpy Old Men”

Having trouble watching this video? Click here. In yesterday’s podcast, I shared Bob Bly’s analysis of the motivations and marketing approaches for the over-50 male segment of the population: the Grumpy Old Men. I’ll be right back with more insight and marketing tips from Bob, an award-winning...
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Dental Marketing to the GOM Segment! Play Now

Dental Marketing to the GOM Segment!

Having trouble watching this video? Click here. There’s a large segment of the U.S. population – about 35 million people – that represents an excellent dental practice growth opportunity for dentists. That is, IF you know to market to them. I’ll be back after the...
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Why your Marketing Misses Big Dental Cases Play Now

Why your Marketing Misses Big Dental Cases

Having trouble watching this video? Click here. Patient Attraction Episode 697 One of the best ways to grow your specialty dental practice as an orthodontist, oral surgeon, implant specialist, or sleep specialist is to market for big cases. The question, though, is, “How much should...
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5 Steps to Measure Your Dental Marketing ROI Play Now

5 Steps to Measure Your Dental Marketing ROI

Having trouble watching this video? Click here. Patient Attraction Episode 696 How do you know if you’re getting enough return on investment from your dental marketing? The answer is to measure it. Not with some soft and fluffy metric, but with hard data....
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Should You Join a Dental Service Organization? Play Now

Should You Join a Dental Service Organization?

Having trouble watching this video? Click here. Patient Attraction Episode 695 There’s no question that the private practice physician is slowly disappearing. More and more medical doctors are working in group practices or in hospital-affiliated or -owned practices. The fairly recent rise of the Dental...
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Do You Have Health Care Consumers or Dental Patients? Play Now

Do You Have Health Care Consumers or Dental Patients?

Having trouble watching this video? Click here. Patient Attraction Episode 694 According to a 2015 Deloitte Survey of U.S. Health Care Consumers, there’s an ongoing shift in the mindset of dental patients. That shift indicates that people see themselves as informed, active decision-makers when it...
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How Getting Out of the Dental Office Will Boost Your Image Play Now

How Getting Out of the Dental Office Will Boost Your Image

Having trouble watching this video? Click here. Patient Attraction Episode 693 A positive online presence is essential for a dentist’s success and practice growth. A complete marketing approach, though, includes your professional presence in your community. After we come back, I’ll discuss ways to do good...
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Dentists Shouldn’t Get Penguin-Slapped! Play Now

Dentists Shouldn’t Get Penguin-Slapped!

Having trouble watching this video? Click here. Patient Attraction Episode 692 Google’s Penguin algorithm is very vigilant about bad content on web pages. Inbound spam links on your dental web pages are a big red flag, and Penguin will penalize you. Don’t get Penguin-slapped! I’ll explain...
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Why SEO is NOT a Sometime Thing for Dentists Play Now

Why SEO is NOT a Sometime Thing for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 691 The recent, nearly back-to-back changes to Google search has the SEO community scratching its head. After the break,  I’ll tell you why the constant evolution of search means that your dental practice website...
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The Surprising Truth Behind Dental Keyword Rankings Play Now

The Surprising Truth Behind Dental Keyword Rankings

Having trouble watching this video? Click here. Patient Attraction Episode 680 Hi everyone, Colin Receveur here, and welcome to February’s first Flashback Friday edition of the Patient Attraction Podcast. I have dentists ask me all the time about their keyword rankings, but many don’t understand that keyword rankings...
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1 Big Secret Every Multimillionaire Dentist Knows Play Now

1 Big Secret Every Multimillionaire Dentist Knows

Having trouble watching this video? Click here. Patient Attraction Episode 689 How would you like to become a multimillionaire? If you’re like many other dentists I talk to on a regular basis, you have financial goals for your practice and maybe even some ideas about...
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The Surprising Truth About the Price Dental Patients Are Willing to Pay Play Now

The Surprising Truth About the Price Dental Patients Are Willing to Pay

Having trouble watching this video? Click here. Patient Attraction Episode 686 Hi, Colin here, and thanks for taking time out of your busy day to listen to this special edition of the Patient Attraction Podcast. For today’s Flashback Friday episode, let’s go way back to...
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Boosting Your Dental Practice SEO – Day 4 Play Now

Boosting Your Dental Practice SEO – Day 4

Having trouble watching this video? Click here. Patient Attraction Episode 687 This podcast concludes our 4-day series to help dentists boost their rankings on local search results. Without Search Engine Optimization for your website, you’re missing tons of new prospective patients. If you haven’t viewed...
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Boosting Your Dental Practice SEO – Part 3 Play Now

Boosting Your Dental Practice SEO – Part 3

Having trouble watching this video? Click here. Patient Attraction Episode 686 This podcast is Day 3 of a 4-day series to help dentists boost their rankings on local search results. If you haven’t viewed Days 1 and 2, you might want to see those before viewing this podcast....
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Boosting Your Dental Practice SEO – Part 2 Play Now

Boosting Your Dental Practice SEO – Part 2

Having trouble watching this video? Click here. Patient Attraction Episode 685 This podcast is Day 2 of a 4-day series to help dentists boost their rankings on local search results. If you haven’t viewed Day 1, you might want to see that before viewing this podcast. Each day...
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Boosting Your Dental Practice SEO – Part 1 Play Now

Boosting Your Dental Practice SEO – Part 1

Having trouble watching this video? Click here. Patient Attraction Episode 684 SEO, or Search Engine Optimization, is the Holy Grail of online marketing. The problem is that the Holy Grail keeps shapeshifting. In the first of a 4-part series, I’ll some of the latest changes and how to...
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Is Your Dental Practice Prepared to Respond to These Gloomy Economic Trends? Play Now

Is Your Dental Practice Prepared to Respond to These Gloomy Economic Trends?

Having trouble watching this video? Click here. Patient Attraction Episode 683 Welcome to our Flashback Friday edition of the Patient Attraction Podcast. I’m Colin Receveur, founder and CEO of SmartBox Web Marketing. Today, I want to flash back to an episode from about a year...
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What Type of Dentist Are You? Play Now

What Type of Dentist Are You?

Having trouble watching this video? Click here. Patient Attraction Episode 682 Colin Receveur here again, and I’ve got a question for you to think about today: Are You Ready to Charge Your Practice? It’s a question I first asked in a podcast...
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Mobile Sites are Critical for Converting Dental Patients Play Now

Mobile Sites are Critical for Converting Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 681 Hi, Colin here with another Wayback Wednesday episode of the Patient Attraction Podcast. About a year and a half ago, I came across some important data about mobile devices and shared that with you...
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How Dentists Can Have The “Keys to the Kingdom” – Call Tracking Play Now

How Dentists Can Have The “Keys to the Kingdom” – Call Tracking

Having trouble watching this video? Click here. Patient Attraction Episode 680 Call tracking is a topic that we come back to again and again – in previous newsletters, and in practically all of our live presentations. In this podcast, we’ll discuss why call tracking is truly the...
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4 Tips for Dental Practice Content Marketing Success Play Now

4 Tips for Dental Practice Content Marketing Success

Having trouble watching this video? Click here. Patient Attraction Episode 679 Done well, content marketing for your dental practice can bring significant benefits--increased views, media coverage, and mentions by third parties. Done poorly, it can spell disaster. In this podcast, we’ll cover 4 proven tips for boosting your...
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Attract the RIGHT Dental Patients with Great Storytelling – Part 2 Play Now

Attract the RIGHT Dental Patients with Great Storytelling – Part 2

Having trouble watching this video? Click here. Patient Attraction Episode 678: In yesterday’s podcast, we talked about why effective dental marketing is storytelling. If your marketing doesn’t tell your story to grab the prospective patients you want, you’re throwing money away. Today, I’ll discuss how to...
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Attract the RIGHT Dental Patients with Great Storytelling (Part 1) Play Now

Attract the RIGHT Dental Patients with Great Storytelling (Part 1)

Having trouble watching this video? Click here. Patient Attraction Episode 677 You’ve tuned into this podcast because your marketing isn’t attracting enough well-paying patients to your dental practice.  You may well be tired of spending and not seeing results.  It’s probably because your marketing doesn’t tell...
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Here’s a Quick Way for Dentists to Sabotage Their Goals Play Now

Here’s a Quick Way for Dentists to Sabotage Their Goals

Having trouble watching this video? Click here. Patient Attraction Episode 676 Hi, I’m Colin Receveur, founder and CEO of SmartBox Web Marketing. Welcome to another Flashback Friday edition of the Patient Attraction Podcast. It’s been about three weeks since the start of the new year,...
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A Surprising Dental Marketing Method You Thought Was Outdated Play Now

A Surprising Dental Marketing Method You Thought Was Outdated

Having trouble watching this video? Click here. Patient Attraction Episode 675 Hi, everyone. Colin Receveur here, and thanks for tuning in to another Throwback Thursday episode of the Patient Attraction Podcast. Today, I’d like to look back to a popular classic podcast episode from 2014....
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Every Good Dentist Is a Good Mind Reader, Too Play Now

Every Good Dentist Is a Good Mind Reader, Too

Having trouble watching this video? Click here. Patient Attraction Episode 674 If you’re like every other dentist out there, it’s your job to find out what’s going on in your patients’ mouths and give them the solutions they want or need. But SUCCESSFUL dentists know...
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3 Tips Dentists Need to Know about SEO in 2016 Play Now

3 Tips Dentists Need to Know about SEO in 2016

Having trouble watching this video? Click here. Patient Attraction Episode 673 How much should you spend on your marketing? When can you tell if it’s working for you? At what point do you pull the plug on a bad marketing campaign? These are all valid questions, and...
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Become a People Person, Not JUST Their Dentist Play Now

Become a People Person, Not JUST Their Dentist

Having trouble watching this video? Click here. Patient Attraction Episode 672 You may have seen the TV show with Gordon Ramsey, the no-nonsense chef who has spent his career training people in the culinary world and rescuing restaurants on the brink of disaster. In all the chaos that...
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5 Easy Ways Dentists Can Convert More Leads (Part 2) Play Now

5 Easy Ways Dentists Can Convert More Leads (Part 2)

Having trouble watching this video? Click here. Patient Attraction Episode 671 Here’s a shocking realization no dentist wants to hear: The people visiting your website are not becoming patients. You have the content, and you have the digital tools in place, but something is missing. Stay tuned to...
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5 Easy Ways Dentists Can Convert More Leads (Part 1) Play Now

5 Easy Ways Dentists Can Convert More Leads (Part 1)

Having trouble watching this video? Click here. Patient Attraction Episode 670 You’ve just built an incredible-looking dental website with great content. You thought this would be the thing that finally increases your profits and patient numbers, but the phones are still silent. When we return, I’ll begin a...
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These Dental Videos Get the Opposite Reaction You Want Play Now

These Dental Videos Get the Opposite Reaction You Want

Having trouble watching this video? Click here. Patient Attraction Episode 669: Hi, Colin here again, and I’m glad you could join me for today’s Flashback Friday edition of the Patient Attraction Podcast. You’ve probably heard that having video on your website is more effective than...
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Here’s Why Your Dental Website is Losing Patients Play Now

Here’s Why Your Dental Website is Losing Patients

Having trouble watching this video? Click here. Patient Attraction Episode 668: In today’s digital age, having a website is a must when it comes to attracting new patients. But what if your website is actually LOSING you patients? That was the topic of the April...
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Dental Websites Are Missing Out on This Huge Opportunity Play Now

Dental Websites Are Missing Out on This Huge Opportunity

Having trouble watching this video? Click here. Patient Attraction Episode 667 Hi, Colin Receveur here, founder and CEO of SmartBox Dental Marketing. Thanks for tuning in to today’s Wayback Wednesday edition of the Patient Attraction Podcast. I want to start by asking you a question:...
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Your Dental Marketing Emails Suck But There is Hope Play Now

Your Dental Marketing Emails Suck But There is Hope

Having trouble watching this video? Click here. Patient Attraction Episode 666 Your emails aren’t producing results because because emails are losing their effect on potential patients. Your emails aren’t producing results because the message is WRONG. When we return, I’ll have some little-known ways you can create,...
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3 Secrets to Using Facebook to Grow Your Dental Practice Play Now

3 Secrets to Using Facebook to Grow Your Dental Practice

Having trouble watching this video? Click here. Patient Attraction Episode 665 Dentists are often lured into the world of Facebook expecting to see huge results by posting a few items about their practice and collecting likes and shares. If that’s the extent of your social media use, you...
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Are You the Kind of Dentist Who Will Take Action? Play Now

Are You the Kind of Dentist Who Will Take Action?

Having trouble watching this video? Click here. Patient Attraction Episode 664 You probably remember your ACT or SAT score, or your IQ. You may know whether you are Type A or Type B personality. These are measures of your thinking and your feeling. Today, I want to talk...
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Smart Dentists Don’t Waste Time Marketing to … Play Now

Smart Dentists Don’t Waste Time Marketing to …

Having trouble watching this video? Click here. Patient Attraction Episode 663 There’s a gap in your marketing plan, and it means the difference between being a thriving dental practice and one that is barely making ends meet. Dentists who are frustrated with their...
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These Marketing Messages are Hurting Dentists Everywhere Play Now

These Marketing Messages are Hurting Dentists Everywhere

Patient Attraction Episode 662 Having trouble watching this video? Click here. Thanks for tuning in to today’s Flashback Friday episode of the Patient Attraction Podcast. I’m Colin Receveur, founder and CEO of SmartBox Web Marketing. If you’re like...
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Avoid This Big Mistake with Dental Website Content Play Now

Avoid This Big Mistake with Dental Website Content

Patient Attraction Episode 661 Having trouble watching this video? Click here. There’s one big mistake that many dentists are making with their website content. Most aren’t even aware they’re making this disastrous mistake because someone else has been managing their website. What’s worse is that Google...
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What Every Dentist Ought to Know About Facebook and Google PPC Ads Play Now

What Every Dentist Ought to Know About Facebook and Google PPC Ads

Patient Attraction Episode 660 Having trouble watching this video? Click here. Hi, Colin here, and I’m glad you could join me for the first Wayback Wednesday episode of the new year. Here at SmartBox, we use both Facebook and Google pay-per-click ads to aid our clients....
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5 Big Secrets Behind Great Press Releases Play Now

5 Big Secrets Behind Great Press Releases

Patient Attraction Episode 659 Having trouble watching this video? Click here. Press releases are a great way to build SEO and engage new patients. There’s no doubt about that, but I bet you do not know these secrets to managing press releases and achieving optimal results....
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Poor Dental Content Will Come Back to Bite You Play Now

Poor Dental Content Will Come Back to Bite You

Patient Attraction Episode 658 Having trouble watching this video? Click here. I’ve warned you for years how bad content can kill your Google ranking and make it hard for new patients to find your dental practice online. It’s time to take these...
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Could You Be a SmartBox Dentist? Play Now

Could You Be a SmartBox Dentist?

Having trouble watching this video? Click here. Patient Attraction Episode 961 Not every dental marketing firm is a good fit for every dentist. SmartBox Web Marketing is a dental patient attraction company providing dental patient attraction services. We’re not a...
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Why Bad Content Could be Costing You Business (Part 2) Play Now

Why Bad Content Could be Costing You Business (Part 2)

Patient Attraction Episode 657 Having trouble watching this video? Click here. You are missing a crucial opportunity to grow your practice and find the patients YOU want to treat, but the good news is that the solution to this problem is simple....
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Why Bad Content Could be Costing You Business (Part 1) Play Now

Why Bad Content Could be Costing You Business (Part 1)

Patient Attraction Episode 656:  Having trouble watching this video? Click here. I’ll let you in on a little secret: Content marketing has taken off over the past 10 years. You’re likely to attract the patients you want with great content as opposed to traditional...
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An Essential New Year’s Lesson for Dentists Play Now

An Essential New Year’s Lesson for Dentists

Patient Attraction Episode 655 Having trouble watching this video? Click here. Welcome to our first Patient Attraction Podcast episode of 2016. I’d like to wish you a happy New Year’s Day, and I won’t take much...
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These 3 Marketing Strategies Help Dentists Dominate Their Competition Play Now

These 3 Marketing Strategies Help Dentists Dominate Their Competition

Patient Attraction Episode 654 Having trouble watching this video? Click here. Happy New Year’s Eve! Colin here, and I’m glad you could join me today for another Throwback Thursday edition of the Patient Attraction Podcast. Let’s go back to the April 7, 2014 podcast episode that...
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Do You Know Your Potential Patients’ Dental Consumer IQ? Play Now

Do You Know Your Potential Patients’ Dental Consumer IQ?

Patient Attraction Episode 653 Having trouble watching this video? Click here. Today, there’s an incredible amount of information online that consumers constantly have to sift through. That includes your website – and the information there can either help you or hurt you. Are you delivering information...
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Dentists Can Succeed Advertising on Social Media (Part 4) Play Now

Dentists Can Succeed Advertising on Social Media (Part 4)

Patient Attraction Episode 652 Having trouble watching this video? Click here. Social media advertising is an entirely different beast than what YOU are used to as a social media user. You’re making a HUGE mistake if you underestimate the time commitment...
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Dentists Can Succeed Advertising on Social Media (Part 3) Play Now

Dentists Can Succeed Advertising on Social Media (Part 3)

Patient Attraction Episode 651 Having trouble watching this video? Click here. There is more to social media advertising than crafting a message and hitting post. The process takes plenty of resources to hit the right patients at the right time. Stay tuned,...
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Dentists Can Succeed Advertising on Social Media (Part 2) Play Now

Dentists Can Succeed Advertising on Social Media (Part 2)

Patient Attraction Episode 650 Having trouble watching this video? Click here. You’re ready to move past begging for likes and shares with your social media account and thinking about building a quality advertising platform to draw more and better patients. After the...
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Dentists Can Succeed Advertising on Social Media (Part 1) Play Now

Dentists Can Succeed Advertising on Social Media (Part 1)

Patient Attraction Episode 649 Having trouble watching this video? Click here. I know I spend a lot of time telling dentists how they are misusing social media, but that’s not to say social media can not serve as a useful purpose in your dental...
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A Special Christmas Message for Dentists Play Now

A Special Christmas Message for Dentists

Patient Attraction Episode 648 Having trouble watching this video? Click here. Merry Christmas, everyone! I’m grateful you’ve tuned in for a few minutes during the holiday. As you celebrate with your family and loved ones today, I want to wish you and yours good tidings...
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Dentists Must Fulfill These 3 Patient Wishes or Lose Business Play Now

Dentists Must Fulfill These 3 Patient Wishes or Lose Business

Patient Attraction Episode 647 Having trouble watching this video? Click here. Hi everyone, Colin here, and welcome to our Christmas Eve Throwback Thursday episode. For today’s Patient Attraction Podcast, I want to talk about wish lists. No, not your Christmas wish list, but the wish list...
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How Website Videos Can Lose Dental Patients Play Now

How Website Videos Can Lose Dental Patients

Patient Attraction Episode 646 Having trouble watching this video? Click here. Thanks for tuning in to another Wayback Wednesday episode of the Patient Attraction Podcast. I’m Colin Receveur, founder and CEO of SmartBox Web Marketing. Today, I’d like to look back at a very important 2013...
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3 Tricks Dentists MUST Know About Content Marketing Play Now

3 Tricks Dentists MUST Know About Content Marketing

Patient Attraction Episode 645 Having trouble watching this video? Click here. It’s time to step outside the box and revamp your content marketing. I talk a lot on this podcast about content marketing and developing quality content for your website. When we come back, I’ll address a few ways...
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Become A Great Dental Marketing Writer in 1 Day Play Now

Become A Great Dental Marketing Writer in 1 Day

Patient Attraction Episode 644 Having trouble watching this video? Click here. Experienced marketing writers can easily charge hundreds of dollars per hour and earn close to six figures in a year. That is a pretty big expense for most dentists. Stay tuned,...
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The SECRETS Behind Targeting the Right Patients (Part 2) Play Now

The SECRETS Behind Targeting the Right Patients (Part 2)

Patient Attraction Episode 643 Having trouble watching this video? Click here. TOMS Shoes is a popular footwear company that is known for creating comfortable, fashionable and inexpensive shoes. But that’s not what makes TOMS unique. What is unique about TOMS  is that...
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The SECRETS Behind Targeting the Right Patients (Part 1) Play Now

The SECRETS Behind Targeting the Right Patients (Part 1)

Patient Attraction Episode 642 Having trouble watching this video? Click here. Patients don’t want to know about your dental procedure; they want to know how YOU and that procedure can help them. When we return, I will tell...
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Every Dentist Can Gain Time by Doing This 1 Thing Play Now

Every Dentist Can Gain Time by Doing This 1 Thing

Patient Attraction Episode 641 Having trouble watching this video? Click here. These days, we’re so connected that it’s nearly impossible for anyone to get away from work. This is especially true for dentists like you who are busy running their...
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How Dentists Can See All Their Online Mentions Play Now

How Dentists Can See All Their Online Mentions

Patient Attraction Episode 640 Having trouble watching this video? Click here. Hi, Colin Receveur here with another Throwback Thursday edition of the Patient Attraction Podcast. Do you know how others see you online? Back in March...
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This Is How Dentists Dominate Google and Get More Patients Play Now

This Is How Dentists Dominate Google and Get More Patients

Patient Attraction Episode 639: Having trouble watching this video? Click here. Hi, Colin here for another Wayback Wednesday edition of the Patient Attraction Podcast. When you Google your name or your practice name, are you coming up on the first...
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The Many Ways to use Dental Testimonials Play Now

The Many Ways to use Dental Testimonials

Patient Attraction Episode 638 Having trouble watching this video? Click here. Video is an incredible way to create great testimonials, but it’s hardly the only way. Stay tuned and I’ll share some hacks that will give you powerful testimonials that can help you achieve...
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Get Rid of Your Awful Dental Video Testimonials Play Now

Get Rid of Your Awful Dental Video Testimonials

Patient Attraction Episode 637 Having trouble watching this video? Click here. News Flash: Nobody wants to view low-resolution video testimonials of patients sitting in a dental chair after their treatment looking confused – or worse – coached about...
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It’s Time For Dentists to Bring The Pain Play Now

It’s Time For Dentists to Bring The Pain

Having trouble watching this video? Click here. I want to challenge you to do something you’ve spent your whole career trying to avoid: BRING THE PAIN. When we return, I will share some of the biggest secrets about how bringing the pain can help you attract more...
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Your Dental Testimonials Are Falling on Deaf Ears Play Now

Your Dental Testimonials Are Falling on Deaf Ears

Having trouble watching this video? Click Here. Patient Attraction Episode 635 I’m here today to tell you that you are missing one of the biggest chances to showcase your dental practice to new patients. After the...
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1 Simple Method Dentists Should Use to Identify Effective Marketing Play Now

1 Simple Method Dentists Should Use to Identify Effective Marketing

Patient Attraction Episode 634: 1 Simple Method Dentists Should Use to Identify Effective Marketing Hi, it’s Colin Receveur, founder and CEO of SmartBox Web Marketing. I want to start off our Flashback Friday episode by asking you an important question: Where are your phone calls coming from?...
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Successful Dentists Don’t Let Detours Stop Them Play Now

Successful Dentists Don’t Let Detours Stop Them

Patient Attraction Episode 633: Successful Dentists Don’t Let Detours Stop Them All dentists have been caught up in little things that distract them from what they really need to focus on. The problem is, distracted dentists can’t achieve more patients, more profits, and more freedom. In a...
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This Dental Website Problem Could Be Costing You Patients Play Now

This Dental Website Problem Could Be Costing You Patients

Patient Attraction Episode 632: This Dental Website Problem Could Be Costing You Patients Happy hump day, and thanks for joining me for this Wayback Wednesday episode of the Patient Attraction Podcast. I’ve had a lot of dentists come to me complaining about how slow their website is,...
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Email Trends Dentists Need to Know About (part 2) Play Now

Email Trends Dentists Need to Know About (part 2)

Patient Attraction Episode 631: Email Trends Dentists Need to Know About (part 2) Welcome to day 2 of our look at email trends dentists need to know. Yesterday, I told you that longer emails get longer responses, people expect email replies with an hour, and those 50 and older...
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Email Trends You Need to Know About (part 1) Play Now

Email Trends You Need to Know About (part 1)

Patient Attraction Episode 630: Email Trends You Need to Know About (part 1) For the next two days, I want to talk about email marketing. I recently came across a fantastic study that breaks down email length and will help you understand how to use email marketing in your...
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Why Dentists Are Missing What Your Patients Are Trying to Tell You Play Now

Why Dentists Are Missing What Your Patients Are Trying to Tell You

Patient Attraction Episode 629: Why Dentists Are Missing What Your Patients Are Trying to Tell YouA few years ago, I decided to switch primary care physicians after a negative experience. I went in with symptoms that resembled a common cold, and without listening or even really looking at...
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5 Critical Ways to Improve Your Dental Office Play Now

5 Critical Ways to Improve Your Dental Office

Patient Attraction Episode 628: 5 Critical Ways to Improve Your Dental Office There are much more ways Google can benefit your dental practice aside from search engine results and fancy features. Let’s look at a few ways the search engine giant operates its business and reaches out to...
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1 Easy Way Dentists Can Boost Their Google Search Results Play Now

1 Easy Way Dentists Can Boost Their Google Search Results

Patient Attraction Episode 627: 1 Easy Way Dentists Can Boost Their Google Search Results Colin here with another Flashback Friday edition of the Patient Attraction Podcast. Recently, Google updated its algorithm to give Internet users the most precise search results possible. This applies to potential patients looking...
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Ignoring This Online Tool Costs Dentists New Patients Play Now

Ignoring This Online Tool Costs Dentists New Patients

Patient Attraction Episode 626: Ignoring This Online Tool Costs Dentists New Patients Hi everyone, Colin Receveur here, founder and CEO of SmartBox Web Marketing. I’m glad you could join me for another Throwback Thursday edition of the Patient Attraction Podcast. Did you know that more than 60...
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How Google’s Trick Deceives Dentists Play Now

How Google’s Trick Deceives Dentists

Patient Attraction Episode 625: How Google’s Trick Deceives Dentists Hi again, Colin here with December’s first Wayback Wednesday episode of the Patient Attraction Podcast. There’s a trick that Google plays on dentists and everyone searching for your practice on Google. It’s about how localized and personalized...
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Branding Is NOT Entirely in Your Hands Play Now

Branding Is NOT Entirely in Your Hands

Patient Attraction Episode 624: Branding Is NOT Entirely in Your Hands Here’s a scary thought: You don’t have control over your brand. The image you are promoting isn’t necessarily the message that is reaching your patients – or the message they want to hear. I’ll tell you more...
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3 Secrets to Know When Considering Outsourcing SEO Play Now

3 Secrets to Know When Considering Outsourcing SEO

Patient Attraction Episode 623: 3 Secrets to Know When Considering Outsourcing SEO You’ve heard that it takes a village to raise a child. Well, the same can be said about boosting your SEO and achieving great page ranks. I want to share with you what some of the BIGGEST...
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3 Critical Actions That Will Ramp Up Your Image Play Now

3 Critical Actions That Will Ramp Up Your Image

Patient Attraction Episode 622: 3 Critical Actions That Will Ramp Up Your Image You might remember the Canon advertising campaign that said, “Image is everything.” When we come back, I’m going to tell you why the PERCEPTION of your dental practice can be as important as the actual...
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Google’s HUGE Change Can Bring You More Patients Play Now

Google’s HUGE Change Can Bring You More Patients

Patient Attraction Episode 621: Google’s HUGE Change Can Bring You More Patients Google recently launched a new tool that gives you can give dentists access to a virtual waiting room filled with new and prospective patients. I’ll tell you more when we return. - Colin here, and welcome to the...
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Why Discounts and Deals Can Hurt Dentists Play Now

Why Discounts and Deals Can Hurt Dentists

Patient Attraction Episode 620: Why Discounts and Deals Can Hurt Dentists Colin here, and thanks for joining me for this special Flashback Friday edition of the Patient Attraction Podcast. As you know, today is Black Friday, and I want to commemorate...
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Here’s a Quick Marketing Lesson for Dentists Play Now

Here’s a Quick Marketing Lesson for Dentists

Patient Attraction Episode 619: Here’s a Quick Marketing Lesson for Dentists Happy Thanksgiving, everyone! Colin here, and thanks for tuning in to this Throwback Thursday holiday edition of the Patient Attraction Podcast. I don’t want to take up too much of your day off, so I’m going...
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Dentists Should Know This Secret to Getting More Phone Calls Play Now

Dentists Should Know This Secret to Getting More Phone Calls

Patient Attraction Episode 618: Dentists Should Know This Secret to Getting More Phone Calls Colin Receveur here, founder and CEO of SmartBox Web Marketing. Do you know what keywords are generating phone calls to your office? For today’s Wayback Wednesday episode, we’re going way back to a...
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Dentists Should Avoid These 3 Social Media Blunders Play Now

Dentists Should Avoid These 3 Social Media Blunders

Patient Attraction Episode 617: Dentists Should Avoid These 3 Social Media Blunders I recently saw a blog that tried to tell businesses three ways they can make social media work. I’m going to use those same three reasons to show you why it doesn’t work for dentists. Today is...
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How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 3) Play Now

How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 3)

Patient Attraction Episode 616: How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 3) Today I’m going wrap up my discussion about social media’s reach by discussing one of Google’s social media applications. You probably know that I often praise Google’s applications, but stay tuned, and I’ll...
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How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 2) Play Now

How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 2)

Patient Attraction Episode 615: How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 2) Yesterday, I discussed how dentists who put their eggs in the Facebook basket are setting themselves up for failure. Today, I want to continue that conversation, but instead of Facebook, I want to...
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How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 1) Play Now

How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 1)

Patient Attraction Episode 614: How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 1) If you think Facebook has the ability to bring you new patients, let me shed some light on what Facebook is really doing for your dental practice. I want to spend the next...
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This Method Gives Dentists More Freedom Play Now

This Method Gives Dentists More Freedom

Patient Attraction Episode 613: This Method Gives Dentists More Freedom   Colin Receveur here, and thanks for tuning in to the Patient Attraction Podcast. I want to start our Flashback Friday episode by wishing my wife Amanda a happy 4th anniversary. You’ll hear me mention her...
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This Little-Known Mistake Is Costing Dentists Big Time Play Now

This Little-Known Mistake Is Costing Dentists Big Time

Patient Attraction Episode 612: This Little-Known Mistake Is Costing Dentists Big Time Welcome back to another Throwback Thursday episode of the Patient Attraction Podcast. Today, I’d like to bring up a huge problem many dentists don’t even realize they have....
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50 Businessowners Paid Big Money to Hear This Information Play Now

50 Businessowners Paid Big Money to Hear This Information

Patient Attraction Episode 612 Hi, I’m super excited because I just finished my presentation to a roomful of Infusionsoft experts about how we are helping dentists attract more and better patients. The presentation went really well, the audience asked great questions, and the positive response was overwhelming. <span...
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The 1 Program Dentists Need to Attract More Patients Play Now

The 1 Program Dentists Need to Attract More Patients

Patient Attraction Episode 611 Hi, welcome to a special LIVE podcast from Chandler, Arizona, where several members of my staff and I are attending Infusionsoft’s Partnercon. Infusionsoft is an international software company that helps small businesses convert more leads and organize their business model. I’ve podcasted on...
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Little-known Ways Automation Can Boost Your Dental Practice Play Now

Little-known Ways Automation Can Boost Your Dental Practice

Patient Attraction Episode 610: Little-known Ways Automation Can Boost Your Dental Practice Today, I’m at a conference at Infusionsoft headquarters with a special message for people who need help organizing their business and converting more leads. Stay tuned to see how dentists can use automation to get your...
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Google is Here to Help Dentists, But Are YOU on Its Radar? Play Now

Google is Here to Help Dentists, But Are YOU on Its Radar?

Patient Attraction Episode 609: Google is Here to Help Dentists, But Are YOU on Its Radar? Earlier this year, Google got some new functionality you might not have been aware of – unless you’ve been following this podcast, of course. Google, in its...
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5 Ways to Repurpose Your Dental Marketing Content Play Now

5 Ways to Repurpose Your Dental Marketing Content

Patient Attraction Episode 608: 5 Ways to Repurpose Your Dental Marketing Content   Colin Receveur here, and welcome to the Patient Attraction Podcast. Today I want to continue discussing the importance of content marketing for dentists, but also share how you can reuse...
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What Every Dentist Ought to Know About Content Marketing Play Now

What Every Dentist Ought to Know About Content Marketing

Patient Attraction Episode 607: What Every Dentist Ought to Know About Content Marketing As a trained, experienced dentist, you have a vast amount of knowledge stored in your head and available at your fingertips. All that content, if you will, is useful to your patients...
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What Dentists Should Know About Discounted Fees Play Now

What Dentists Should Know About Discounted Fees

Patient Attraction Episode 606: What Dentists Should Know About Discounted Fees   Hi everyone, Colin here, and welcome to this Friday the 13th Flashback Friday episode. If you’re like other dentists, you’ve been asked to lower your fees for a service you offer. If you’ve reduced the...
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This Modern Automated Process Will Revolutionize Your Dental Marketing Play Now

This Modern Automated Process Will Revolutionize Your Dental Marketing

Patient Attraction Episode 605: This Modern Automated Process Will Revolutionize Your Dental Marketing   Thanks for tuning in for today’s Throwback Thursday edition of the Patient Attraction Podcast. I want to take another look at a 2014 podcast where I warn dentists to s<span...
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Smart Dentists Know This 1 Easy Way to Keep Patients and Get New Ones Play Now

Smart Dentists Know This 1 Easy Way to Keep Patients and Get New Ones

Patient Attraction Episode 604: Smart Dentists Know This 1 Easy Way to Keep Patients and Get New Ones Welcome to another Wayback Wednesday episode of the Patient Attraction Podcast. Colin Receveur here, founder and CEO of SmartBox Web Marketing. Today, I want to share...
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The Dentist’s Guide to Developing/Editing Incredible Content – Part 2 Play Now

The Dentist’s Guide to Developing/Editing Incredible Content – Part 2

Patient Attraction Episode 603: The Dentist’s Guide to Developing/Editing Incredible Content - Part 2   Colin here, and welcome to the Patient Attraction Podcast. Yesterday I covered some of my favorite writing tips and provided a checklist for how you can make your writing stand out to your...
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The Dentist’s Guide to Developing/Editing Incredible Content (part 1) Play Now

The Dentist’s Guide to Developing/Editing Incredible Content (part 1)

Patient Attraction Episode 602: The Dentist’s Guide to Developing/Editing Incredible Content (part 1) Does your web copy pass our editing checklist? For the next 2 days, I want to take you through ALL the steps necessary to create effective dental content that attracts new patients. Stay tuned. - Colin here,...
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3 Critical Keyword and SEO Principles Play Now

3 Critical Keyword and SEO Principles

Patient Attraction Episode 601: 3 Critical Keyword and SEO Principles Dr. Hook recently opened a practice and has decided to take what I call the “shotgun approach” to building SEO though his paid marketing efforts. He spent thousands of dollars purchasing the highest-performing keywords in his local market. Then,...
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Email Marketing Essential to Attracting More Patients Play Now

Email Marketing Essential to Attracting More Patients

Patient Attraction Episode 600: Email Marketing Essential to Attracting More Patients What good are high Google rankings if you cannot convert the leads? Once you grab a potential patient’s interest, how are you convincing them to buy? These are likely two questions that you’ve asked yourself when searching for...
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4 Essential Tips for Successful Dental Web Marketing Play Now

4 Essential Tips for Successful Dental Web Marketing

Patient Attraction Episode 599: 4 Essential Tips for Successful Dental Web Marketing Colin Receveur here, and thanks for tuning in to November’s first Flashback Friday edition of the Patient Attraction Podcast. Is your website bringing you lots of new patients? If not, what’s...
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Why Rich Dentists Get the Patients They Want Play Now

Why Rich Dentists Get the Patients They Want

  Patient Attraction Episode 598: Why Rich Dentists Get the Patients They Want Do you wonder why your competition is bringing in more patients and more money than you are? I talked about this very subject in a podcast episode last year: Here is...
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Every Dentist Must Beware of This 1 Unexpected Way to Lose Patients Play Now

Every Dentist Must Beware of This 1 Unexpected Way to Lose Patients

Patient Attraction Episode 597: Every Dentist Must Beware of This 1 Unexpected Way to Lose Patients     Thanks for tuning in to the first Wayback Wednesday podcast episode of November. I’m Colin Receveur, founder and CEO of SmartBox Web Marketing. For today’s Patient Attraction Podcast, I want...
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10 Headline Writing Tips You Need to Start Using (part 2) Play Now

10 Headline Writing Tips You Need to Start Using (part 2)

Patient Attraction Episode 596: 10 Headline Writing Tips You Need to Start Using (part 2)   Yesterday I covered some of the biggest secrets to headline writing and ways to make your press releases catch the eye of readers and news agencies. Come back after the break, and...
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10 Headline Writing Tips You Need to Start Using (part 1) Play Now

10 Headline Writing Tips You Need to Start Using (part 1)

Patient Attraction Episode 595: 10 Headline Writing Tips You Need to Start Using (part 1)   If this isn’t your first time hearing this podcast, you know that I am a big proponent of press releases. Press releases give exposure to your practice, dental services, develop credibility and...
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How to Dominate Your Market With Quality Content Play Now

How to Dominate Your Market With Quality Content

Patient Attraction Episode 594: How to Dominate Your Market With Quality Content   There’s a critical element of your patient attraction system that you may be overlooking, or at least misusing. Your...
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The Tricks (and Treats) of Attracting Better Patients Play Now

The Tricks (and Treats) of Attracting Better Patients

Patient Attraction Episode 593: The Tricks (and Treats) of Attracting Better Patients Happy Halloween everyone. I’m going to scare you with a thought today: Your prospects are price shopping, and you may be leading them right into...
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7 Scary Mobile Website Problems for Dentists Play Now

7 Scary Mobile Website Problems for Dentists

Patient Attraction Episode 592: 7 Scary Mobile Website Problems for Dentists Colin here, and thanks for joining me for a special Flashback Friday edition of the Patient Attraction Podcast. As you know, tomorrow...
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Why All Dentists’ PPC Campaigns are NOT Created Equal Play Now

Why All Dentists’ PPC Campaigns are NOT Created Equal

Patient Attraction Episode 591: Why All Dentists’ PPC Campaigns are NOT Created Equal Hi, I’m Colin Receveur, founder and CEO of SmartBox Web Marketing. Thanks for joining me for this Throwback Thursday episode<span...
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