content is king

Is There Such a Thing as Too Much Dental Content?

Is There Such a Thing as Too Much Dental Content?

Content is king on when it comes to being found on Google. But for dentists, as well as almost every other business, the right amount of content is the key to keeping your website ranking high. There are two reasons why too much content is a bad thing: keyword dilution, and reader fatigue. Keyword dilution…

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More is Not Better for Dental Websites

More is Not Better for Dental Websites

Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP). That’s not to say that content doesn’t need to be kept fresh; that four-year-old article on dental implants isn’t likely to…

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Keep Up with Your Online Dental Content Play Now

Keep Up with Your Online Dental Content

Having trouble watching this video? Click here. Patient Attraction Episode 993 Relevant and expert online dental content is a crucial component of an integrated dental marketing strategy. Producing that content and keeping it current, though, is a major time suck for dentists. Stay tuned – I’ll be right back to tell you how not to…

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Don’t Be Content With Bad Dental Content Play Now

Don’t Be Content With Bad Dental Content

Having trouble watching this video? Click here. Patient Attraction Episode 983 Today’s internet marketing is all about content. For your online marketing to be effective, you have to be found on Google search, and Google favors really good content. The phrase, “Good content” doesn’t mean what you think it does. When we come back, I’ll…

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Is Your Dental Content Marketing A Help or a Hindrance?

Is Your Dental Content Marketing A Help or a Hindrance?

Today’s dental landscape is hugely competitive. More and more dentists are using every means at their disposal to get and keep their name in front of their prospects. Content marketing is one very popular way to maintain name recognition and influence new dental prospects. Dentists are assumed to competent these days and are therefore considered…

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7 Must-Do’s for Your Dental Social Media Writing

7 Must-Do’s for Your Dental Social Media Writing

Most of us don’t have a natural talent for writing well. When it comes to writing for online consumption, writing well is even more difficult. Why? It’s one thing to settle down with a good book or magazine. People expect to spend some time reading those. It’s another to read something online, where most people…

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Should Dentists Cater to Other Search Engines? Play Now

Should Dentists Cater to Other Search Engines?

Having trouble watching this video? Click here. Patient Attraction Episode 859 You probably won’t be surprised to learn that Google is the dominant online search provider around the globe. But dentistry isn’t global, it’s local. When it comes to the United States, Google still dominates, but there is another group of competitors that are beginning…

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“Google Goulash” is Ghastly Dental Marketing Play Now

“Google Goulash” is Ghastly Dental Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 847 Google favors content that is fresh, unique, and helpful in answering searchers’ questions. But Google goulash is a type of content that can be the online kiss of death for dentists. I’ll be right back to tell you the recipe. Stay tuned. – I’m…

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Dental Content Marketing Mistakes Play Now

Dental Content Marketing Mistakes

Having trouble watching this video? Click here. Patient Attraction Episode 805 If you’re writing your own content for your dental website, blog, or social media, it’s all too easy to make mistakes. Those mistakes can cost you credibility online. Even professional writers, who should and do know better, produce flawed work from time to time….

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Content Rules! And 5 Rules for Great Dental Content Play Now

Content Rules! And 5 Rules for Great Dental Content

Having trouble watching this video? Click here. Patient Attraction Episode 762 One Google ranking factor that is steadily increasing in importance is having great content on your website, blog, YouTube channel, and just about everywhere else. After the break, I’ll tell you what Google means by great content when it comes to dentists. – Welcome…

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