content marketing

Will Your Online Dental Content Strategy Fail?

Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy…

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When Your Dental Content “Muse” is AWOL

When Your Dental Content “Muse” is AWOL

One of the requirements for your dental website to rank high in organic search is to have fresh, authoritative content that answers searchers’ queries. Keeping that content fresh can be a challenge for dentists. Not everyone is naturally inclined toward writing and not everyone is skilled at producing content that is written a a level…

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Lies Your Dental Prospects Tell Themselves Play Now

Lies Your Dental Prospects Tell Themselves

Having trouble watching this video? Click here. Patient Attraction Episode 1001 I’m the son of a very successful dentist, so I have a pretty good idea of how often dental patients lie to themselves about oral hygiene. But there’s one lie that impacts you and your success far more than patients’ teeth. I’ll be right…

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Keep Up with Your Online Dental Content Play Now

Keep Up with Your Online Dental Content

Having trouble watching this video? Click here. Patient Attraction Episode 993 Relevant and expert online dental content is a crucial component of an integrated dental marketing strategy. Producing that content and keeping it current, though, is a major time suck for dentists. Stay tuned – I’ll be right back to tell you how not to…

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Is Your Dental Content Marketing A Help or a Hindrance?

Is Your Dental Content Marketing A Help or a Hindrance?

Today’s dental landscape is hugely competitive. More and more dentists are using every means at their disposal to get and keep their name in front of their prospects. Content marketing is one very popular way to maintain name recognition and influence new dental prospects. Dentists are assumed to competent these days and are therefore considered…

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6 Winning Blog Tips for Dentists

6 Winning Blog Tips for Dentists

Your dental blog can be a great way to stay in front of your prospects until they’re ready to choose you to solve their dental problems. However, there’s a lot of competition for your prospects’ attention. Unless your blog is absolutely first-rate, readership is going to be a hit-or-miss proposition. There are some things you…

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Dental Marketing Shouldn’t Be All About Dentistry

Dental Marketing Shouldn’t Be All About Dentistry

Do you know someone who’s not interested in anything except for their specialty? Or their hobby? Or a political cause? If so, the odds are that you don’t want to spend a lot of time around them. No matter how interesting a certain subject might be to specialists, it wears thin pretty fast to the rest…

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What Are Your Dental Press Releases Worth? Play Now

What Are Your Dental Press Releases Worth?

Having trouble watching this video? Click here. Patient Attraction Episode 894 The game has changed when it comes to press releases, and following the old model can draw a penalty from Google. Dentists will do best to think of press releases as another form of content marketing. When we come back, I’ll tell you how…

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So You Want to Automate Your Dental Marketing

So You Want to Automate Your Dental Marketing

Marketing automation software helps companies streamline their email marketing while also defining their customer segments and managing their customer data. In theory, it’s a huge step up from trying to handle all that manually. A recent article indicates that implementing marketing automation software poses two major challenges for larger companies, much less smaller dental practices….

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The Great Dental Floss Debate Play Now

The Great Dental Floss Debate

Having trouble watching this video? Click here. Patient Attraction Episode 889 It was widely reported in early August that a review of the evidence in favor of flossing didn’t validate the benefits in terms of reducing gum disease. Your dental patients are going to read or hear that news, and for some of them, the…

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