convert prospects into patients

Are You Monitoring the Top 3 Dental Marketing Metrics? Play Now

Are You Monitoring the Top 3 Dental Marketing Metrics?

Having trouble watching this video? Click here. Patient Attraction Episode 1079 Dentists are trained as clinicians, not as marketers. And yet, many dentists still take a hands-on approach with their marketing. That’s not necessarily a good thing. Too often, a trial-and-error approach is nothing more than a trying experience that’s filled with errors. Most hands-on…

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Do You Have ENOUGH Dental Website Opt-Ins? Play Now

Do You Have ENOUGH Dental Website Opt-Ins?

Having trouble watching this video? Click here. Patient Attraction Episode 965 Not every dental prospect who visits your website will be willing to book an appointment on the spot. Your site has to generate leads that you can target with your drip marketing until they’re ready to choose you. When we come back, I’ll tell…

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The Trust Factor in Dental Patients’ Decision-Making Play Now

The Trust Factor in Dental Patients’ Decision-Making

Having trouble watching this video? Click here. Patient Attraction Episode 870 Trust can be one of the hardest things to build and one of the easiest to lose. Gaining the trust of your dental prospects is absolutely crucial for your success. After the break, I’ll explain the steps dentists need to take to build trust…

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The 4 Biggest Digital Marketing Challenges for Dentists in 2016 Play Now

The 4 Biggest Digital Marketing Challenges for Dentists in 2016

Having trouble watching this video? Click here. Patient Attraction Episode 732 Infusionsoft is a customer relationship management company that specializes in helping small businesses. Together with LeadPages, they recently surveyed more than 1,000 small-business owners to determine marketing trends for 2016. I’ll be right back with the 4 greatest challenges small businesses face this year…

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5 Easy Ways Dentists Can Convert More Leads (Part 2) Play Now

5 Easy Ways Dentists Can Convert More Leads (Part 2)

Having trouble watching this video? Click here. Patient Attraction Episode 671 Here’s a shocking realization no dentist wants to hear: The people visiting your website are not becoming patients. You have the content, and you have the digital tools in place, but something is missing. Stay tuned to hear how you can convert leads and…

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5 Easy Ways Dentists Can Convert More Leads (Part 1) Play Now

5 Easy Ways Dentists Can Convert More Leads (Part 1)

Having trouble watching this video? Click here. Patient Attraction Episode 670 You’ve just built an incredible-looking dental website with great content. You thought this would be the thing that finally increases your profits and patient numbers, but the phones are still silent. When we return, I’ll begin a two-part series about how your leads are…

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Social Media: What’s Working for Dental Practices

Social Media: What’s Working for Dental Practices

Gallup produced a report last year called “The Myth of Social Media,” summarizing the results from more than 18,000 personal interviews about the influence social media has on their purchasing decisions. 62 percent of people said it has NO INFLUENCE AT ALL. Only 5 percent said social media has a great deal of influence. 30…

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Are YOU Making These Common Dental Marketing Mistakes (Part 5)? Play Now

Are YOU Making These Common Dental Marketing Mistakes (Part 5)?

Patient Attraction Episode 558: Are YOU Making These Common Dental Marketing Mistakes (Part 5)?   Today, we continue our series on common mistakes dentists make in their marketing. Last Tuesday, we talked about dentists who don’t do enough to prepare patients to accept big cases and who aren’t putting themselves in the forefront of the…

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Increase Your Email Conversions: 4 Tips

Increase Your Email Conversions: 4 Tips

You have a patient and prospective patient email list. Great! Now, what will you do with it to actually get more and better patients? You can’t just assume because someone has agreed to let you email them that they are actually going to read your emails. You are competing with the entire rest of the…

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Guilt-Free Selling

Guilt-Free Selling

Let’s hop aboard the lifecycle marketing train again. “Sell.” There. It’s out in the open. “Sell” is a four-letter word to many of you. You don’t want to be a salesman, you want to be a dentist. But if you want to get another four-letter word, “paid,” you’re going to have to sell. That brings…

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