dental marketing mistakes

Is Traditional Dental Marketing Dead? Play Now

Is Traditional Dental Marketing Dead?

Having trouble watching this video? Click here. Patient Attraction Episode 1088 As a group, dentists aren’t early adopters of innovations in marketing. There’s wisdom in that. Not everything that’s held out to be the latest and greatest turns out to be even adequate, much less great. Too many dentists, though, are still marketing the way…

Read more »
3 Mistakes That Can Sink Dentists’ Retirement Ship Play Now

3 Mistakes That Can Sink Dentists’ Retirement Ship

Having trouble watching this video? Click here. Patient Attraction Episode 1078 Dentistry can be a very repetitive business. Like any business where day-to-day operations are pretty much the same, dentists can let their guards down when it comes to paying attention to warning signs. And that can have long-term implications for retirement because things change…

Read more »
Track Down the Weaknesses in Your Dental Marketing

Track Down the Weaknesses in Your Dental Marketing

Dentists aren’t detectives, although some diagnostic puzzles may challenge your deductive skills. But one area where dentists can benefit from doing some investigation is their online marketing. Dentists aren’t trained as marketers. For that reason, many dentists’ marketing violates a lot of the rules that determine good marketing. That may or may not be the…

Read more »
Will Your Back Survive Dentistry? Play Now

Will Your Back Survive Dentistry?

Will Your Back Survive Dentistry? Having trouble watching this video? Click here. Patient Attraction Episode 1067 It’s something that dentists don’t talk about much with non-dentists. Dentistry isn’t good for dentists’ backs or necks. If you do a search for “dentists back pain,” you’ll see listing after listing about how to minimize pain and damage…

Read more »
Will Your Back Survive Dentistry? Play Now

Will Your Back Survive Dentistry?

Will Your Back Survive Dentistry? Having trouble watching this video? Click here. Patient Attraction Episode 1067 It’s something that dentists don’t talk about much with non-dentists. Dentistry isn’t good for dentists’ backs or necks. If you do a search for “dentists back pain,” you’ll see listing after listing about how to minimize pain and damage…

Read more »
Is Your Dental Marketing Out of Control? Play Now

Is Your Dental Marketing Out of Control?

Having trouble watching this video? Click here. Patient Attraction Episode 1057 This isn’t your father’s dentistry, and it’s not your father’s dental marketing, either. For people who aren’t trained in marketing, there’s a bewildering sea of unfamiliar terms and practices. It’s harder than ever before for dentists to keep control of their marketing because a…

Read more »
Facebook Failure Tactics for Dentists Play Now

Facebook Failure Tactics for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 1013 Too many dentists insist on putting their worst foot forward when it comes to Facebook. Facebook marketing isn’t necessarily a loser for dentists, but you’ve got to know how Facebook works these days to make it work for you. A recent report has some…

Read more »
Dedicated Dental Phone Apps Aren’t Worth It Play Now

Dedicated Dental Phone Apps Aren’t Worth It

Having trouble watching this video? Click here. Patient Attraction Episode 991 The world of mobile apps is exploding. Every day seems to bring one or more new, “must-have” apps for your phone. Dentists should be wary about jumping on the app bandwagon. When we come back, I’ll tell you why. Stay tuned. – Thanks for…

Read more »
Why Isn’t Your Dental Marketing Working? Play Now

Why Isn’t Your Dental Marketing Working?

Why Isn’t Your Dental Marketing Working? Having trouble watching this video? Click here. Patient Attraction Episode 890 If you’re not attracting enough or the right kinds of new dental patients, look to your marketing. There are a number of ways that dentists go wrong with their marketing. After the break, I’ll tell you why your…

Read more »
Is Your Dental Content Marketing Failing You? Play Now

Is Your Dental Content Marketing Failing You?

Having trouble watching this video? Click here. Patient Attraction Episode 745 Producing great online content is a requirement for dentists these days. Great content by itself, though, is no guarantee of great results. There are various issues you can face in getting your content noticed and shared. After the break, I’ll run those down and…

Read more »