dental patient testimonials

Dentists Should Keep What They “Catch”

Dentists Should Keep What They “Catch”

Too many dentists are caught in a revolving door syndrome. New patients come in, have a minimal amount of work done, and disappear. There’s no patient loyalty, no effort to refer other patients, and minimal return for your marketing investment. Done properly, dentistry shouldn’t be a catch-and-release sport. You need patients who will stay, pay,…

Read more »
Dentists Should Watch the “Birdie” Play Now

Dentists Should Watch the “Birdie”

Having trouble watching this video? Click here. Patient Attraction Episode 1032 In my previous podcast, I talked about how dentists can create a strong brand on Instagram to attract more new dental patients. Today, I’ll talk about mining another hot social media platform – Twitter. After the break, I’ll tell you how to make the…

Read more »
Dental Video Testimonial Disasters

Dental Video Testimonial Disasters

Dental patient testimonial videos provide powerful social proof to influence your prospects to choose you. Or, if those videos are done poorly, they can influence your potential patients to stay away in droves. Testimonial videos vary widely in their quality. That includes quality of picture, sound, the patients’ actual testimonial delivery, and relevance to other…

Read more »
Why Your Dental Marketing Isn’t Working

Why Your Dental Marketing Isn’t Working

You may pride yourself on being up-to-date with the latest procedures, the most advanced imaging equipment, and state-of-the-art operatories. Do you pride yourself as much on the dental marketing you’re using using to get patients to fill those chairs? Dental schools prepare dentists to be clinicians, not how to run a business. They particularly spend…

Read more »
How Do You Do Dental Patient Video Testimonials? Play Now

How Do You Do Dental Patient Video Testimonials?

Having trouble watching this video? Click here. Patient Attraction Episode 917 Dental patient testimonials are very powerful in helping you attract patients to your practice – if they’re quality testimonials. Stay tuned. After the break, I’ll be back to tell you how to make your testimonial videos rock. – I’m Colin Receveur, Founder & CEO…

Read more »
Your Practice Is in Trouble Without Dental Testimonials Play Now

Your Practice Is in Trouble Without Dental Testimonials

Having trouble watching this video? Click here. Patient Attraction Episode 892 When people today are looking for a dentist, they overwhelmingly begin their search online. Part of that search includes patient testimonials. Without high-quality testimonials, those dental prospects will pass you by and select another dentist. I’ll be back to tell you how to get…

Read more »
Dentists Shouldn’t Do Their Own Videos Play Now

Dentists Shouldn’t Do Their Own Videos

Having trouble watching this video? Click here. Patient Attraction Episode 878 Seeing is believing, and seeing and hearing happy dental patients give testimonials is a great way to attract more new patients to your practice. But there are a lot of reasons that dentists shouldn’t do their own videos. After the break, I’ll be back…

Read more »
Where the Dental Profits Go

Where the Dental Profits Go

I ran across two interesting studies from the ADA’s Health Policy Institute (HPI). One is from 2014, while the other is from April of this year. Both have implications for the future of dentistry in the U.S. The 2014 article noted that “From 2002 to 2012 there was an increase in the percentage of total…

Read more »
Dentists Should Hit Them Right in the “Feels” Play Now

Dentists Should Hit Them Right in the “Feels”

Having trouble watching this video? Click here. Patient Attraction Episode 817 The most successful ads of 2015, those that went mega-viral, all had a common thread. They were based strongly on emotional appeal. After the break, I’ll tell you how to use that same approach for your dental marketing. Stay tuned. – Welcome to the…

Read more »
Will Google My Maps Update Help or Hurt Dentists? Play Now

Will Google My Maps Update Help or Hurt Dentists?

Having trouble watching this video? Click here. Patient Attraction Episode 739 Google My Maps is a great app that allows you to create and share custom maps. You probably have a standard locator map on your website. I’ll be back after the break to tell you whether Google My Maps helps or hurts dentists. Stay…

Read more »