dental phone technique

When the Phone Isn’t Your Dental Practice’s Friend

When the Phone Isn’t Your Dental Practice’s Friend

Unless your dental practice is different than the vast majority of practices, what follows may be hard to hear. You front desk is almost certainly costing you big bucks. That’s not a claim to be made lightly. Almost without exception, dentists swear that their front desk staff walk on water when it comes to appointing…

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What’s Up With Dental Practice Phone Answerers?

What’s Up With Dental Practice Phone Answerers?

SmartBox Web Marketing received quite a shock last year. It was both a shock and a wakeup call for us and for dentists everywhere. We recorded and listened to every incoming call to all of our Elite level dentists’ practices for an entire quarter. We have a dedicated Call Quality Analyst Team who reviews and…

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Your Money Is Slipping Through Your Phone Answerers’ Fingers

Your Money Is Slipping Through Your Phone Answerers’ Fingers

Dentists spend a lot of money marketing their practices to attract new dental patients. And in spite of the rise of the internet, the vast majority of new patients still use the phone to schedule their first appointment with your practice. That first contact is where new patients are won or lost. Ideally, you’d appoint…

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By-the-Numbers Dental Marketing Rocks – Does Yours? Play Now

By-the-Numbers Dental Marketing Rocks – Does Yours?

Having trouble watching this video? Click here. Patient Attraction Episode 1060 I know thousands of dentists, and I know that too many of them have no idea what parts of their marketing are bringing in new patients. Even worse, too many of them don’t know what their marketing return on investment is. You might be…

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Your Dental Practice Phone is Lot More Expensive Than You Think

Your Dental Practice Phone is Lot More Expensive Than You Think

90 percent of people looking for a dentist begin their search online. Of those, the overwhelming majority still use their phones to book an appointment. Your phone answerers are the last, vital link between appointing a new patient and wasting the marketing dollars you spent to attract that prospect. Based on SmartBox’s experience, the vast…

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Your Dental Phone Answerers Are Costing You Money

Your Dental Phone Answerers Are Costing You Money

Dentists typically spend a fair amount on marketing their practices. They almost universally don’t get enough return on that investment. Part of the reason for low ROI is that dentists tend to market like everyone else. Advertising on price, specials, and coupons brings in low-value new patients. Someone who needs implants, full-mouth reconstruction, or dentures…

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Plug the Hole in Your Dental Marketing Play Now

Plug the Hole in Your Dental Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 1028 In yesterday’s podcast, I told you why most dentists are not appointing all the new patients their marketing brings them. Today, I’ll share the details of SmartBox’s dental practice-specific phone training and certification program. Stay tuned – I’ll be back after the break. –…

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Why Your New Dental Patients Are Vanishing Play Now

Why Your New Dental Patients Are Vanishing

Having trouble watching this video? Click here. Patient Attraction Episode 1027 There’s a tendency among dentists to mistake the marketing forest for the trees. There’s only one goal for all of your marketing, and it’s not getting clicks and likes. When we come back, I’ll tell what that goal is, why you’re not getting as…

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Why Are You STILL Wasting Dental Marketing Dollars

Why Are You STILL Wasting Dental Marketing Dollars

Return on investment (ROI) is a crucial factor in any dental practice’s success. Every marketing dollar invested has to return the maximum ROI to get dentists to their success goals. However, measuring that return is a hit-or-miss proposition for most dentists. Research has shown that dental patients are very poor at recalling how they found…

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How Dentists Throw Away Marketing Money

How Dentists Throw Away Marketing Money

It’s amazing how much of their hard-earned marketing dollars dentists are wasting. You might not believe that applies to you if you’re fortunate enough to be getting all the new dental patients you can handle. It’s still true, though. Research shows that dental patients are very bad at recalling where they heard of your practice….

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