Dental press releases

What Are Your Dental Press Releases Worth? Play Now

What Are Your Dental Press Releases Worth?

Having trouble watching this video? Click here. Patient Attraction Episode 894 The game has changed when it comes to press releases, and following the old model can draw a penalty from Google. Dentists will do best to think of press releases as another form of content marketing. When we come back, I’ll tell you how…

Read more »
Are Dental Press Releases Dead? Play Now

Are Dental Press Releases Dead?

Having trouble watching this video? Click here. Patient Attraction Episode 868 A few months ago, SmartBox Web Marketing notified our dentists that we would be cutting back on the number of press releases for their practices. After the break, I’ll tell you the reason we made that decision and why you should be cautious in…

Read more »
Amp Up Your Dental PR Campaign Play Now

Amp Up Your Dental PR Campaign

Having trouble watching this video? Click here. Patient Attraction Episode 829 It’s not often I talk about public relations campaigns in terms of dentistry. But almost any dentist can find himself or herself in the public eye. It takes only one interesting development, breakthrough, or paper. I’ll be back to tell you how to get…

Read more »
5 Big Secrets Behind Great Press Releases Play Now

5 Big Secrets Behind Great Press Releases

Patient Attraction Episode 659 Having trouble watching this video? Click here. Press releases are a great way to build SEO and engage new patients. There’s no doubt about that, but I bet you do not know these secrets to managing press releases and achieving optimal results. Stick around, and I’ll share 5 ways you can…

Read more »
3 Critical Actions That Will Ramp Up Your Image Play Now

3 Critical Actions That Will Ramp Up Your Image

Patient Attraction Episode 622: 3 Critical Actions That Will Ramp Up Your Image You might remember the Canon advertising campaign that said, “Image is everything.” When we come back, I’m going to tell you why the PERCEPTION of your dental practice can be as important as the actual quality of your work. Stay tuned. –…

Read more »
10 Headline Writing Tips You Need to Start Using (part 2) Play Now

10 Headline Writing Tips You Need to Start Using (part 2)

Patient Attraction Episode 596: 10 Headline Writing Tips You Need to Start Using (part 2)   Yesterday I covered some of the biggest secrets to headline writing and ways to make your press releases catch the eye of readers and news agencies. Come back after the break, and we’ll cover the final five. Stay tuned….

Read more »
10 Headline Writing Tips You Need to Start Using (part 1) Play Now

10 Headline Writing Tips You Need to Start Using (part 1)

Patient Attraction Episode 595: 10 Headline Writing Tips You Need to Start Using (part 1)   If this isn’t your first time hearing this podcast, you know that I am a big proponent of press releases. Press releases give exposure to your practice, dental services, develop credibility and serve as a valuable SEO tool. But…

Read more »
Are YOU Making These Common Dental Marketing Mistakes (Part 7)? Play Now

Are YOU Making These Common Dental Marketing Mistakes (Part 7)?

Patient Attraction Episode 560: Are YOU Making These Common Dental Marketing Mistakes (Part 7)?   Are you a dental expert? Should patients trust you for their sedation dentistry, full mouth reconstruction, sinus lift, or dental implants instead of your competitors? Most importantly, how are your prospects supposed to know that? When we come back, I’ll…

Read more »
Harness the Power of Natural Links and Link Building Play Now

Harness the Power of Natural Links and Link Building

Patient Attraction Episode 545: Harness the Power of Natural Links and Link Building   Would I be doing this is if there was no such thing as Google PageRank? That’s the question you need to be asking yourself when creating links on your website. It seems like an easy enough test, but you’d be surprised…

Read more »
One Easy Way to Keep Your Press Release Real and Get Results Play Now

One Easy Way to Keep Your Press Release Real and Get Results

Patient Attraction Episode 528: One Easy Way to Keep Your Press Release Real and Get Results Welcome to another Throwback Thursday episode of the Patient Attraction Podcast. Did you know relating to your prospective patients is key to getting them to make an appointment? Today, we’re taking a look at our February 15, 2014, podcast…

Read more »