dental website design

When Your Dental Website Makes You Look Old

When Your Dental Website Makes You Look Old

There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists flourish. Your website says a lot about you and your practice, and all of it may not be good if your site isn’t updated…

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These Aren’t Your Father’s Dental Patients Play Now

These Aren’t Your Father’s Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 976 The internet has empowered consumers to a greater extent than ever before. That means the buying decision process is different, and unless dentists take pains to position themselves properly, dental prospects will choose someone else. Stay tuned – I’ll be back after the break…

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When Your Dental Website Doesn’t Rock Play Now

When Your Dental Website Doesn’t Rock

Having trouble watching this video? Click here. Patient Attraction Episode 919 Dentists need to have a strong online presence these days to attract the patients they want. The most important part of your online presence is your website, but for way too many dentists, it’s the last thing they think about. After the break, I’ll…

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Your Dental Website Makeover Play Now

Your Dental Website Makeover

Having trouble watching this video? Click here. Patient Attraction Episode 782 Your website should be the linchpin of your online dental marketing. Dr. Michael Abernathy, Founder of Summit Practice Solutions, has a lot of experience with dental websites that don’t perform. “Very few dental websites actually generate business for the dentist,” he said, “and that’s…

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4 Things to Lose in Your Ads

4 Things to Lose in Your Ads

My last post featured advice from Max Gotcher and Mike Abernathy over at Summit Practice Solutions (and me) on four things your patients want in your ads – the “do’s.” A great deal of the discussion centered around ads on your website but was applicable to print advertising as well.. So today, let’s see how…

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What Patients Want in Your Ads: 4 Things

What Patients Want in Your Ads: 4 Things

Our friends and colleagues over at Summit Practice Solutions have some advice about how you can improve your print marketing, and you’ll be surprised how many of those ideas apply to web marketing as well. Max Gotcher and Mike Abernathy over at Summit Practice Solutions are really good at helping dentists get their practice in…

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Meeting Customer Service Expectations: 6 Tips for Dentists

Meeting Customer Service Expectations: 6 Tips for Dentists

Let’s say you hire us at SmartBox or are excellent at implementing these tips from our blog.. So you have 100 new people per month wanting appointments. What then? The marketing side of the business is done. Patients are in your chair. From there, it is up to you. A big part of getting those…

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Scannable Text: The Basics

Scannable Text: The Basics

You can help your website readers get the information you want them to have even if they don’t read all the text. Not only can you do that, you should. You might remember some research about how long readers typically stay on a web page: 55 percent of people spend less than 15 seconds on…

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How Your Great Dental Website Could Be Hurting You Play Now

How Your Great Dental Website Could Be Hurting You

Patient Attraction Episode 502 Are you really proud of your website? I bet you are if it has a great Flash intro, or a set of beautiful pictures that scroll across the top of the page, and a beautifully textured and layered background. Or maybe you have huge photos, amazing video, or catchy music throughout…

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Who Reads What Online? 4 Surprising Statistics

Who Reads What Online? 4 Surprising Statistics

Last year, Time magazine had a piece from the CEO of a data analytics company with some numbers that may disprove several things we think we know about online readers. In fact, the article in Time was set up as debunking myths.The findings are interesting. The first is that readers across 2 billion website visits…

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