dental website marketing

Dental Email Strategies That Work

Dental Email Strategies That Work

Accordingly to Google, people consult an average of 10.4 online sources of information before making a decision to purchase goods or services. That’s a mixed blessing for dentists. It means that you have some time to convince prospects to choose you rather than a competitor. But it also means that you have to furnish the…

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Why You’re Getting Less From Your Dental Marketing Play Now

Why You’re Getting Less From Your Dental Marketing

Why You’re Getting Less From Your Dental Marketing Having trouble watching this video? Click here. Patient Attraction Episode 1064 Dentists as a rule spend a fair amount of money marketing their practices. There’s no hard-and-fast rule, of course, but a good average would probably be 3 to 4 thousand dollars a month. Now, we all…

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Your Website is Driving Dental Prospects Away

Your Website is Driving Dental Prospects Away

There are nearly 100,000 dental practices in this country according to the Bureau of Labor Statistics. Virtually all of those practices have a website. Very few of those websites are constructed to attract new dental patients. That last statement probably flies in the face of what you believe, particularly if you’re getting a decent amount…

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What Story Does Your Dental Marketing Tell?

What Story Does Your Dental Marketing Tell?

Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the lowest-price dentist, get some work done, and vanish. There are several downsides to that marketing approach. You’re having to cut your rates…

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Your Dental Practice’s Best Contingency Plan

Your Dental Practice’s Best Contingency Plan

Contingency planning is necessary for businesses of all sizes, and that includes dental practices. Some contingencies, such as natural disasters or physical plant problems, have fairly straightforward solutions. Financial disasters, though, are something that few businesses can plan for. All businesses require a steady stream of income. The current United States tax code makes it…

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Is Your Dental Website Ready for FREE Marketing Help? Play Now

Is Your Dental Website Ready for FREE Marketing Help?

Having trouble watching this video? Click here. Patient Attraction Episode 1011 The ADA announced last month that it’s taking steps to help dental patients connect with dentists in their markets. The new, updated “Find A Dentist” tool can be an excellent, no-cost marketing option for you … but only if you give those new patients…

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Dentists Shouldn’t Give Up on Offline Marketing Play Now

Dentists Shouldn’t Give Up on Offline Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 1004 Even in today’s wired age, there’s still a role for offline dental marketing. The trick is to not rely too heavily on offline marketing to attract the patients that will help you grow your practice. I’ll be back after the break to tell you…

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These Aren’t Your Father’s Dental Patients Play Now

These Aren’t Your Father’s Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 976 The internet has empowered consumers to a greater extent than ever before. That means the buying decision process is different, and unless dentists take pains to position themselves properly, dental prospects will choose someone else. Stay tuned – I’ll be back after the break…

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Why Your Dental Marketing Isn’t Working

Why Your Dental Marketing Isn’t Working

You may pride yourself on being up-to-date with the latest procedures, the most advanced imaging equipment, and state-of-the-art operatories. Do you pride yourself as much on the dental marketing you’re using using to get patients to fill those chairs? Dental schools prepare dentists to be clinicians, not how to run a business. They particularly spend…

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Here’s How to Retarget Prospective Dental Patients Play Now

Here’s How to Retarget Prospective Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 772 Do online ads for certain companies seem to be following you everywhere? It’s not paranoia – you’ve been retargeted. After the break, I’ll tell you what retargeting is all about and the kinds of dentists who should, and shouldn’t, use it. – Welcome to…

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