dentist content marketing

Why Dental Prospects Don’t Know Your Name Play Now

Why Dental Prospects Don’t Know Your Name

Having trouble watching this video? Click here. Patient Attraction Episode 1055 Having empty chairs is one of the worst things that can happen to a dental practice. It’s demoralizing for everyone in the practice. Even worse, that attitude will be conveyed to the patients you do have. If your practice has a good reputation, there’s…

Read more »
The “Voice of the People” Can Be Bad News For Dentists

The “Voice of the People” Can Be Bad News For Dentists

Is your image of a consumer someone who uncritically chooses the goods or services that businesses offer? You’d better rethink that, because the rise of “consumerism” is changing the face of commerce. Take smart phones as an example. Every new phone has a huge marketing push, and some people seem to be compulsive adopters of…

Read more »
“Do-It-Yourself” Dental Marketing Is for Dolts Play Now

“Do-It-Yourself” Dental Marketing Is for Dolts

Having trouble watching this video? Click here. Patient Attraction Episode 1049 Unless you put yourself through dental school by working as a plumber’s apprentice, fixing your own leaks is a waste of your time and talents. There’s a lesson here for dentists, because too many try to do things themselves that won’t make them money….

Read more »
What Your Dental Newsletter Says About You Play Now

What Your Dental Newsletter Says About You

Having trouble watching this video? Click here. Patient Attraction Episode 1044 Dental newsletters are a crucial element in attracting new dental patients. Some newsletters are effective and others are mostly an annoyance to your prospects and your patients. When we come back, I’ll tell you what makes a dental newsletter an effective and welcome marketing…

Read more »
Dentists Should Practice “Hands-Off” Marketing Play Now

Dentists Should Practice “Hands-Off” Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 1029 If you’re a dentist who spends any significant amount of time overseeing your marketing, I’d encourage you to stop. With the productivity tools available today, it makes no sense for dentists to be hands-on with their marketing when they could be seeing patients and…

Read more »
Is Your Dental Newsletter Dying? Play Now

Is Your Dental Newsletter Dying?

Having trouble watching this video? Click here. Patient Attraction Episode 1003 Dental newsletters are a tried-and-true dental marketing tactic, but only if they’re done well. These days, your patients and prospects are spoiled for choice when it comes to dentists, and they expect more from a dental newsletter than the “same old, same old.” I’ll…

Read more »
Don’t Be Content With Bad Dental Content Play Now

Don’t Be Content With Bad Dental Content

Having trouble watching this video? Click here. Patient Attraction Episode 983 Today’s internet marketing is all about content. For your online marketing to be effective, you have to be found on Google search, and Google favors really good content. The phrase, “Good content” doesn’t mean what you think it does. When we come back, I’ll…

Read more »
These Aren’t Your Father’s Dental Patients Play Now

These Aren’t Your Father’s Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 976 The internet has empowered consumers to a greater extent than ever before. That means the buying decision process is different, and unless dentists take pains to position themselves properly, dental prospects will choose someone else. Stay tuned – I’ll be back after the break…

Read more »
Is Your Dental Content Marketing A Help or a Hindrance?

Is Your Dental Content Marketing A Help or a Hindrance?

Today’s dental landscape is hugely competitive. More and more dentists are using every means at their disposal to get and keep their name in front of their prospects. Content marketing is one very popular way to maintain name recognition and influence new dental prospects. Dentists are assumed to competent these days and are therefore considered…

Read more »
Dental Checkups May Save Lives Play Now

Dental Checkups May Save Lives

Having trouble watching this video? Click here. Patient Attraction Episode 957 Dentists may not tend to associate pneumonia with their patients and dental prospects, but new research suggests that they should. The news is particularly important for elderly people. After the break, I’ll be back to tell you why dental checkups may save more than…

Read more »