dentist content writing

Overwhelmed By Doing Your Own Dental Marketing? Play Now

Overwhelmed By Doing Your Own Dental Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 1074 As a small business owner who knows thousands of dentists, I have sound experience backing up this statement: dentists shouldn’t do their own marketing. I’m not saying that they can’t, but it’s the rare dentist who can master the complexities of today’s hypercompetitive dental…

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Haunted By Your Dental Decisions? Play Now

Haunted By Your Dental Decisions?

Having trouble watching this video? Click here. Patient Attraction Episode 1054 If you’ve been in practice more than 10 years, you’ve had to radically change your approach to dental marketing. Forget the idea of getting patients through the Yellow Pages. Today’s marketing is focused on the online experience. But there’s so much that goes into…

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The “Voice of the People” Can Be Bad News For Dentists

The “Voice of the People” Can Be Bad News For Dentists

Is your image of a consumer someone who uncritically chooses the goods or services that businesses offer? You’d better rethink that, because the rise of “consumerism” is changing the face of commerce. Take smart phones as an example. Every new phone has a huge marketing push, and some people seem to be compulsive adopters of…

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What Your Dental Newsletter Says About You Play Now

What Your Dental Newsletter Says About You

Having trouble watching this video? Click here. Patient Attraction Episode 1044 Dental newsletters are a crucial element in attracting new dental patients. Some newsletters are effective and others are mostly an annoyance to your prospects and your patients. When we come back, I’ll tell you what makes a dental newsletter an effective and welcome marketing…

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When Your Dental Content “Muse” is AWOL

When Your Dental Content “Muse” is AWOL

One of the requirements for your dental website to rank high in organic search is to have fresh, authoritative content that answers searchers’ queries. Keeping that content fresh can be a challenge for dentists. Not everyone is naturally inclined toward writing and not everyone is skilled at producing content that is written a a level…

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Your Dental Email Subject Lines are Letting You Down

Your Dental Email Subject Lines are Letting You Down

Dentists don’t go to dental school to become marketers. And yet, far too many dentists still manage, or micromanage, their marketing. A recent finding is that 35 percent of people who receive email decide whether to open an email based on the subject line. Think about that for a moment. Your email content might be…

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Your Online Dental Newsletter: Tried and Found Guilty?

Your Online Dental Newsletter: Tried and Found Guilty?

The dental office newsletter is a tried-and-true method of staying in touch with your dental patients and prospects. That’s if your newsletter is done right. Otherwise, it would be better described as, “Tried and found guilty.” Your online newsletter offers opportunities for success and failure. The most common causes of failure are: Not considering your…

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Is Your Dental Content Marketing A Help or a Hindrance?

Is Your Dental Content Marketing A Help or a Hindrance?

Today’s dental landscape is hugely competitive. More and more dentists are using every means at their disposal to get and keep their name in front of their prospects. Content marketing is one very popular way to maintain name recognition and influence new dental prospects. Dentists are assumed to competent these days and are therefore considered…

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Dental Checkups May Save Lives Play Now

Dental Checkups May Save Lives

Having trouble watching this video? Click here. Patient Attraction Episode 957 Dentists may not tend to associate pneumonia with their patients and dental prospects, but new research suggests that they should. The news is particularly important for elderly people. After the break, I’ll be back to tell you why dental checkups may save more than…

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When Dentists Burn Out on Producing Content Play Now

When Dentists Burn Out on Producing Content

Having trouble watching this video? Click here. Patient Attraction Episode 948 Producing enough relevant and interesting content to feed to your dental prospects is something that every dentist struggles with. Fortunately, you don’t have to keep producing new content regularly when you can give your old content new life. I’ll be back after the break…

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