differentiate yourself

What’s at the Heart of Your Dental Practice?

Having trouble watching this video? Click here. Patient Attraction Episode 1083 Some dentists go through 4 years of dental school and all the work involved in starting their own practices for the sole purpose of making money. In my experience, those dentists are fairly rare. If you’re like the vast majority of dentists, you got…

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When Your Dental Practice Won’t Fund Your Retirement Play Now

When Your Dental Practice Won’t Fund Your Retirement

Having trouble watching this video? Click here. Patient Attraction Episode 1066 If you’re a dentist who’s been in practice for many years, you’ve probably made some provision for your retirement. Many dentists include the sale value of their practices in their retirement plans. That doesn’t always work out, as many baby boomer dentists found out…

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When Your Dental Practice Won’t Fund Your Retirement Play Now

When Your Dental Practice Won’t Fund Your Retirement

When Your Dental Practice Won’t Fund Your Retirement Having trouble watching this video? Click here. Patient Attraction Episode 1066 If you’re a dentist who’s been in practice for many years, you’ve probably made some provision for your retirement. Many dentists include the sale value of their practices in their retirement plans. That doesn’t always work…

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Why Aren’t Dentists More Social on Social Media?

Why Aren’t Dentists More Social on Social Media?

It’s amazing how long some traditions hang on. It’s even more amazing why almost nobody thinks to question those traditions. Case in point: advertising for new dental patients. Historically, dentists used Yellow Pages ads, newspaper ads, direct mail campaigns, and a few radio or TV spots to reach dental prospects. Due to the nature of…

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Why Aren’t You the Dentist Who Walks on Water? Play Now

Why Aren’t You the Dentist Who Walks on Water?

Having trouble watching this video? Click here. Patient Attraction Episode 1056 It can be really aggravating to suffer through 4 long years of dental school only to realize that you’re just another dentist to your prospects. But the odds are good that you have your marketing to blame for that. When we come back, I’ll…

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Why Dental Prospects Don’t Know Your Name Play Now

Why Dental Prospects Don’t Know Your Name

Having trouble watching this video? Click here. Patient Attraction Episode 1055 Having empty chairs is one of the worst things that can happen to a dental practice. It’s demoralizing for everyone in the practice. Even worse, that attitude will be conveyed to the patients you do have. If your practice has a good reputation, there’s…

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Your Dental Practice’s Best Contingency Plan

Your Dental Practice’s Best Contingency Plan

Contingency planning is necessary for businesses of all sizes, and that includes dental practices. Some contingencies, such as natural disasters or physical plant problems, have fairly straightforward solutions. Financial disasters, though, are something that few businesses can plan for. All businesses require a steady stream of income. The current United States tax code makes it…

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Why You’re Losing Dental Prospects

Why You’re Losing Dental Prospects

There’s no doubt that dentists are very intelligent, dedicated, and talented group of people. There’s also no doubt that dentists are as different as everyone else – different beliefs, different pastimes, different interests. But when it comes to the one thing that matters to your dental prospects, there’s no difference between dentists. Dentists today are…

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Why Dentists Shouldn’t Write Their Books Play Now

Why Dentists Shouldn’t Write Their Books

Having trouble watching this video? Click here. Patient Attraction Episode 1039 Many people believe they have a book in them, but few people actually produce one. While there are many advantages for dentists in having a book with their name on it, writing your own book is a losing proposition. I’ll tell you why after…

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