email automation

Avoid These 4 Dental Email Missteps

Avoid These 4 Dental Email Missteps

Email campaigns are a very effective means of educating your dental prospects about the solutions to their dental problems. Maintaining regular contact also keeps you top-of-mind with prospects and gives them reasons to choose you when they’re ready to select a dentist. However, getting the content and timing of email campaigns can be tricky. Here…

Read more »
Dentists Should Practice “Hands-Off” Marketing Play Now

Dentists Should Practice “Hands-Off” Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 1029 If you’re a dentist who spends any significant amount of time overseeing your marketing, I’d encourage you to stop. With the productivity tools available today, it makes no sense for dentists to be hands-on with their marketing when they could be seeing patients and…

Read more »
Your Dental Email Subject Lines are Letting You Down

Your Dental Email Subject Lines are Letting You Down

Dentists don’t go to dental school to become marketers. And yet, far too many dentists still manage, or micromanage, their marketing. A recent finding is that 35 percent of people who receive email decide whether to open an email based on the subject line. Think about that for a moment. Your email content might be…

Read more »
Dentists Who Don’t Play “Capture the Lead” Will Fail Play Now

Dentists Who Don’t Play “Capture the Lead” Will Fail

Having trouble watching this video? Click here. Patient Attraction Episode 990 Following on yesterday’s podcast, episode 989, there’s another thing that dentists absolutely must do for success with their email marketing campaigns. When we come back, I’ll tell you why capturing leads is essential if you hope to grow your practice and achieve your success…

Read more »
Will You Pass the Great Dental Email Test of 2017? Play Now

Will You Pass the Great Dental Email Test of 2017?

Having trouble watching this video? Click here. Patient Attraction Episode 989 Dental email campaigns are excellent ways to stay in front of your prospects until they’re ready to choose you. But with competition increasing, your practice runs the risk of becoming just another annoying emailer in your prospects’ inboxes. After the break, I’ll tell you…

Read more »
Your Major Dental Marketing Challenge Play Now

Your Major Dental Marketing Challenge

Having trouble watching this video? Click here. Patient Attraction Episode 977 Most dentists have been sold a bill of goods when it comes to their marketing. You’re promised things that are supposed to solve your problems for getting new patients. But your sole marketing challenge is to put more new patients in your chairs. After…

Read more »
These Aren’t Your Father’s Dental Patients Play Now

These Aren’t Your Father’s Dental Patients

Having trouble watching this video? Click here. Patient Attraction Episode 976 The internet has empowered consumers to a greater extent than ever before. That means the buying decision process is different, and unless dentists take pains to position themselves properly, dental prospects will choose someone else. Stay tuned – I’ll be back after the break…

Read more »
Are You Using These 5 Tips for Winning Dental Emails? Play Now

Are You Using These 5 Tips for Winning Dental Emails?

Having trouble watching this video? Click here. Patient Attraction Episode 955 Informational emails are an excellent way to stay in front of your dental prospects. Like anything else, there are limits to what dental emails should be asked to accomplish. When we come back, I’ll share 5 tips on how to make your emails work…

Read more »
Don’t Deluge Prospects with Dental Emails Play Now

Don’t Deluge Prospects with Dental Emails

Having trouble watching this video? Click here. Patient Attraction Episode 914 There’s a “Goldilocks” zone for your patient emails, and hitting it is crucial for your success. When we come back, I’ll tell you how to find that zone to get more new dental patients to book appointments. Stay tuned. – Thanks for joining me…

Read more »
So You Want to Automate Your Dental Marketing

So You Want to Automate Your Dental Marketing

Marketing automation software helps companies streamline their email marketing while also defining their customer segments and managing their customer data. In theory, it’s a huge step up from trying to handle all that manually. A recent article indicates that implementing marketing automation software poses two major challenges for larger companies, much less smaller dental practices….

Read more »