email marketing

Dental Email Strategies That Work

Dental Email Strategies That Work

Accordingly to Google, people consult an average of 10.4 online sources of information before making a decision to purchase goods or services. That’s a mixed blessing for dentists. It means that you have some time to convince prospects to choose you rather than a competitor. But it also means that you have to furnish the…

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Why Are Dentists Ignoring “Experience” Innovation? Play Now

Why Are Dentists Ignoring “Experience” Innovation?

Having trouble watching this video? Click here. Patient Attraction Episode 980 Most dentists are quick to adopt advances in dental techniques and products. But the technical side of what you do is only one part of the equation. The experience your patients have when they’re in your practice is very important to whether they stay,…

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When Your Dental Email Calls-to-Action Stifle Action Play Now

When Your Dental Email Calls-to-Action Stifle Action

Having trouble watching this video? Click here. Patient Attraction Episode 979 Every piece of your dental marketing should include a call to action, or CTA. Generally, that means asking the recipient to place a call or to click a link. But the world is smothered in “Click here” and “Call now” CTAs, and people have…

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Stop Chasing, Start Nurturing Dental Prospects Play Now

Stop Chasing, Start Nurturing Dental Prospects

Having trouble watching this video? Click here. Patient Attraction Episode 970 Attracting the patients you want requires you to nurture your dental prospects until they’re willing to choose you. Your welcome letters for people who opt-in to receive something of value from you is a vital part of that nurturing process. When we come back,…

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Are You Using These 5 Tips for Winning Dental Emails? Play Now

Are You Using These 5 Tips for Winning Dental Emails?

Having trouble watching this video? Click here. Patient Attraction Episode 955 Informational emails are an excellent way to stay in front of your dental prospects. Like anything else, there are limits to what dental emails should be asked to accomplish. When we come back, I’ll share 5 tips on how to make your emails work…

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Your Online Dental Content Should Guide Your Prospects

Your Online Dental Content Should Guide Your Prospects

The decision to purchase a product or service, or to choose a dentist, is a journey. The decision begins with the identification of a need or want. That may come as a sudden realization, such as the rapid onset of dental pain. Or the realization may grow slowly over time when a prospect has faced…

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Your Dental Emails Have 5 Seconds or Less Play Now

Your Dental Emails Have 5 Seconds or Less

Having trouble watching this video? Click here. Patient Attraction Episode 899 Consider your email inbox. How many emails do you get in a day that are of absolutely no interest to you? Chances are that if you do open some of them, you can tell within 5 seconds if you’re going to keep reading. Your…

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Shake Up Your Dental Emails Play Now

Shake Up Your Dental Emails

Having trouble watching this video? Click here. Patient Attraction Episode 840 Dentists tend to get into a rut with their patient emails. There are the condition-specific content emails, the announcement emails, the reminder emails, the general interest emails, and the newsletters. But that’s taking too narrow a view of the possibilities. After the break, I’ll…

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“Drip” on Your Dental Patients

“Drip” on Your Dental Patients

There’s an old saying that water can slowly wear away rock because it’s persistent. There’s a lesson here for dentists when it comes to attracting new dental patients: persistence pays off. Google estimates that buyers will consult up to 10.4 sources of information before making a purchasing decision. But those buyers will likely come to…

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5 Dental Email “Do-Insteads” Play Now

5 Dental Email “Do-Insteads”

Having trouble watching this video? Click here. Patient Attraction Episode 809 Every piece of your dental marketing has to work for you, not against. The “just thought I’d check in” email for your current and prospective dental patients usually works against you. After the break, I’ll share some “dental do-insteads” to replace check-in emails. –…

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