ghostwrite your book

Dentists Who Publish a Book Stand Out

Dentists Who Publish a Book Stand Out

One of the biggest problems that dentists face today is the presumption of competence. That might sound like a nonsensical statement, but it’s true. Dentists are viewed as advanced-degreed professionals and, as such, they’re presumed to be competent. In the minds of your prospects, one dentist is a basically as good as another. That’s a…

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Why Dentists Shouldn’t Write Their Books Play Now

Why Dentists Shouldn’t Write Their Books

Having trouble watching this video? Click here. Patient Attraction Episode 1039 Many people believe they have a book in them, but few people actually produce one. While there are many advantages for dentists in having a book with their name on it, writing your own book is a losing proposition. I’ll tell you why after…

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Why Aren’t You the Dentist Who Wrote the Book? Play Now

Why Aren’t You the Dentist Who Wrote the Book?

Having trouble watching this video? Click here. Patient Attraction Episode 916 If you’ve been following this podcast series for any length of time, you know that it’s essential that you stand out from your competition in order to succeed. One of the ways that you can set yourself apart is to author a book on…

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You, Dental Author?

You, Dental Author?

One of the realities in today’s crowded dental marketplace is that you have to differentiate yourself from your competition to succeed. An excellent way of setting yourself apart is by publishing a book. Before you stop reading this article, because there’s no way on earth that you’d have the time, let me reassure you that…

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1 Fact that WILL Offend You (and Bring You More Patients)

1 Fact that WILL Offend You (and Bring You More Patients)

I hope you’re enjoying the series of blogs about Dr. Robert Cialdini’s six key principles of persuasion, and I hope the one today won’t turn you off… Because I’m about to be very blunt: patients don’t have to come to you. Let me change that up a little bit: patients don’t have to come to YOU. They don’t…

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Write Your Own Book – Look like an Expert in a Weekend?

Write Your Own Book – Look like an Expert in a Weekend?

Hopefully you have a focused area of expertise in dentistry that you are able to sit down and rattle off loads of patient level information. You probably do it all day long during consultations and just never think that you could have your own book and be a real author in just a weekend. I’m…

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Posted by Doctor under Dental Advertising Lure, Web Marketing on June 29th, 2012 |