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The One Mistake That Will Kill Your Dental Practice Play Now

The One Mistake That Will Kill Your Dental Practice

Having trouble watching this video? Click here. Patient Attraction Episode 1010 Dentists don’t spend 4 years in dental school to become marketers. That lack of familiarity with the principles of marketing can hurt them when they go into practice. After the break, I’ll tell you how you may well be killing your business without knowing…

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Why Dentists Must AMP Their Web Pages Play Now

Why Dentists Must AMP Their Web Pages

Having trouble watching this video? Click here. Patient Attraction Episode 987 Google still rules when it comes to online search – in fact, now more than ever. That’s why Google’s move toward Accelerated Mobile Pages – AMP – is something dentists should pay much attention to. When we come back, I’ll tell you the nuts…

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Will AMP Change Dentists’ Mobile Marketing? Play Now

Will AMP Change Dentists’ Mobile Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 986 The internet is a rapidly evolving landscape, and Google is one of the main drivers of that evolution. AMP, or Accelerated Mobile Pages, is Google’s latest wrinkle in getting your dental website in front of mobile device users. After the break, I’ll tell you…

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Search Quality Ratings Guidelines for Dentists (part 2) Play Now

Search Quality Ratings Guidelines for Dentists (part 2)

Having trouble watching this video? Click here. Patient Attraction Episode 716 Google’s 2015 Search Quality Ratings Guidelines, released last year, offer insights into how dentists can achieve higher search engine results. Yesterday’s podcast covered the requirements for mobile phone sites and touched on the “needs met” test. Right after the break, I’ll share what you…

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Search Quality Ratings Guidelines for Dentists (part 1) Play Now

Search Quality Ratings Guidelines for Dentists (part 1)

Having trouble watching this video? Click here. Patient Attraction Episode 715 Last year, Google released a 160-page document that details what its human website evaluators are using as judging criteria. It’s not the search algorithm, but it shows what the search engine considers important. I’ll be back after to the break to tell you how…

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Dentists Shouldn’t Get Penguin-Slapped! Play Now

Dentists Shouldn’t Get Penguin-Slapped!

Having trouble watching this video? Click here. Patient Attraction Episode 692 Google’s Penguin algorithm is very vigilant about bad content on web pages. Inbound spam links on your dental web pages are a big red flag, and Penguin will penalize you. Don’t get Penguin-slapped! I’ll explain after the break. – Welcome to the Patient Attraction…

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Why SEO is NOT a Sometime Thing for Dentists Play Now

Why SEO is NOT a Sometime Thing for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 691 The recent, nearly back-to-back changes to Google search has the SEO community scratching its head. After the break,  I’ll tell you why the constant evolution of search means that your dental practice website might get lost in the shuffle. Stay tuned. – I’m Colin,…

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The Surprising Truth Behind Dental Keyword Rankings Play Now

The Surprising Truth Behind Dental Keyword Rankings

Having trouble watching this video? Click here. Patient Attraction Episode 680 Hi everyone, Colin Receveur here, and welcome to February’s first Flashback Friday edition of the Patient Attraction Podcast. I have dentists ask me all the time about their keyword rankings, but many don’t understand that keyword rankings aren’t the only indicator of how well…

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Poor Dental Content Will Come Back to Bite You Play Now

Poor Dental Content Will Come Back to Bite You

Patient Attraction Episode 658 Having trouble watching this video? Click here. I’ve warned you for years how bad content can kill your Google ranking and make it hard for new patients to find your dental practice online. It’s time to take these warnings seriously and begin turning things around. Stay tuned to learn Google’s tricks…

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1 Easy Way Dentists Can Boost Their Google Search Results Play Now

1 Easy Way Dentists Can Boost Their Google Search Results

Patient Attraction Episode 627: 1 Easy Way Dentists Can Boost Their Google Search Results Colin here with another Flashback Friday edition of the Patient Attraction Podcast. Recently, Google updated its algorithm to give Internet users the most precise search results possible. This applies to potential patients looking for a dentist online, too. People using different…

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