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Are You Monitoring the Top 3 Dental Marketing Metrics? Play Now

Are You Monitoring the Top 3 Dental Marketing Metrics?

Having trouble watching this video? Click here. Patient Attraction Episode 1079 Dentists are trained as clinicians, not as marketers. And yet, many dentists still take a hands-on approach with their marketing. That’s not necessarily a good thing. Too often, a trial-and-error approach is nothing more than a trying experience that’s filled with errors. Most hands-on…

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Is Your Dental Website Ready for FREE Marketing Help? Play Now

Is Your Dental Website Ready for FREE Marketing Help?

Having trouble watching this video? Click here. Patient Attraction Episode 1011 The ADA announced last month that it’s taking steps to help dental patients connect with dentists in their markets. The new, updated “Find A Dentist” tool can be an excellent, no-cost marketing option for you … but only if you give those new patients…

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The One Mistake That Will Kill Your Dental Practice Play Now

The One Mistake That Will Kill Your Dental Practice

Having trouble watching this video? Click here. Patient Attraction Episode 1010 Dentists don’t spend 4 years in dental school to become marketers. That lack of familiarity with the principles of marketing can hurt them when they go into practice. After the break, I’ll tell you how you may well be killing your business without knowing…

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Why Dentists Must AMP Their Web Pages Play Now

Why Dentists Must AMP Their Web Pages

Having trouble watching this video? Click here. Patient Attraction Episode 987 Google still rules when it comes to online search – in fact, now more than ever. That’s why Google’s move toward Accelerated Mobile Pages – AMP – is something dentists should pay much attention to. When we come back, I’ll tell you the nuts…

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Will AMP Change Dentists’ Mobile Marketing? Play Now

Will AMP Change Dentists’ Mobile Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 986 The internet is a rapidly evolving landscape, and Google is one of the main drivers of that evolution. AMP, or Accelerated Mobile Pages, is Google’s latest wrinkle in getting your dental website in front of mobile device users. After the break, I’ll tell you…

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Google Changes the Rules for Mobile Dental Websites… Again.

Google Changes the Rules for Mobile Dental Websites… Again.

It’s no secret that Google’s emphasis has shifted to providing the best possible user experience. Part of that shift was a recognition of the fact that more searches are initiated from mobile devices than from desktops or laptops. Google was swift to begin penalizing websites that aren’t mobile-compatible. Out of necessity, the mobile-responsive website was…

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Those @&%!# Online Dental Reviews! Play Now

Those @&%!# Online Dental Reviews!

Having trouble watching this video? Click here. Patient Attraction Episode 968 Online dental reviews have always been a mixed bag. Dentists have been forced to take the bad with the good. Now, though, the very bad reviews can draw a penalty from Google. I’ll be back to tell you about Google’s new policy and what…

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Why Your New Dental Patients Have a Voice

Why Your New Dental Patients Have a Voice

Search from mobile devices overtook desktop computer search in 2o15. Mobile devices allow people to search from almost anywhere at almost any time. For this reason, and due to the increasing penetration of mobile devices, mobile search is expected to continue to grow steadily. Today, more and more time-pressed people are using digital assistants like…

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Why Dentists Absolutely Must Go Mobile Play Now

Why Dentists Absolutely Must Go Mobile

Having trouble watching this video? Click here. Patient Attraction Episode 942 Google is going splitsville … sort of. In a few months, its document index will be divided in two: one index for desktop search and one index for mobile search. I’ll be back after the break to tell you how dentists should respond. Stay…

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What Penguin 4.0 Means for Dentists Play Now

What Penguin 4.0 Means for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 932 Google’s Penguin algorithm, version 4.0, rolled out this fall, and dentists should take note of what the changes mean for their online marketing. I’ll be back after the break to tell you more. Stay tuned. – I’m Colin Receveur. – Thanks for watching this…

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