High-Quality Patient Testimonials

Dentists Should Keep What They “Catch”

Dentists Should Keep What They “Catch”

Too many dentists are caught in a revolving door syndrome. New patients come in, have a minimal amount of work done, and disappear. There’s no patient loyalty, no effort to refer other patients, and minimal return for your marketing investment. Done properly, dentistry shouldn’t be a catch-and-release sport. You need patients who will stay, pay,…

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Will Your Online Dental Content Strategy Fail?

Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy…

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Your Dental Patients “Oughta Be in Pictures”

Your Dental Patients “Oughta Be in Pictures”

Dental testimonial videos are crucial for your success in today’s “information economy.” Dental prospects have more access to information about dentists than at any time in history. Your prospects expect to be able to see you, hear you, and to learn about you from the happy and satisfied patients you’ve treated. And if they can’t…

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Will Your Dental Videos Be Competitive in 2017? Play Now

Will Your Dental Videos Be Competitive in 2017?

Having trouble watching this video? Click here. Patient Attraction Episode 992 One of the marketing predictions for 2017 that’s making the rounds is that video will be bigger than ever. That’s good news and bad news for dentists. After the break, I’ll be back to tell you what you need to do to remain competitive…

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Why Your Dental Reviews Aren’t 5-Stars

Why Your Dental Reviews Aren’t 5-Stars

Here’s some good news-bad-news for dentists: According to an August, 2016 article, over 9 in 10 consumers read online reviews, and 40% of those consumers read a mere one to three reviews before making a decision. But the single biggest factor in the decisions of consumers who read online reviews is the “star” rating. The…

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Why Your Dental Marketing Isn’t Working

Why Your Dental Marketing Isn’t Working

You may pride yourself on being up-to-date with the latest procedures, the most advanced imaging equipment, and state-of-the-art operatories. Do you pride yourself as much on the dental marketing you’re using using to get patients to fill those chairs? Dental schools prepare dentists to be clinicians, not how to run a business. They particularly spend…

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Why Your Dental Practice Must Be Patient-Centric

Why Your Dental Practice Must Be Patient-Centric

It’s sad but true: dentistry is still associated with pain, discomfort, and embarrassment in the minds of too many people. That leads to untreated decay, untreated gum disease, and a host of other dental problems. Dentistry has begun to reverse that perception by emphasizing pain-free dentistry, additional comfort items for patients, and sedation dentistry for…

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Your Practice Is in Trouble Without Dental Testimonials Play Now

Your Practice Is in Trouble Without Dental Testimonials

Having trouble watching this video? Click here. Patient Attraction Episode 892 When people today are looking for a dentist, they overwhelmingly begin their search online. Part of that search includes patient testimonials. Without high-quality testimonials, those dental prospects will pass you by and select another dentist. I’ll be back to tell you how to get…

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Dentists Shouldn’t Do Their Own Videos Play Now

Dentists Shouldn’t Do Their Own Videos

Having trouble watching this video? Click here. Patient Attraction Episode 878 Seeing is believing, and seeing and hearing happy dental patients give testimonials is a great way to attract more new patients to your practice. But there are a lot of reasons that dentists shouldn’t do their own videos. After the break, I’ll be back…

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Online Dental Reviews are a Hit with Young Patients Play Now

Online Dental Reviews are a Hit with Young Patients

Having trouble watching this video? Click here. Patient Attraction Episode 761 Dental practices can live or die by the quality of their online reviews. A recent article points out that younger consumers are not only the most likely to post reviews, they’re also most likely to read and trust them. After the break, I’ll tell…

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