local search for dentists

You Catch the “Fish” That Will Take Your Dental Bait

You Catch the “Fish” That Will Take Your Dental Bait

People who enjoy fishing know that certain kinds of lures and baits are better suited for attracting certain kinds of fish. There’s a lesson here for dentists. Most dentists advertise their practices the way that dentists have for decades. They offer low prices, specials, and discounts. Those are the bait, or the lure, in their…

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Has Your Dental Website Gone Mobile Yet?

Has Your Dental Website Gone Mobile Yet?

If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why. Searches initiated from mobile devices and tablets have overtaken searches from desktop and laptop computers and continue to pull ahead. Google, with its emphasis on the user experience, responded to this trend by essentially penalizing websites…

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The “Voice of the People” Can Be Bad News For Dentists

The “Voice of the People” Can Be Bad News For Dentists

Is your image of a consumer someone who uncritically chooses the goods or services that businesses offer? You’d better rethink that, because the rise of “consumerism” is changing the face of commerce. Take smart phones as an example. Every new phone has a huge marketing push, and some people seem to be compulsive adopters of…

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Are You Impatient With Your Dental SEO?

Are You Impatient With Your Dental SEO?

Search engine optimization, or SEO, has been widely touted as the greatest thing since the invention of the smartphone. That’s both true and not true. One of the side effects of the internet is that everything is right now, or at least near-instant. That’s resulted in a shortening of expectations generally and particularly with regard…

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You Need a Purpose-Built Dental Website Play Now

You Need a Purpose-Built Dental Website

Having trouble watching this video? Click here. Patient Attraction Episode 1040 If you’ve been in practice more than a few years, you know that your dental website needs to be updated and the content refreshed. But did you know that the very design of your website could be working against you? Stay tuned. I’ll be…

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Go Local with Your Dental SEO Play Now

Go Local with Your Dental SEO

Having trouble watching this video? Click here. Patient Attraction Episode 1030 All dentistry is local, and Google is personalizing search results to favor local results where that’s appropriate. Dentists who want to be found by their prospects need to take steps to ensure they place high in local search. I’ll be right back to share…

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Dentists Need to Get Linked Play Now

Dentists Need to Get Linked

Having trouble watching this video? Click here. Patient Attraction Episode 1025 Google likes to play its cards close to the vest. No one outside Google really knows exactly what the ranking factors are for organic search. That doesn’t stop SEO specialists from making highly educated guesses based on intense observation of how Google responds to…

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Google Gives Dentists a Second Chance Play Now

Google Gives Dentists a Second Chance

Having trouble watching this video? Click here. Patient Attraction Episode 1024 Google’s Answer Box is probably the most coveted electronic real estate on the planet. Google selects what it deems the best and most responsive answer to a searcher’s query, and that link and some content appear in the box. More recently, Google has added…

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When Your Dental Website Makes You Look Old

When Your Dental Website Makes You Look Old

There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists flourish. Your website says a lot about you and your practice, and all of it may not be good if your site isn’t updated…

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The Game Has Changed for Dental Search Play Now

The Game Has Changed for Dental Search

Having trouble watching this video? Click here. Patient Attraction Episode 966 There was a time when keywords were the most important thing for getting a high search ranking. Several factors have changed the game, and dentists need to know how to focus their efforts to get found online. I’ll be back after the break to…

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