market to the patients you want

3 Mistakes That Can Sink Dentists’ Retirement Ship Play Now

3 Mistakes That Can Sink Dentists’ Retirement Ship

Having trouble watching this video? Click here. Patient Attraction Episode 1078 Dentistry can be a very repetitive business. Like any business where day-to-day operations are pretty much the same, dentists can let their guards down when it comes to paying attention to warning signs. And that can have long-term implications for retirement because things change…

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What’s In YOUR Dental Chair? Play Now

What’s In YOUR Dental Chair?

Having trouble watching this video? Click here. Patient Attraction Episode 981 Every dentist needs new dental patients. But is your marketing getting you the right patients? You can spend a lot of your hard-earned dollars just to get low case value patients. After the break, I’ll tell you how to make your marketing work to…

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Disjointed Dental Marketing Fails Play Now

Disjointed Dental Marketing Fails

Having trouble watching this video? Click here. Patient Attraction Episode 958 Consistency in dental marketing is absolutely essential to your success. Too many dentists try to be all things to all people. In the process, their marketing sends mixed or even contradictory messages, which hurts their new patient numbers. I’ll be back after the break…

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Why Your Dental Practice Must Be Patient-Centric

Why Your Dental Practice Must Be Patient-Centric

It’s sad but true: dentistry is still associated with pain, discomfort, and embarrassment in the minds of too many people. That leads to untreated decay, untreated gum disease, and a host of other dental problems. Dentistry has begun to reverse that perception by emphasizing pain-free dentistry, additional comfort items for patients, and sedation dentistry for…

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“Driving” Your Dental Marketing: Part 2 of 4 Play Now

“Driving” Your Dental Marketing: Part 2 of 4

Having trouble watching this video? Click here. Patient Attraction Episode 844 Welcome back for day two, “Driving” Your Dental Marketing. This is July of 2016 and this is day two of our look. Yesterday, we had a chance … I covered a lot about what’s going on with corporate dentistry and new graduates, with corporate…

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Secrets of Dental Marketing to “Grumpy Old Men” Play Now

Secrets of Dental Marketing to “Grumpy Old Men”

Having trouble watching this video? Click here. In yesterday’s podcast, I shared Bob Bly’s analysis of the motivations and marketing approaches for the over-50 male segment of the population: the Grumpy Old Men. I’ll be right back with more insight and marketing tips from Bob, an award-winning direct response copywriter. – Hi, I’m Colin Receveur,…

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Dental Marketing to the GOM Segment! Play Now

Dental Marketing to the GOM Segment!

Having trouble watching this video? Click here. There’s a large segment of the U.S. population – about 35 million people – that represents an excellent dental practice growth opportunity for dentists. That is, IF you know to market to them. I’ll be back after the break with the first part of a two-day series on…

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Why your Marketing Misses Big Dental Cases Play Now

Why your Marketing Misses Big Dental Cases

Having trouble watching this video? Click here. Patient Attraction Episode 697 One of the best ways to grow your specialty dental practice as an orthodontist, oral surgeon, implant specialist, or sleep specialist is to market for big cases. The question, though, is, “How much should you spend and how much can you expect in return?”…

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Do You Have Health Care Consumers or Dental Patients? Play Now

Do You Have Health Care Consumers or Dental Patients?

Having trouble watching this video? Click here. Patient Attraction Episode 694 According to a 2015 Deloitte Survey of U.S. Health Care Consumers, there’s an ongoing shift in the mindset of dental patients. That shift indicates that people see themselves as informed, active decision-makers when it comes to their health, including their dental needs. I’ll be…

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STAND-OUT Marketing: 8 Things to Know

STAND-OUT Marketing: 8 Things to Know

Since you’ve been in dentistry a while, you may have forgotten what it’s like for the rest of the world. But to most people, one dentist is just the same as another. That’s why you MUST market if you want to attract more and better patients. So the first thing you have to do is…

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