pay per click

Overwhelmed By Doing Your Own Dental Marketing? Play Now

Overwhelmed By Doing Your Own Dental Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 1074 As a small business owner who knows thousands of dentists, I have sound experience backing up this statement: dentists shouldn’t do their own marketing. I’m not saying that they can’t, but it’s the rare dentist who can master the complexities of today’s hypercompetitive dental…

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Google Dental PPC Ads Aren’t the Only Option

Google Dental PPC Ads Aren’t the Only Option

Pay-Per-Click (PPC) advertising is part of many dentists’ online marketing. 2016 saw tremendous changes to how Google treats PPC ads. The elimination of the right-side ads, and their incorporation into the main search engine results page, intensified the competition for an ad listing above the main search results. The initial hubbub following the change has…

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AdWords Changes Might Addle DIY Dentists Play Now

AdWords Changes Might Addle DIY Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 857 As if Google AdWords wasn’t already complicated enough, recent changes will require more time and strategic planning by dentists who handle their own bidding. I’ll be back after the break to tell you about those changes and why AdWords doesn’t make you any money….

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Pay-Per-Click: What the Pros Do

Pay-Per-Click: What the Pros Do

Organic search is the bread and butter of web marketing. But do you like to eat only bread and butter? Of course not. Using pay-per-click advertising is like adding meat to the menu. Organic search means search, the kind that at least a billion people do every day. Bring up a search engine like Google,…

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Two Shocking Facts about Dental Marketing

Two Shocking Facts about Dental Marketing

At SmartBox, we preach two things: Content marketing brings you more and better patients. Spending all day posting on Facebook and Twitter is a waste of your time. Some research came out last year that validates both of those points. An SEO company called BrightEdge has this huge set of websites that it studies. The…

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Dentists Can Do More with Google AdWords Play Now

Dentists Can Do More with Google AdWords

Patient Attraction Episode 440 Yesterday, I told you that Google announced that mobile searches now outnumber desktop searches in the United States. But Google didn’t call a press conference to announce the news. It actually slid the news in during an announcement about changes to its pay-per-click platform, Google AdWords. I tell you about those…

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How Dentists Attract More and Better Patients (Part 6) Play Now

How Dentists Attract More and Better Patients (Part 6)

Patient Attraction Episode 425 Yesterday we talked about ways to organically attract more and better patients. Today, we are going to talk about paying to attract the patients you want. Stay tuned. – Colin here and welcome to another Saturday podcast. – When we first started the weekend podcasts, I told you they would be…

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Is SEO or PPC better for Dentists? (Part 2) Play Now

Is SEO or PPC better for Dentists? (Part 2)

Patient Attraction Episode 394 Welcome to day two of our look comparing the strengths and weaknesses of SEO and PPC. We’ll look at SEO when we return. – So we talked about pay-per-click advertising yesterday. – Just to recap: – PPC gives you immediate results and you have a lot of control over the campaign….

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Is SEO or PPC better for Dentists? (Part 1) Play Now

Is SEO or PPC better for Dentists? (Part 1)

Patient Attraction Episode 393 Hi, Colin here, and today and tomorrow I want to answer a question we get regularly from our prospects: should my marketing focus on pay-per-click (PPC) advertising or search engine optimization? I’ll address the pros and cons of each when we return. – SEO and PPC are two terms most dentists…

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PPC: It’s Not As Difficult As You Think Play Now

PPC: It’s Not As Difficult As You Think

Patient Attraction Episode 245 Organic search is the bread and butter of web marketing. But do you like to eat only bread and butter? Of course not. When we come back, I’m going to tell you how pay per click advertising is like adding meat to the menu. Stay tuned. – Hi, Colin Receveur here…

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