ppc for dentists

Has Your Dental Website Gone Mobile Yet?

Has Your Dental Website Gone Mobile Yet?

If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why. Searches initiated from mobile devices and tablets have overtaken searches from desktop and laptop computers and continue to pull ahead. Google, with its emphasis on the user experience, responded to this trend by essentially penalizing websites…

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Dentists Shouldn’t Always Believe Their Self-Talk

Dentists Shouldn’t Always Believe Their Self-Talk

It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate responsibility is yours, and it’s likely that every small business owner has moments of self-doubt. One of the self-doubts that can last much…

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Why Your New Dental Patients Have a Voice

Why Your New Dental Patients Have a Voice

Search from mobile devices overtook desktop computer search in 2o15. Mobile devices allow people to search from almost anywhere at almost any time. For this reason, and due to the increasing penetration of mobile devices, mobile search is expected to continue to grow steadily. Today, more and more time-pressed people are using digital assistants like…

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The 5 Scams of Dental Marketing Play Now

The 5 Scams of Dental Marketing

Having trouble watching this video? Click here. Patient Attraction Episode 920 What is your dental marketing company doing for you? If they’re providing SEO services, pay-per-click services, and/or video for your website, you need to make sure that they’re looking at the big picture. If they’re not, you’re throwing money away on what are essentially…

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Don’t Be the Blocked Dentist Play Now

Don’t Be the Blocked Dentist

Having trouble watching this video? Click here. Patient Attraction Episode 915 A recent study showed that half of the people surveyed already use an online ad blocker or plan to install one within 180 days. That’s bad news for many dentists. When we come back, I’ll tell you how to reach your potential dental patients…

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What Google’s Slaying of Right-side Ads Means for Dentists

What Google’s Slaying of Right-side Ads Means for Dentists

This isn’t your father’s search engine results page. Google recently eliminated right-side (right column) pay-per-click (PPC) ads from its results pages. There are several reasons for the change. The first is to make results pages more mobile-compatible. WIthout the right column, listings have more room leading to increased readability and allowing more results per page…

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Why All Dentists’ PPC Campaigns are NOT Created Equal Play Now

Why All Dentists’ PPC Campaigns are NOT Created Equal

Patient Attraction Episode 591: Why All Dentists’ PPC Campaigns are NOT Created Equal Hi, I’m Colin Receveur, founder and CEO of SmartBox Web Marketing. Thanks for joining me for this Throwback Thursday episode of the Patient Attraction Podcast. Today, I’m sharing a podcast episode from March 2014 that says PPC gets incredibly specific, but is…

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SEO, Website Development Top Needs for 2015 Play Now

SEO, Website Development Top Needs for 2015

Patient Attraction Episode 434 In December 2014, a leading SEO firm surveyed experts from firms who specialize in online marketing for small businesses. I’m going to give you some of the results when we return. – Welcome to another week of the Patient Attraction Podcast. – I am Colin Receveur, CEO and founder of SmartBox…

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How Dentists Attract More and Better Patients (Part 6) Play Now

How Dentists Attract More and Better Patients (Part 6)

Patient Attraction Episode 425 Yesterday we talked about ways to organically attract more and better patients. Today, we are going to talk about paying to attract the patients you want. Stay tuned. – Colin here and welcome to another Saturday podcast. – When we first started the weekend podcasts, I told you they would be…

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Is SEO or PPC better for Dentists? (Part 2) Play Now

Is SEO or PPC better for Dentists? (Part 2)

Patient Attraction Episode 394 Welcome to day two of our look comparing the strengths and weaknesses of SEO and PPC. We’ll look at SEO when we return. – So we talked about pay-per-click advertising yesterday. – Just to recap: – PPC gives you immediate results and you have a lot of control over the campaign….

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