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You Catch the “Fish” That Will Take Your Dental Bait

You Catch the “Fish” That Will Take Your Dental Bait

People who enjoy fishing know that certain kinds of lures and baits are better suited for attracting certain kinds of fish. There’s a lesson here for dentists. Most dentists advertise their practices the way that dentists have for decades. They offer low prices, specials, and discounts. Those are the bait, or the lure, in their…

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Your Dental Practice’s New Patient Base Is at Risk Play Now

Your Dental Practice’s New Patient Base Is at Risk

Having trouble watching this video? Click here. Patient Attraction Episode 1077 Your dental practice is as strong as its foundation. I’m not talking about your physical plant, but rather about the quantity and quality of the new patients in your sales funnel. There are a number of factors at play in the economy and in…

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Why Your Dental Practice Isn’t Growing Play Now

Why Your Dental Practice Isn’t Growing

Having trouble watching this video? Click here. Patient Attraction Episode 1072 For most dentists, their practices are vehicles to a good life and a comfortable retirement. At least, that’s how it should be. But in today’s hypercompetitive environment, if you’re not growing, you’re losing ground. If your practice has reached a plateau, that’s something you…

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Will You Leave Dentistry A Millionaire?

Will You Leave Dentistry A Millionaire?

Dentistry is perpetually ranked as one of the best, if not the best, professions in the country. It scores very high on income, work-life balance, and growth prospects. Given those advantages, it’s a wonder that every dentist doesn’t retire a millionaire. All too often, though, dentists leave dentistry with not nearly enough money to fund…

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How Low Can Your Dental Practice Afford to Go? Play Now

How Low Can Your Dental Practice Afford to Go?

Having trouble watching this video? Click here. Patient Attraction Episode 1065 Most skydivers will tell you that free-falling is an awesome feeling. But skydivers have parachutes to help them land safely. The problem with falling without a chute is that you always hit that sudden stop at the end. For dentists, the sudden stop happens…

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How Low Can Your Dental Practice Afford to Go? Play Now

How Low Can Your Dental Practice Afford to Go?

How Low Can Your Dental Practice Afford to Go? Having trouble watching this video? Click here. Patient Attraction Episode 1065 Most skydivers will tell you that free-falling is an awesome feeling. But skydivers have parachutes to help them land safely. The problem with falling without a chute is that you always hit that sudden stop…

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Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla Play Now

Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla

Having trouble watching this video? Click here. Patient Attraction Episode 1062 You know the old joke: Where does an 800-pound gorilla sit? Anywhere he wants. When it comes to the heavyweights of the dental industry, corporate chains are at the top of the food chain. And just like it’s a terrible idea to try to…

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Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla Play Now

Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla

Dentists Shouldn’t Try to Wrestle the 800-Pound Gorilla Having trouble watching this video? Click here. Patient Attraction Episode 1062 You know the old joke: Where does an 800-pound gorilla sit? Anywhere he wants. When it comes to the heavyweights of the dental industry, corporate chains are at the top of the food chain. And just…

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Why Your Dental Marketing is Failing You

Why Your Dental Marketing is Failing You

As a group, dentists keep abreast of the latest developments in the prevention, diagnosis and treatment of dental issues. As a group, they tend to be a little tardy in adopting best practices when it comes to their dental marketing. Most dentists today still market like the dentists of 15 years ago, with the exception…

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The Great Dental Insurance Squeeze Play Now

The Great Dental Insurance Squeeze

Having trouble watching this video? Click here. Patient Attraction Episode 921 A study released in July found that dentists’ incomes nationally declined by more than 20 percent between 2005 and 2014. In the same time period, dental insurance reimbursement rates nationally declined by 10.4 percent. The dental insurance squeeze is on, but there’s more here…

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