ROI

Track Down the Weaknesses in Your Dental Marketing

Track Down the Weaknesses in Your Dental Marketing

Dentists aren’t detectives, although some diagnostic puzzles may challenge your deductive skills. But one area where dentists can benefit from doing some investigation is their online marketing. Dentists aren’t trained as marketers. For that reason, many dentists’ marketing violates a lot of the rules that determine good marketing. That may or may not be the…

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Dental “Magic Marketing Bullets” Miss The Mark

Dental “Magic Marketing Bullets” Miss The Mark

There’s always someone out there who is willing to sell you the “latest and greatest” marketing technique. And there are always dentists who will rush to buy the latest bright, shiny object, usually because what they’re doing with their marketing isn’t working well enough. People who are drowning will grasp at any lifeline, no matter…

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Are You Scraping the Bottom of the Dental Prospect Barrel? Play Now

Are You Scraping the Bottom of the Dental Prospect Barrel?

Are You Scraping the Bottom of the Dental Prospect Barrel? Having trouble watching this video? Click here. Patient Attraction Episode 1068 I’ve talked with a lot of dentists whose practices were in financial trouble. What I found, almost without exception, is that these were good dentists. They had good training, good hands, and good staff….

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Are You Scraping the Bottom of the Dental Prospect Barrel? Play Now

Are You Scraping the Bottom of the Dental Prospect Barrel?

Having trouble watching this video? Click here. Patient Attraction Episode 1068 I’ve talked with a lot of dentists whose practices were in financial trouble. What I found, almost without exception, is that these were good dentists. They had good training, good hands, and good staff. What they didn’t have were good patients, in terms of…

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Why Aren’t You Enough for Your Dental Practice?

Why Aren’t You Enough for Your Dental Practice?

Do you have days when you feel like you’re on a treadmill? There’s that “running as fast as I can to stay in one place” sensation. You’re seeing 15 or 20 patients a day, you’re working as hard as you can, and you’re not really getting anywhere. Your bank account is hovering around the same…

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Is Your Dental Marketing Out of Control? Play Now

Is Your Dental Marketing Out of Control?

Having trouble watching this video? Click here. Patient Attraction Episode 1057 This isn’t your father’s dentistry, and it’s not your father’s dental marketing, either. For people who aren’t trained in marketing, there’s a bewildering sea of unfamiliar terms and practices. It’s harder than ever before for dentists to keep control of their marketing because a…

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Why Aren’t You the Dentist Who Walks on Water? Play Now

Why Aren’t You the Dentist Who Walks on Water?

Having trouble watching this video? Click here. Patient Attraction Episode 1056 It can be really aggravating to suffer through 4 long years of dental school only to realize that you’re just another dentist to your prospects. But the odds are good that you have your marketing to blame for that. When we come back, I’ll…

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Why Your Dental Practice Is Treading Water Play Now

Why Your Dental Practice Is Treading Water

Having trouble watching this video? Click here. Patient Attraction Episode 1051 If your dental practice’s growth curve looks more like a flat line, you’re actually losing ground. New dental patients are out there, but someone else is getting them. Better dental patients are out there, but they’re not coming to you. Those other dentists are…

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“Do-It-Yourself” Dental Marketing Is for Dolts Play Now

“Do-It-Yourself” Dental Marketing Is for Dolts

Having trouble watching this video? Click here. Patient Attraction Episode 1049 Unless you put yourself through dental school by working as a plumber’s apprentice, fixing your own leaks is a waste of your time and talents. There’s a lesson here for dentists, because too many try to do things themselves that won’t make them money….

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Your Dental Phone Answerers Are Costing You Money

Your Dental Phone Answerers Are Costing You Money

Dentists typically spend a fair amount on marketing their practices. They almost universally don’t get enough return on that investment. Part of the reason for low ROI is that dentists tend to market like everyone else. Advertising on price, specials, and coupons brings in low-value new patients. Someone who needs implants, full-mouth reconstruction, or dentures…

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