Search Engine Optimization

Are You Monitoring the Top 3 Dental Marketing Metrics? Play Now

Are You Monitoring the Top 3 Dental Marketing Metrics?

Having trouble watching this video? Click here. Patient Attraction Episode 1079 Dentists are trained as clinicians, not as marketers. And yet, many dentists still take a hands-on approach with their marketing. That’s not necessarily a good thing. Too often, a trial-and-error approach is nothing more than a trying experience that’s filled with errors. Most hands-on…

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Are You Impatient With Your Dental SEO?

Are You Impatient With Your Dental SEO?

Search engine optimization, or SEO, has been widely touted as the greatest thing since the invention of the smartphone. That’s both true and not true. One of the side effects of the internet is that everything is right now, or at least near-instant. That’s resulted in a shortening of expectations generally and particularly with regard…

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Your Dental Marketing Results Should Be Guaranteed

Your Dental Marketing Results Should Be Guaranteed

Manufacturers provide product warranties, and service companies offer satisfaction guarantees. Why should dental marketing services be any different? At SmartBox, we firmly believe that marketing firms should stand behind their services, and here’s why. Marketing has come a long way in the last 100 years. As an industry, we have much more knowledge, more more…

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Dentists Shouldn’t Always Believe Their Self-Talk

Dentists Shouldn’t Always Believe Their Self-Talk

It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate responsibility is yours, and it’s likely that every small business owner has moments of self-doubt. One of the self-doubts that can last much…

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Why Dentists Must AMP Their Web Pages Play Now

Why Dentists Must AMP Their Web Pages

Having trouble watching this video? Click here. Patient Attraction Episode 987 Google still rules when it comes to online search – in fact, now more than ever. That’s why Google’s move toward Accelerated Mobile Pages – AMP – is something dentists should pay much attention to. When we come back, I’ll tell you the nuts…

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Will AMP Change Dentists’ Mobile Marketing? Play Now

Will AMP Change Dentists’ Mobile Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 986 The internet is a rapidly evolving landscape, and Google is one of the main drivers of that evolution. AMP, or Accelerated Mobile Pages, is Google’s latest wrinkle in getting your dental website in front of mobile device users. After the break, I’ll tell you…

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Video SEO Tips for Dentists Play Now

Video SEO Tips for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 791 Websites with video are 53 times more likely to be found than websites without video. But that doesn’t happen by accident; smart dentists use good search engine optimization techniques to get maximum search bang for their video buck. I’ll be back after the break…

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Breaking Free from the Dental Herd

Breaking Free from the Dental Herd

The famous science fiction author John Brunner once said, “Let’s all be different, same as me.” It’s appalling how many dental practices seem to follow that philosophy in their marketing programs. Every aspect of your marketing has to work to help you differentiate yourself from your competition. You have to give your prospective patients reasons…

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Is Paid Search Right for Your Dental Practice? Play Now

Is Paid Search Right for Your Dental Practice?

Having trouble watching this video? Click here. Patient Attraction Episode 730 Paid search can be an option for many dentists whose search engine optimization isn’t performing as well as they’d like. But paid search isn’t the magic bullet. I’ll discuss the pros and cons when we come back. – I’m Colin Receveur, and welcome to…

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Search Quality Ratings Guidelines for Dentists (part 2) Play Now

Search Quality Ratings Guidelines for Dentists (part 2)

Having trouble watching this video? Click here. Patient Attraction Episode 716 Google’s 2015 Search Quality Ratings Guidelines, released last year, offer insights into how dentists can achieve higher search engine results. Yesterday’s podcast covered the requirements for mobile phone sites and touched on the “needs met” test. Right after the break, I’ll share what you…

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