seo for dentists

Is There Such a Thing as Too Much Dental Content?

Is There Such a Thing as Too Much Dental Content?

Content is king on when it comes to being found on Google. But for dentists, as well as almost every other business, the right amount of content is the key to keeping your website ranking high. There are two reasons why too much content is a bad thing: keyword dilution, and reader fatigue. Keyword dilution…

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More is Not Better for Dental Websites

More is Not Better for Dental Websites

Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP). That’s not to say that content doesn’t need to be kept fresh; that four-year-old article on dental implants isn’t likely to…

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Overwhelmed By Doing Your Own Dental Marketing? Play Now

Overwhelmed By Doing Your Own Dental Marketing?

Having trouble watching this video? Click here. Patient Attraction Episode 1074 As a small business owner who knows thousands of dentists, I have sound experience backing up this statement: dentists shouldn’t do their own marketing. I’m not saying that they can’t, but it’s the rare dentist who can master the complexities of today’s hypercompetitive dental…

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Why You’re Getting Less From Your Dental Marketing Play Now

Why You’re Getting Less From Your Dental Marketing

Why You’re Getting Less From Your Dental Marketing Having trouble watching this video? Click here. Patient Attraction Episode 1064 Dentists as a rule spend a fair amount of money marketing their practices. There’s no hard-and-fast rule, of course, but a good average would probably be 3 to 4 thousand dollars a month. Now, we all…

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Is Your Dental Marketing Out of Control? Play Now

Is Your Dental Marketing Out of Control?

Having trouble watching this video? Click here. Patient Attraction Episode 1057 This isn’t your father’s dentistry, and it’s not your father’s dental marketing, either. For people who aren’t trained in marketing, there’s a bewildering sea of unfamiliar terms and practices. It’s harder than ever before for dentists to keep control of their marketing because a…

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Haunted By Your Dental Decisions? Play Now

Haunted By Your Dental Decisions?

Having trouble watching this video? Click here. Patient Attraction Episode 1054 If you’ve been in practice more than 10 years, you’ve had to radically change your approach to dental marketing. Forget the idea of getting patients through the Yellow Pages. Today’s marketing is focused on the online experience. But there’s so much that goes into…

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“Do-It-Yourself” Dental Marketing Is for Dolts Play Now

“Do-It-Yourself” Dental Marketing Is for Dolts

Having trouble watching this video? Click here. Patient Attraction Episode 1049 Unless you put yourself through dental school by working as a plumber’s apprentice, fixing your own leaks is a waste of your time and talents. There’s a lesson here for dentists, because too many try to do things themselves that won’t make them money….

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Are You Impatient With Your Dental SEO?

Are You Impatient With Your Dental SEO?

Search engine optimization, or SEO, has been widely touted as the greatest thing since the invention of the smartphone. That’s both true and not true. One of the side effects of the internet is that everything is right now, or at least near-instant. That’s resulted in a shortening of expectations generally and particularly with regard…

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Dentists Must Be Found on Voice Search Play Now

Dentists Must Be Found on Voice Search

Having trouble watching this video? Click here. Patient Attraction Episode 1033 The introduction of Siri, the first artificial intelligence personal assistant, was a game-changer for online search. Today, there are no fewer than 4 artificial assistants available to your dental prospects, and more are on the way. After the break, I’ll tell you why and…

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Go Local with Your Dental SEO Play Now

Go Local with Your Dental SEO

Having trouble watching this video? Click here. Patient Attraction Episode 1030 All dentistry is local, and Google is personalizing search results to favor local results where that’s appropriate. Dentists who want to be found by their prospects need to take steps to ensure they place high in local search. I’ll be right back to share…

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