SEO marketing

Are You Impatient With Your Dental SEO?

Are You Impatient With Your Dental SEO?

Search engine optimization, or SEO, has been widely touted as the greatest thing since the invention of the smartphone. That’s both true and not true. One of the side effects of the internet is that everything is right now, or at least near-instant. That’s resulted in a shortening of expectations generally and particularly with regard…

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When Your Dental Website Makes You Look Old

When Your Dental Website Makes You Look Old

There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists flourish. Your website says a lot about you and your practice, and all of it may not be good if your site isn’t updated…

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Are You Using the RIGHT Dental Keywords?

Are You Using the RIGHT Dental Keywords?

The keywords you choose to include in your online efforts to attract new dental patients have a tremendous impact on how high you’ll place on local search engine results pages (SERP). Back in the day, “black hat” SEO types used to “stuff” dentists’ website pages with keywords to try to get better SERP placements. Those…

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Google Hates Mobile Dental Pop-Up Ads

Google Hates Mobile Dental Pop-Up Ads

The world of online search is going mobile, and dentists’ marketing has to adapt to the smaller screen sizes and challenging page load times. In fact, if your dental website isn’t already mobile-friendly, your website may take a rankings hit from Google. In recent years, Google has moved strongly to focusing on a good online…

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Are You on Dental Marketing “Overwhelm?”

Are You on Dental Marketing “Overwhelm?”

The Internet as we know it is a 21st-century phenomenon, and the pace at which it changes is the stuff of science fiction. Compare that to traditional marketing: radio and TV, newspaper, direct mail, and outdoor boards. Sure, there have been some advances in what you can do – better image quality and graphics on…

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Will Google be the Death of Dental SEO? Play Now

Will Google be the Death of Dental SEO?

Having trouble watching this video? Click here. Patient Attraction Episode 856 An article in Entrepreneur.com last June discussed how a company’s attempts to rank higher in Google’s search engine results resulted in that company’s pages being delisted. Google accused the company of “search engine manipulation,” and the matter is now in court. I’ll be back…

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The “ONE” Key to Dental SEO?

The “ONE” Key to Dental SEO?

The fight for first-page Google rankings has gotten fierce, and dentists are clawing tooth and nail for one of these coveted spots in their markets. SEO is far too complex to be reduced to a single “key to success,” but there’s one key practice without which you just won’t get seen online. And that key…

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Great Dental Content Needs a Hand Play Now

Great Dental Content Needs a Hand

Having trouble watching this video? Click here. Patient Attraction Episode 812 Google is hungry for great, fresh content, but a lot of great content doesn’t go anywhere. After the break, I’ll be back to tell you how dentists can get their great content the recognition it deserves. Stay tuned. – I’m Colin Receveur, founder and…

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You Can’t Cheat Your Way to the Top of Dental SEO Play Now

You Can’t Cheat Your Way to the Top of Dental SEO

Having trouble watching this video? Click here. Patient Attraction Episode 776 Search engine optimization, or SEO, is a puzzle that will never be solved once and for all. Google doesn’t give out the recipe for its “secret sauce,” so the best anyone can do is to infer what will work based on Google’s statements about…

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Breaking Free from the Dental Herd

Breaking Free from the Dental Herd

The famous science fiction author John Brunner once said, “Let’s all be different, same as me.” It’s appalling how many dental practices seem to follow that philosophy in their marketing programs. Every aspect of your marketing has to work to help you differentiate yourself from your competition. You have to give your prospective patients reasons…

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