SEO

Why You’re Getting Less From Your Dental Marketing Play Now

Why You’re Getting Less From Your Dental Marketing

Why You’re Getting Less From Your Dental Marketing Having trouble watching this video? Click here. Patient Attraction Episode 1064 Dentists as a rule spend a fair amount of money marketing their practices. There’s no hard-and-fast rule, of course, but a good average would probably be 3 to 4 thousand dollars a month. Now, we all…

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Bright, Shiny Dental Objects

Bright, Shiny Dental Objects

To the layperson, dental terminology and processes are basically incomprehensible. That’s why we encourage our dentists to talk at their patients’ level when discussing dental problems and solutions. To the vast majority of dentists, marketing terminology and processes are basically incomprehensible. That may sound harsh, but our extensive experience helping dentists get more and better…

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5 Dental SEO Trends for 2016 Play Now

5 Dental SEO Trends for 2016

Having trouble watching this video? Click here. Patient Attraction Episode 756 The last few years have seen a sea change in search engine optimization rules. 2016 looks to continue these new trends and maybe add another. I’ll be back after the break to tell you what dentists need to do with their SEO this year….

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“Deep Learning” Promises to Change Search Ranking Process

“Deep Learning” Promises to Change Search Ranking Process

A recent article in wired.com provided a fascinating – some might say alarming – analysis of the future of Google search and potentially much, much more. “Deep learning” is a process whereby neural nets (masses of interconnected hardware and software) can learn… on their own. Given enough examples to sift through, these nets “learn” how…

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4 Tips to Survive the Next Penguin Update Play Now

4 Tips to Survive the Next Penguin Update

Having trouble watching this video? Click here. Patient Attraction Episode 742 It’s been about 14 months since Google updated its Penguin algorithm. If it hasn’t happened already, another change is coming soon. Since this upcoming change may affect your dental website’s SEO, I’ll be back after the break with some tips on how to prepare…

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Internet Growth Threatens Dentists’ Profits

Internet Growth Threatens Dentists’ Profits

According to a recent post, the past 24 months saw the appearance of nearly 350 million new websites. That’s an average of 14.6 million new websites every month. It’s getting harder than ever to reach the potential patients you want. Clearly, only a tiny fraction of those new websites are for dental practices, and only…

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These 3 Tips will Boost Your Dental SEO Play Now

These 3 Tips will Boost Your Dental SEO

Having trouble watching this video? Click here. Patient Attraction Episode 727 A recent online prediction is that visual content will increase in search importance in 2016. Whether infographics, images, or videos, your online dental marketing may need to incorporate some visual elements for maximum SEO impact. I’ll be back to tell you why and how…

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THIS Content Keeps Producing for Dentists Play Now

THIS Content Keeps Producing for Dentists

Having trouble watching this video? Click here. Patient Attraction Episode 725 A lot of Internet content is event- or news-driven. That kind of content, as useful as it is, generally has a short life. After the break, I’ll tell how a different kind of content – evergreen – can help put more “green” in your…

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Why YOU Are Vulnerable to Being Hacked Play Now

Why YOU Are Vulnerable to Being Hacked

Having trouble watching this video? Click here. Patient Attraction Episode 724 Google still has a ways to go to keep hacked content from showing up in search results. Don’t let your site become a victim of the recent rise in hacking. I’ll be back after the break to tell you how. – I’m Colin Receveur,…

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Are You Using This Awesome SEO Tactic for Dentists? Play Now

Are You Using This Awesome SEO Tactic for Dentists?

Having trouble watching this video? Click here. Patient Attraction Episode 722 SEO for dentists isn’t all about keywords, code, and clicks. Today’s hot metric is audience engagement. After the break, I’ll tell you why Google really likes engagement, and why and how you must engage your online audience. Stay tuned. – Welcome back to the…

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