Dr. Silva

Dr. Silva: "One thing that's real clear is it's clearly different than any other web page development that we've done. Obviously, the end goal here is to attract new patients."

One thing that’s real clear is it’s clearly different than any other web page development that we’ve done. Obviously, the end goal here is to attract new patients. I don’t know if I’ve mentally quantified how many new patients I want to see a month. There’s certainly a lot of room for improvement because we’re starting, as far as the web page is concerned, from nominal, minimum amount. Obviously, quantity is not just the whole game. There’s a quality factor. I think that the process that we’re going through is going to do some of the filtering for us as far as who comes into the office. What does that new patient look like? I’m pretty excited about that versus something that goes out in mass form and doesn’t really describe or demonstrate the character or quality of your office, and your services, and your people. Then it becomes a little bit haphazard. It’s just sort of a numbers game. We’ve done some of that many, many years ago. We noticed there were a number of people that would come in that were not a good fit for us, or them. I think that this process is going to narrow down a population of people desiring care in a style and manner that we provide.


Dr. Silva


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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.