Why Most Marketing Firms Don’t “Get” Dentists & Dentistry

Most other marketing firms “just do SEO.” They don’t “get” dentists. The reality is dentists don’t want SEO, they don’t want AdWords, and they really don’t even want a website…

What dentists DO want is more and better patients walking through their front door.

We “get” dentists. We know how they think, what questions they want answers to, and what their hot-buttons are. That’s why our commitment to understand our dentist clients (and prospects) goes way beyond “just doing SEO.”

Our comprehensive approach to marketing isn’t the fastest nor the easiest, but it does yield the best results, bar none. We’ve isolated the best questions we’ve been asked over the years, and now we’ve made them available here in a series of short videos.

Got a question not answered here? Ask us, and we’ll answer you with a video.


Is Google AdWords worth paying for? Play Now

Is Google AdWords worth paying for?

We hear from someone at least once a week “I never click on those sponsored listings and don’t know anyone that does” You might not be clicking, but thousands of other dental patients are. Some patients will only click on ads, others will only click on the free listings. If you ignore one or the…



Can I have more than one web address? Play Now

Can I have more than one web address?

Absolutely. Some of our advanced SEO tactics use “mini-sites” based on specific niche areas of dentistry like dental implants, IV sedation, cosmetics, dentures, etc. which absolutely flood the search engine results with your dental practice. Google will limit how many results it will show for each domain you own, so if you want more than…



Do I need to submit my site to the search engines? Play Now

Do I need to submit my site to the search engines?

The “add your website” forms that Google, Yahoo, and other provide are worthless and really do nothing. Without optimizing your site and forcing the Google “spiders” (because they “crawl” the web investigating what is contained on every website) to index your site, you will never appear where you need or want to be.



How long does SEO take? Play Now

How long does SEO take?

Traditional organic natural search engine optimization generally takes about 2-3 months to begin seeing results, and within 4-8 months it’s “full steam ahead.” It depends on the amount of competition in your area. Local search optimization is much faster, and of course AdWords or pay-per-click services are instant results.



Do I own my website after you design it? Play Now

Do I own my website after you design it?

We don’t play the “hold onto your keys” game when you work with us. All of our clients are free to transfer their websites to any other provider, should they decide we’re not the best marketing firm out there for them.



Do you create new content for my website? Play Now

Do you create new content for my website?

We can craft your new unique content and video to fit your practice and your core message. Whether you’re a dentist wanting to focus on implants, sedation, holistic, perio, cosmetics, etc- we can craft your marketing to attract the types of patients that you want.



Do you work with existing websites? Do you transfer domains? Play Now

Do you work with existing websites? Do you transfer domains?

We handle existing websites on a case by case basis, we’re always glad to look over what you have and discuss your options with you. Give us a call to see how we can help you.



How long have you been working with dentists? Play Now

How long have you been working with dentists?

The truth is, we never intended to work with dentists. Well, not exclusively anyway. Our first dentist client & my father, Dr. Ron Receveur signed on with us to design his first website in 1997. Unfortunately much of the technology available nowadays wasn’t even conceived in 1997, leaving us very limited on how to capitalize…



What does my staff and I need to do? Play Now

What does my staff and I need to do?

After completing the partnership and payment information, the absolute first step is to have a conference call with you and your key staff members to review our timeline and set expectations. We’ll give you a list of the information we need, and we’ll begin laying the foundation for your videos, website, social media, and other…



How long will it take to get my website and marketing up and running? Play Now

How long will it take to get my website and marketing up and running?

There are many different “moving parts” that we’re launching with your marketing campaign. From pay-per-click to SEO, Local search to social media, website to video production.. different pieces of the puzzle have different timelines to launch. Some of them, such as video productions, have scheduling considerations to take into account. Once we begin your marketing…



I’m not sure I’ll look good on camera, what are my options? Play Now

I’m not sure I’ll look good on camera, what are my options?

I know how you feel. Frankly I feel the same way about being on camera, and we’ve had many dentist clients that have felt this way too. What we’ve found is that while we have spokesmodels available to speak for you, we get the best results having the doctor himself on camera. If you’re hesitant…



What do you consider “successful”? Play Now

What do you consider “successful”?

Many other marketing firms will tell you about how many clicks and hits your website got. Some others may even have the technology to show you how many phone calls you received. But are these phone calls pre-qualified, or are they wasting your (and your staff’s) time? Are they accepting treatment, or are they dead-ends?…



What guarantee do you offer with your products, books and dvd’s? Play Now

What guarantee do you offer with your products, books and dvd’s?

We offer an unconditional 60 day refund on all of our products. This means that if you don’t feel like the product you bought was worth double what you paid, just give us a call and we’ll refund your money with no hassles.



How much do you cost? Can I afford you? Play Now

How much do you cost? Can I afford you?

I personally feel like all of our packages are priced very aggressively and they are a tremendous value for everything we include. Unlike many other marketing firms, our marketing packages are comprehensive and cover every aspect of web marketing you need to be successful. Our goal for our dentist clients is that they will absolutely…



What do you do for dentists that’s different than everyone else? Play Now

What do you do for dentists that’s different than everyone else?

#1 We have a scheduled monthly strategy phone call to review your marketing efforts. During your monthly strategy calls, we will review your stats, efforts, as well as other success factors, such as your staff’s phone training, your sales funnel, any special offers you are running, among others #2 We request your Return on Investment…



Do you do websites? SEO? Embedded videos? Do you do it all in an integrated fashion? Play Now

Do you do websites? SEO? Embedded videos? Do you do it all in an integrated fashion?

We’re a full service dental web marketing firm. But our approach is very different from other firms you may have dealt with in the past. I invite you to browse around our website, checkout my books, or give us a call to learn more.



How do you target only the patients I want? Play Now

How do you target only the patients I want?

We’ve had many doctors find success by making themselves appear as “The Expert” in a particular niche in which they had specialized training. Even dentists who offer a broad array of services can become “Da Man” or the “Only doctor you should consider for sleep apnea” (for example). In your community, you can be the…



What kind of patients will you help me find? Play Now

What kind of patients will you help me find?

The first question we ask – What kind of patients are you looking for? This seems simple, right? You would be amazed how many marketing firms never ask their new clients this. When we’re marketing for our dentist clients, we’re focused on finding patients in the niches that they want to promote. Many other marketing…



If I start working with you, will you work with my competitor down the road too? Play Now

If I start working with you, will you work with my competitor down the road too?

We’ve seen our best results from working with only one doctor per market area and working with them personally. We look for highly motivated dentists who are serious about growing their dental practice by ethically attracting more qualified patients. If that sounds like you, we’d love to chat with you.



I am a dentist so why would I need a website? Play Now

I am a dentist so why would I need a website?

You can have the best office, staff, equipment and expertise… you might be “Dentist Of The Year” with all of the right credentials and certificates… but if you don’t have the right systems in place to not only ‘be seen’ but also to pre-qualify, follow-up and close the cases, your prospective patients (that you’ve spend…



Why did my old website stopped working suddenly? Play Now

Why did my old website stopped working suddenly?

Google is constantly making changes! From their multiple Panda releases over the past 15 months, to killing off Demandforce in late 2011, they are always changing the game on how to get to the top of their searches. You may have gotten by in the past with a simple website, but with the Panda in…



Why did my old website stop working suddenly? Play Now

Why did my old website stop working suddenly?

One of the biggest myths in dental marketing was that by just building a website, new & qualified patients will flow into their office, like water out of the hose when you turn on the spicket. Some dentists bought templated cookie-cutter websites while others built more customized ones, but regardless, many guys had the mindset…




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