Video Isn’t the Future – It’s the Present

If you aren’t using videos on your website, you are behind the times. Research overwhelmingly shows that not only is video effective for attracting new business, prospects expect it. On any given day, more than 105 million people in the United States will watch videos.

Forrester Research found that one minute of video is worth 1.8 million words. That’s per minute. Video can communicate in minutes what dozens of web pages can’t.

That’s why HD video production is one of the cornerstones of our industry-leading patient attraction system.

Video is powerful because it establishes trust – it puts your face to your name. It allows you to reach out to your prospects and literally speak directly to them.

Only 14% of the US trusts advertisements right now.

You need to do everything you can to gain your prospects’ attention AND trust. Video brings warmth and a personal experience to a text-based website, and we all know people do business with people they like.

Videos also now are appearing at the top of search engine results – right at the top of the first page. While search engine optimization (SEO) isn’t everything, it is very important to getting noticed by the patients YOU want to attract.

The great part about video marketing is that it doesn’t end with SEO. For example, if you make a very informative, useful or timely video, it may appear in many different places and be forwarded across social networks – getting your office phone ringing with inquiries from those who watched it.

Video also is a differentiator between you and your competitors. With so few dentists maximizing video’s potential, having it on your website will make you stand out. Videos give you authenticity and authority about the niches you want to reach.

The Question Isn’t “Should I HaveVideo?” but “What Shouldn’t I Have Video Of?”

Consider that videos can:

  • Include patient testimonials with actual patients in front of the camera to say how they feel about their treatment and results.

  • Allow you to show any advanced technologies in your office, your skills and to discuss all of the treatments you perform – in other words, they can make you look like the expert that you are.

  • Formally introduce you to your patients and potential patients – you can make a brief bio video, a “Meet the Staff“ clip, a video discussing your beliefs about professional ethics and customer service, and more.

  • Begin to develop relationships with patients – whether this is through your vlog (video blog) responses to emailed questions, clips added to social networking pages, or simply through providing free information to any potential patient who needs it.

It isn’t difficult to see how all of these things will begin to contribute to a strong and positive image in the eyes of your current and potential patients.

One Final Word on Video

You may have video on your website and think it is not effective. That could be because the videos are not effective.

You must design the videos in a way that potential patients want to view them. You can’t just post a video shot in your operatory with your “Christmas camera” and expect people to watch it and call you.

Bad lighting, shaky camera, poor quality, too clinical – there are lots of reasons and ways to do it wrong. There are two things that successful video marketing campaigns do:

1. Use high-quality and compelling content to inform and educate.

2. Use syndication and optimization to be seen and get found.

Video production is probably not something you should try yourself or turn over to the lowest bidder.

Feel free to look around our website to learn more about video for your website and any other topics that interest you, or click here to see the results we’ve achieved for hundreds of your peers across the country. When you’re ready for the best patient attraction system in the business, contact us at 888.741.1413 or click here.